Digital Marketing Manager

Job summary

Develop and execute digital marketing strategies and campaigns across hotel, resort, and restaurant brands to increase direct bookings, restaurant traffic, engagement, and revenue. Manage digital acquisition, social media, content, email, budgets, and performance analysis while partnering with property leaders and maintaining consistent brand standards.

Job details

Our client is an award-winning Western Canadian hospitality group with a collection of upscale hotels, mountain resorts, restaurants and guest experiences in some of the country's most desirable leisure and urban destinations. Known for creating memorable stays, distinctive dining experiences and highly rated properties, the organization has built an enviable reputation for service, quality and genuine hospitality. Its portfolio spans vibrant city hotels, sought-after mountain destinations and established food and beverage concepts, with several businesses consistently recognized among the strongest performers in their respective markets. At the heart of that success is a people-first culture. The organization has earned recognition for both the guest experience it delivers and the workplace it has created, offering an environment where talented hospitality professionals can contribute, grow and have a meaningful impact. As the portfolio continues to evolve, our client is seeking a creative, commercially minded Digital Marketing Manager to elevate its digital presence and bring its brands and experiences to life online. This is an exciting opportunity for a marketer who loves hospitality, travel, food and storytelling, but is equally energized by data, conversion and measurable results. You will help shape how guests discover the portfolio, choose where to stay and dine, and remain connected with the brands long after their visit. Working across multiple properties and concepts, you will have the opportunity to create campaigns that inspire travel, drive direct bookings, increase restaurant traffic and position each experience in a compelling and differentiated way. Description Develop and execute digital marketing strategies across multiple hotel, resort and restaurant brands. Drive direct bookings, restaurant traffic, customer engagement and revenue through digital channels. Lead SEO, SEM, PPC, paid social and digital acquisition initiatives. Manage social media strategy, content calendars, engagement and paid campaigns. Create compelling content around destinations, dining, events, seasonal travel and guest experiences. Develop and execute email marketing campaigns and promotional communications. Use AI tools, including ChatGPT, to support content creation, campaign development and marketing efficiency. Monitor performance through Google Analytics and other platforms, identifying opportunities to improve conversion and ROI. Manage digital marketing budgets and optimize spend based on performance. Partner with property and restaurant leaders to develop relevant, localized campaigns. Maintain consistent brand standards across websites, social channels and digital platforms. Stay current on hospitality, travel, digital marketing and AI trends. Requirements 5+ years of digital marketing experience, ideally within hospitality, tourism, restaurants, lifestyle or another consumer-facing business. Strong knowledge of SEO, SEM, PPC, social media, email marketing and content strategy. Experience with Google Analytics, Google Ads, Meta Ads Manager and related platforms. Comfortable using AI tools, including ChatGPT. Strong understanding of the Calgary market and its hospitality, tourism and dining landscape. Strong writing, communication and content development skills. Commercial mindset with a focus on bookings, traffic, conversion and revenue. Analytical, organized and comfortable managing multiple brands and priorities. Collaborative, proactive and able to work closely with operational leaders. Bachelor's degree in Marketing, Business, Communications or a related field is preferred. Corporate Culture Competitive base salary with performance-based incentives. Comprehensive health and wellness benefits. Employee perks and preferred rates across a portfolio of hotels, resorts and hospitality experiences. The opportunity to market distinctive properties in some of Western Canada's most compelling urban and resort destinations. A highly visible role with meaningful influence over brand positioning, digital strategy and revenue growth. The freedom to bring forward new ideas, experiment with emerging technology and help shape the next chapter of an established hospitality portfolio. A people-focused environment where strong performance, creativity and career growth are genuinely valued. Contact Carmen MacKeage at 403.670.9101 x5 or submit your resume in confidence below.

What you’ll do

Develop and execute digital marketing strategies and campaigns across hotel, resort, and restaurant brands to increase direct bookings, restaurant traffic, engagement, and revenue. Manage digital acquisition, social media, content, email, budgets, and performance analysis while partnering with property leaders and maintaining consistent brand standards.

Requirements

Requires at least five years of digital marketing experience, ideally in hospitality or another consumer-facing industry, with strong knowledge of SEO, SEM, PPC, social media, email, content strategy, and relevant analytics and advertising platforms. Candidates should understand Calgary's hospitality and tourism market, communicate and write effectively, use AI tools, and bring an analytical, collaborative, commercially focused approach; a bachelor's degree in a related field is preferred.

Benefits

• Health And Wellness Benefits
• Employee Perks
• Preferred Rates Across Hotels, Resorts, And Hospitality Experiences
• Performance-Based Incentives

Listed skills

• email · Preferred
• Consistent · Preferred
• analysis · Preferred
• Data analysis · Preferred
• Analytical · Preferred
• Client · Preferred
• collaborative · Preferred
• Development · Preferred
• Health · Preferred
• Organization · Preferred
• ChatGPT · Preferred
• Communication · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• Digital Marketing Strategy
• Search Engine Optimization
• Search Engine Marketing
• Pay-Per-Click Advertising
• Paid Social Media
• Social Media Management
• Content Strategy
• Email Marketing
• Google Analytics
• Google Ads
• Meta Ads Manager
• AI Tools
• Campaign Development
• Budget Management
• Conversion Optimization
• Performance Analysis

Job areas

• Marketing
• Hospitality
• Management & Leadership
• Data & Analytics
• Food & Beverage

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