Brand Manager - Retail

If you’re passionate about understanding and serving consumers and have a curiosity to understand business and brand performance – and having fun doing it, apply to our Brand Manager opportunity in Bobcaygeon, ON. What You’ll Love About Us: Competitive salary Annual performance bonus 100% Company paid health, vision & dental benefits Sick pay Employee Assistance Program RRSP/DPSP matching Uniforms provided Opportunities for training & advancement 100% Canadian-family owned company with a culture of super-friendly staff and above-and-beyond customer service Perks, Perks, Perks! Discount on products sold in our retail stores, free daily dairy beverages (we do make awesome milk) provided in all our company fridges and an active social committee. And the best thing about working at Kawartha Dairy – you get FREE ICE CREAM!!! What You’ll Do: Digital and Social Media Strategy: Lead digital and social media strategy and execution across multiple platforms, leveraging learnings for real-time optimization and testing innovative approaches to drive growth, traffic, awareness, and engagement. Website: Oversee website optimization to drive increased traffic and improve user experience Measurement & Reporting: Identify and report on SMART KPIs for social and digital channels Retail Marketing Strategy: Work collaboratively with our Retail Team to drive retail revenue, profits, awareness, and trial. Brand Standard Consistency: Ensure updated and consistence creative strategy at Kawartha Dairy stores. Lead creative design for new stores including store front design, signage as well as interior creative and branding. Performance and Data Analysis: Monitor market trends and leverage available store level data to analyze and recommend opportunities for optimization of the consumer experience and/or product and merchandise strategies. Leverage qualitative and quantitative research as needed to understand channel dynamics, learning from the competitive environment and leveraging customer insights/behavioural sciences to optimize and enhance the retail customer experience POS Strategy: Lead design, creation and production of KD retail POS Promotion Strategy: Partnering with the Retail Team and in line with the overall KD Marketing calendar, identify and develop promotional programming throughout the year that generates consumer excitement, grows the KD consumer base and drives store traffic and retail revenue Innovation Launches: Work collaboratively within the KD innovation process, developing, producing and executing store-level marketing programs that drive awareness and promotion of KD flavour innovations What You Need to Get the Job Done: Post Secondary Education with preference for Commerce or Marketing focus 5+ years of brand marketing experience, preferably in QSR, with proven experience leading successful marketing and innovation strategy and execution Innovative, entrepreneurial marketer, with keen creative eye and proven ability to develop brand aligned marketing campaigns Strong consumer understanding and curiosity Proven cross-functional collaborator and influencer Natural leader with strong interpersonal skills and excellent written and verbal communicator A resourceful self starter with a positive attitude, who is willing to roll up their sleeves to get it done Hiring Status: Current vacancy We thank all candidates for their interest in Kawartha Dairy Limited, however, only those selected for interview will be contacted. We are an equal opportunity employer and support applicants with disabilities. Accommodations are available upon request throughout the recruitment process. The personal information being collected will be used in accordance with Protection of Privacy Act and shall only be used in the selection of a suitable candidate.

The Brand Manager will lead digital and social media strategies while overseeing website optimization and retail marketing initiatives to drive revenue and brand awareness. They are responsible for analyzing market data, managing POS strategy, and collaborating on innovation launches to enhance the overall retail customer experience.

Candidates must possess post-secondary education in Commerce or Marketing and at least 5 years of brand marketing experience, preferably in the QSR industry. The role requires a creative, entrepreneurial mindset with strong leadership, communication, and analytical skills.

• Competitive salary • Annual performance bonus • Health insurance • Vision insurance • Dental insurance • Sick pay • Employee assistance program • RRSP/DPSP matching • Uniforms provided • Training and advancement opportunities • Product discounts • Free daily dairy beverages • Free ice cream

• LeadershipPreferred
• Data analysisPreferred
• CommunicationPreferred
• Project managementPreferred

Identified from the job description. Confirm important requirements above.

• Digital strategy
• Social media strategy
• Website optimization
• Retail marketing
• Brand management
• Data analysis
• Market research
• POS strategy
• Promotional programming
• Creative design
• Project management
• Communication
• Leadership
• Cross-functional collaboration
• Consumer insights
• Social Media Strategy
• Retail Marketing Strategy
• Marketing Calendar
• Competitive Environment
• Resourcefulness
• Creative Design
• Self-Starter
• Promotional Strategies
• Consumer Insights
• Innovation Strategy
• Website Optimization
• Brand Marketing
• Digital Channels
• Curiosity
• Positivity
• Promotional Merchandise
• Data Analysis
• Behavioral Science
• Brand Management
• Customer Service
• Employee Assistance Programs
• Marketing
• Innovation
• Interpersonal Communications
• Key Performance Indicators (KPIs)
• Market Trend
• Merchandising
• Quantitative Research
• Branding

• Marketing
• Retail
• Management & Leadership
• Food & Beverage
• Data & Analytics
• Retail Brand Manager
• Brand Manager
• Sales and Marketing Managers
• Marketing Managers

Minimum education

Bachelor’s degree

Minimum experience

5+ years

Posting language

English

Working hours

40 hours per week