5860-13 Digital Marketing Specialist

Job summary

Konica Minolta – the fascinating Global Fortune 1000 Company for innovative business and IT Solutions – is a leading supplier of comprehensive solutions for corporate document and print workflows in the B2B market. From smart office technology and information management to cloud, mobility and IT services, we have a rich history of creating the products and services necessary to drive innovation and make work possible from anywhere at any time. We believe Canadian companies need a technology partner that makes them feel safe. One who takes the time to empathize … To understand organizational…

Job details

Konica Minolta – the fascinating Global Fortune 1000 Company for innovative business and IT Solutions – is a leading supplier of comprehensive solutions for corporate document and print workflows in the B2B market. From smart office technology and information management to cloud, mobility and IT services, we have a rich history of creating the products and services necessary to drive innovation and make work possible from anywhere at any time. We believe Canadian companies need a technology partner that makes them feel safe. One who takes the time to empathize … To understand organizational goals and challenges. Client experience matters; we work for our clients and in their reality … Not ours. About the Role On every project you will work closely with a talented and energetic team of marketing content creators, technology experts, and our sales leadership to brainstorm campaign ideas and bring results to life. You believe the goal of a marketing is to inspire action, conversion and ultimately to close business. This role is great for someone who thrives in a fast-paced environment of technical experts, sales and marketing professionals and super cool clients. You will play a critical role in helping to drive lead generation and support for our sales efforts across the technology portfolio of Konica Minolta and our award-winning IT services division, IT Weapons. You’ll draw on proven marketing experience, use critical thinking skills, and be an excellent communicator to help drive internal and external engagement. What You’ll Be Doing • Manage a digital content strategy that incorporates the execution of various online communication channels web, e-communications, social media, news releases and advertising to increase demand and generate leads • Use SEO keyword research, current SEO strategy and SEO best practices to improve the usability, design, content and conversion of the company website, including the preparation of written copy for the website. • Measure the performance of campaign activity through SAP Marketing Cloud to track, compile, and analyze results of marketing and sales through the client lifecycle stages, (funnel management from MQL, to SQL, to Opportunity to closed business and second sale • Knowledge in Canada's Anti-Spam Legislation (CASL) is a must. Role has the primary responsibility to audit, monitor for legislative or regulatory changes and enforce policy. • Work with our Marketing and Communication team to develop and maintain a content calendar across all platforms ensuring a constant supply of relevant content for web and print • Collaborate with technical and non-technical team members on concepts, projects, and events. • Develop and distribute -communications including event invitations, lead generation and press releases through marketing automation tools (Hubspot preferred) • Manage customer and prospect (RM) database system; generates marketing contact lists; segmentation and produce reports. • Deploy, manage and measure email marketing communications to increase engagement and provide value to leads and current customers Implementation of ongoing nurture tracks and workflows based on the changing behavioural data of our sites and resources (Plerdy, HubSpot) • Compile data sources from different tools (Plerdy, Hubspot, SEM Rush, Google Analytics) to manage, track and prepare analytical data reports for digital marketing campaigns, website, communications, social media and press releases • Measure the performance of digital marketing campaigns by tracking, compiling, and analyzing results to ensure campaigns are meeting objectives • Make recommendations for enhancing effectiveness and improving KPIs, such as open and click rates Assist with marketing activities, event planning & execution, award submissions, and other activities as assigned. • Other Duties/Projects - As assigned Who You Are • College Diploma in Communications • 2 -3 years of experience in web-based/interactive marketing • Advanced experience with interactive marketing components including lead generation, banner advertising, email marketing, social media, HTML, etc. • Excellent writing and editing skills with strong email marketing expertise demonstrated in a professional environment • Meticulous attention to detail with superior problem solving, organizational and project management skills • Demonstrated ability to prioritize multiple projects simultaneously in a fast-paced environment • Intermediate in Microsoft Office suite • Knowledge in Hubspot, Zapier, SemRush, Google Analytics is a must • Knowledge in Canada’s Anti-Spam Legislation (CASL) is a must • Knowledge in Plerdy – preferred What We Offer • A collaborative, transparent, and engaging culture, working with awesome technology! • Competitive salary and performance-based variable compensation • Paid Professional Development time • Plenty of vacation and personal days • Flexible work options • Lucrative employee referral program • Employee benefits including RRSP matching and WorkPerks (corporate discounts on travel, fitness programs, and shopping!) • Vibrant social crew to organize team events, fundraising, and community initiatives • Endless opportunities to learn and grow • Fully equipped gym facilities • Rec room with pool table, foosball, and video games Konica Minolta Business Solutions (Canada) Ltd. is an equal opportunity employer. #KM #LI-VB1

Listed skills

• Analytical · Preferred
• Technical · Preferred
• Digital Marketing Campaigns · Preferred
• Attention to detail · Preferred
• Client · Preferred
• Data analysis · Preferred
• Execution · Preferred
• management · Preferred
• Sales · Preferred
• Communication · Preferred
• Time · Preferred
• email · Preferred

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