Senior Digital Marketing Specialist

Job summary

Lead the planning and execution of data-driven digital marketing campaigns and web optimizations to drive global brand awareness. Manage content strategy, social media engagement, and performance reporting while collaborating with cross-functional teams.

Job details

About The Role As a Senior Digital Marketing Specialist, you’ll play a key role in leading and delivering creative and data-driven marketing initiatives that drive global awareness, engagement, and growth. Reporting to the Digital Brand team, you’ll lead a wide range of client and internal projects, from digital campaigns to web optimizations designed to strengthen both Konrad brands and Konrad client engagements. This role sits at the intersection of digital brand strategy, brand storytelling, and performance optimization. You’ll work across teams to lead the planning and execution of campaigns, contribute to marketing strategy development, and help bring innovative digital experiences to life. To succeed, you’ll bring a strong understanding of marketing channels, campaign management, and digital tools, along with a passion for creative problem-solving and continuous learning. You should be comfortable working in a fast-paced environment, collaborating with stakeholders, and translating ideas into impactful marketing executions. What You'll Do Lead client-facing projects, including digital campaigns, copywriting, and content strategy. Manage a variety of internal and external initiatives for Konrad teams. Help drive digital strategy across touchpoints from concept to execution while maintaining a consistent and compelling brand voice. Plan and facilitate design thinking workshops with cross-functional teams to solve business challenges. Build, optimize, and manage complex digital campaigns. Write, edit, and publish authoritative content for our websites. Concept, create, and manage social media content and engagement strategies. Analyze marketing performance, report on KPIs, and suggest data-driven optimizations. Collaborate with global teams to ensure brand alignment and enhance digital presence across channels. Research new trends, tools, and best practices to support innovation and continuous improvement. Qualifications 2.5–5 years of relevant experience in digital marketing, content strategy, or communications. Strong grasp of digital marketing channels (paid, organic, email, social) and campaign execution. Solid understanding of brand strategy and a passion for creative problem-solving. Highly organized with excellent project management, prioritization, and communication skills. Ability to collaborate cross-functionally and lead multidisciplinary project teams. Analytical thinker with strong problem-solving ability. Comfortable presenting ideas and results to clients and internal teams. Self-motivated, detail-oriented, and able to work independently. An eye for detail and a commitment to producing polished, professional work. Perks and Benefits Comprehensive Health & Wellness Benefits Package Socials, Outings & Retreats Retirement Planning Parental Leave Program Annual tech & travel allowance Culture of Learning & Development Flexible Working Hours Work from Home Flexibility Service Recognition Programs Bonus Points Have you taken any courses at BrainStation? A lot of our design and development best practices and processes are taught during our courses - make sure to highlight this experience in your cover letter if you have! Konrad is committed to maintaining a diverse work environment and is proud to be an equal opportunity employer. All qualified applicants, regardless of race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status will receive consideration for employment. If you have any accessibility requirements or concerns regarding the hiring process or employment with us, please notify us so we can provide suitable accommodation. The estimated compensation for this position is $70,000 to $80,000. This is an estimate and a compensation offer will vary based on applicant’s education, experience, skills, abilities and alignment with market data. While we sincerely appreciate all applications, only those candidates selected for an interview will be contacted.

What you’ll do

Lead the planning and execution of data-driven digital marketing campaigns and web optimizations to drive global brand awareness. Manage content strategy, social media engagement, and performance reporting while collaborating with cross-functional teams.

Requirements

Requires 2.5 to 5 years of experience in digital marketing or communications with a strong grasp of paid, organic, email, and social channels. Candidates must possess strong analytical skills, project management abilities, and a passion for creative problem-solving.

Benefits

• Comprehensive Health & Wellness Benefits Package • Socials, Outings & Retreats • Retirement Planning • Parental Leave Program • Annual tech & travel allowance • Culture of Learning & Development • Flexible Working Hours • Work from Home Flexibility • Service Recognition Programs

Listed skills

• Brand Strategy · Preferred
• Campaign Management · Preferred
• Project management · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• Digital Marketing
• Content Strategy
• Campaign Management
• Brand Strategy
• Copywriting
• Social Media Management
• KPI Analysis
• Design Thinking
• Project Management
• Performance Optimization
• Stakeholder Collaboration
• Digital Brand Strategy

Job areas

• Marketing
• Creative & Media
• Consulting
• Software
• Management & Leadership