Senior Performance Marketing Manager — Meta Ads / Paid Social

Job summary

Plan, set up, monitor, and optimize paid social campaigns, primarily on Meta Ads, to drive user acquisition, engagement, and revenue. Manage budgets, analyze and report on campaign performance, collaborate on creative and audience testing, and use platform updates and competitor activity to guide improvements.

Job details

Company Description Let's Roam is dedicated to helping people connect through exploration, creating new ways to see the world, build memorable experiences, and meet new people. The company designs immersive, interactive activities that bring individuals, friends, families, and teams closer together. Its mission is to help everyone explore and connect with others, and this mission guides every product, partnership, and strategic decision. As the organization grows, it continues to prioritize meaningful connections and enriching experiences for its global community. Role Description: This is a remote internship role for a Senior Performance Marketing Manager — Meta Ads / Paid Social. The intern will support the planning, execution, and optimization of paid social campaigns, with a primary focus on Meta Ads, to drive user acquisition, engagement, and revenue. Day-to-day responsibilities include setting up and monitoring campaigns, managing budgets, analyzing performance metrics, and preparing concise reports with actionable insights. The intern will collaborate with marketing and creative teams to test ad messaging and audience segments, refine targeting strategies, and contribute to experimentation roadmaps. The role also involves staying current with paid social best practices, platform updates, and competitor activity to inform ongoing improvements. Qualifications Ability to work with paid social platforms (especially Meta Ads), including basic campaign setup, audience targeting, and performance monitoring. Strong analytical skills with the ability to interpret data, track KPIs, and make recommendations based on campaign results. Comfort collaborating with creative and marketing teams to shape ad copy, visual concepts, and A/B tests for paid social campaigns. Effective communication skills, including clear written and verbal reporting of campaign performance and insights. Self-motivated, organized, and able to manage multiple tasks in a remote environment with minimal supervision. Familiarity with digital marketing fundamentals, including performance marketing, attribution, and basic funnel metrics. Proficiency with spreadsheets and/or analytics tools (e.g., Excel, Google Sheets, Google Analytics) is beneficial. Current student or recent graduate in Marketing, Business, Communications, Data Analytics, or a related field is preferred.

What you’ll do

Plan, set up, monitor, and optimize paid social campaigns, primarily on Meta Ads, to drive user acquisition, engagement, and revenue. Manage budgets, analyze and report on campaign performance, collaborate on creative and audience testing, and use platform updates and competitor activity to guide improvements.

Requirements

Candidates should have familiarity with paid social platforms, especially Meta Ads, and be able to interpret campaign data, track KPIs, and recommend improvements. Strong communication, collaboration, organization, and self-management skills are expected; familiarity with digital marketing fundamentals and analytics tools is beneficial, and current students or recent graduates in a related field are preferred.

Listed skills

• Performance Reporting · Preferred
• Microsoft Excel · Preferred
• Performance Monitoring · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• Meta Ads
• Paid Social Campaign Management
• Campaign Setup
• Audience Targeting
• Budget Management
• Performance Monitoring
• KPI Analysis
• Performance Reporting
• A/B Testing
• Ad Copy Development
• Creative Collaboration
• Attribution
• Funnel Metrics
• Google Analytics
• Excel
• Google Sheets

Job areas

• Marketing
• Data & Analytics
• Management & Leadership

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