Business Development Representative (BDR)

About Liferaft Liferaft builds software that helps organizations find, understand, and act on potential risks from publicly available information. Our clients include corporate security teams around the world, including some of the world's leading organizations. We're a remote-first company committed to building a high-performing, values-driven team that operates with clarity, discipline, accountability, and care. Liferaft was recently acquired by global security company Securitas, expanding our ability to deliver intelligence-led security at scale. Together, our technology and security solutions help these organizations protect their people, assets, and operations, making a meaningful impact in the world we live in. About The Role Liferaft is looking for a highly skilled and visionary Business Development Representative (BDR) The ideal candidate is a proactive go-getter with excellent communication skills and a natural ability to connect with others. This role will be hybrid in Halifax, NS, or fully remote within the Eastern, or Atlantic time zones in Canada. Reporting to the Director, Marketing, you will uncover fresh business prospects by initiating contact and fostering relationships with potential customers. To thrive in this role, you'll need a track record of converting leads from stellar marketing campaigns. Harness your communication prowess to build robust connections with customers, guiding them through the qualifying stages until they're ready for a rendezvous with an Account Executive. If you're driven by results and relish teamwork, we want to get to know you better. What you do as the Business Development Representative (BDR) at Liferaft Qualify leads from marketing campaigns as sales opportunities Contact potential clients from named account list through LinkedIn, phone calls and emails Present our product to potential clients using the guides and scripts provided Qualify clients and identify those ready to view demos and meet with an Account Executive for deeper fact-find Work with the marketing team to proactively come up with new campaign ideas to garner targeted leads Set up meetings or calls between prospective clients and Account Executives Meet regularly with assigned Account Executives to understand and support their prospecting strategy Deliver performance reports on a weekly, monthly, and quarterly basis Stay in the loop on the latest products, services, competitors and business development tools and techniques Requirements What You Need to Get the Job Done Proven work experience as a Business Development Representative, Sales Account Executive or similar role Hands-on proficiency with diverse sales techniques, including the art of the cold calls Track record of achieving sales quotas Familiarity with CRM software, with a preference for Salesforce Familiarity with Marketing Automation software, with a preference for HubSpot Comfortable navigating MS Excel Understanding of sales performance metrics Excellent communication and negotiation skills Benefits Why Liferaft? We pride ourselves on our innovative spirit and determination to help solve new challenges developed by the complexities of open source data. Liferaft provides a threat intelligence and investigations platform to corporate security teams around the world, including some of the biggest brands you've probably referenced today! Our platform is designed to identify, track, and validate issues from open source channels (surface, deep web, and darknet) related to executive safety, fraud prevention, and asset & infrastructure protection. Our technology is helping keep these companies, their people, and their operations safe, making a real impact in the world we all live in. The diversity of our team is integral to our success. We are a team of passionate and supportive individuals and pride ourselves in fostering a collaborative, innovative, and fun culture. We offer our team: Competitive compensation plan Flexible PTO - Our team is encouraged to take a minimum of 15 days/year with no cap beyond Hybrid workplace with flexible working hours Health & Dental Benefits (Medavie Blue Cross) 80% employer paid benefits Orthodontic coverage for minor dependents Comprehensive mental health coverage, up to $3,000 per year, available for employees and dependents Free access to EAP, Greenshield and a variety of physical and mental health services via wellness platform $750 Yearly Lifestyle Subsidy Monthly cell phone reimbursement Monthly parking reimbursement Company-sponsored social events and team-building activities Strong culture of employee recognition Monthly peer-nominated "Cheers" awards with gift card draws Quarterly Performance Awards recognizing exceptional impact, collaboration, and innovation Diversity, Equity & Inclusion Committee Authentic, engaged team, who value work life balance We're building a company future generations can be proud of. Diversity at Liferaft means fostering a workplace in which individual differences are recognized, appreciated, respected and responded to in ways that fully develop and utilize each person's talents and strengths. We welcome all qualified applicants regardless of race, national or ethnic origin, colour, religion, age, sex, sexual orientation, gender identity or expression, marital status, family status, genetic characteristics, disability, or any other protected characteristic. This hiring process may use AI-supported tools to assist with application screening and evaluation. This is an existing role within the organization.

The BDR is responsible for qualifying leads from marketing campaigns and initiating contact with potential clients via LinkedIn, phone, and email. They guide prospects through the qualification stage to set up meetings and demos for Account Executives.

Candidates need proven experience as a BDR or Sales Account Executive with a track record of achieving sales quotas. Proficiency in CRM software like Salesforce and marketing automation tools like HubSpot is required.

• Competitive compensation plan • Flexible PTO • Health & Dental Benefits • Orthodontic coverage for minor dependents • Comprehensive mental health coverage • Free access to EAP • Yearly Lifestyle Subsidy • Monthly cell phone reimbursement • Monthly parking reimbursement • Company-sponsored social events • Employee recognition awards

• Microsoft ExcelPreferred
• CommunicationPreferred

Identified from the job description. Confirm important requirements above.

• Cold Calling
• Lead Qualification
• Salesforce
• HubSpot
• Negotiation
• CRM Management
• Marketing Automation
• Prospecting
• Communication
• Microsoft Excel

• Sales
• Marketing
• Software
• Security & Safety
• Technology

Minimum experience

2+ years

Apply by

Feb 14, 2027

Posting language

English

Working hours

40 hours per week

Location requirements

Country, Halifax, Nova Scotia, Canada

Seniority

Associate

Application method

Direct apply is available