Business Architecture Consultant - Marketing

Job summary

The consultant will define and evolve the target marketing architecture by integrating generative AI into business capabilities. They are responsible for shaping transformation roadmaps and aligning business processes, data, and governance with strategic AI use cases.

Job details

The mandate is seeking a senior business architect for the marketing domain within a transformation context where the integration of artificial intelligence, including generative AI, is becoming the guiding thread. The role involves defining and evolving the target marketing architecture, translating AI ambitions and use cases into impacts on business capabilities, and shaping transformation roadmaps across capabilities, processes, roles, data, and governance. The client specifies that they are looking for a senior business architect capable of operating in complex and emerging environments, not a technical marketing specialist, and by extension, not a technical AI specialist. The recurring terms (target architecture, capability model, roadmap, transformation, AI use cases, operating model) indicate a strategic upstream planning profile focused on capabilities and business value. Knowledge of MarTech and CRM ecosystems is still expected, serving business understanding rather than execution. Desired candidate: A senior business architect who defines a target state and transformation roadmap, understands the business impacts of generative AI, and leverages knowledge of MarTech and CRM ecosystems, rather than being a technical marketing or AI specialist. Key Requirements: Minimum 8 years in business architecture, strategic transformation of business domains, or related fields Definition of target architectures, capability models, and operational transformation roadmaps or models Understanding of the impacts of AI and generative AI on business capabilities, and translation of use cases into business capabilities Knowledge of a MarTech and CRM ecosystem (campaign orchestration and content, audiences and segmentation, offers, content creation, customer journey, work measurement, investment measurement, customer relationship) Development or maturity of a business architecture practice within a large organization Leading multi-domain initiatives (business, marketing, data, AI, architecture, technology) with leadership autonomy Communication, synthesis, and executive-level influencing skills in an advisory role Requirements DESIRED Systems thinking and structuring of complex and ambiguous problems Asset: Concrete experience framing or adopting AI, including generative AI, within a large-scale business context Profiles to Exclude: Marketing domain technical specialist (operations, campaign execution) presented as a business architect. Technical AI or data profile (data scientist, ML engineer) without business architecture or understanding of business capabilities. Solution architect or technical architect without a business architecture component. Less than 8 years in business architecture, transformation, or strategy. Background as a business analyst without defining target architecture or leading architecture projects. Experience limited to small organizations, without developing business architecture practice in a large organization.

What you’ll do

The consultant will define and evolve the target marketing architecture by integrating generative AI into business capabilities. They are responsible for shaping transformation roadmaps and aligning business processes, data, and governance with strategic AI use cases.

Requirements

Candidates must have at least 8 years of experience in business architecture and strategic transformation within large organizations. A strong understanding of MarTech and CRM ecosystems is required, along with the ability to translate AI ambitions into actionable business capabilities.

Listed skills

• Business analysis · Preferred
• Stakeholder Management · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• Business Architecture
• Strategic Transformation
• Generative AI
• Capability Modeling
• MarTech
• CRM Ecosystems
• Transformation Roadmaps
• Operating Models
• Business Analysis
• Stakeholder Management
• Executive Influencing
• Systems Thinking
• Data Governance
• Customer Journey Mapping
• Campaign Orchestration
• Influencing Skills
• MarTech Solutions
• Generative Artificial Intelligence
• Technology Ecosystems
• Planning
• Artificial Intelligence
• Business Marketing
• Customer Relationship Management
• Business Valuation
• Communication
• Content Creation
• Governance
• Leadership
• Marketing
• Machine Learning
• Operations
• Solution Architecture
• Target Market
• Work Measurement
• Data Science

Job areas

• Consulting
• Technology
• Marketing
• Management & Leadership
• Data & Analytics
• Architectural Consultant
• Business / Management Consultant
• Management and Organization Analysts
• Management Analysts

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