Vice President Sales Marketing

Canada
Remote
Posted Oct 4, 2026
1 position

$185,000–$235,000 / year

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Employment type: Full-time
Experience level: Lead · 10+ years
Posting language: English
Working hours: 40 hours per week
Seniority: Executive

Job summary

Lead the company’s commercial and go-to-market strategy, including sales, marketing, national accounts, trade marketing, pricing, promotions, and brand development. Manage and coach the sales and marketing teams, oversee budgets, and partner across functions to deliver profitable growth, market share, innovation launches, and strong customer relationships.

Job details

Role: Vice President of Sales & Marketing Work Location: WFH anywhere in Canada Industry: CPG - Fresh About the role The VP of Sales & Marketing is responsible for leading the company’s full commercial strategy, driving revenue growth, brand development, and market expansion across the retail channel. This role oversees national account management, trade marketing, and is responsible for shaping the new Key Account strategy to ensure strong execution and profitable performance. The VP builds and executes annual sales and marketing plans, manages pricing and promotional strategy, and partners cross‑functionally with Operations, Finance, Supply Chain, and R&D to support innovation launches and forecast accuracy. They analyze syndicated data and retailer POS to shape category strategy, strengthen customer relationships, and identify new distribution opportunities. Running of high‑performing sales and marketing teams, oversees budget planning, and ensures brand consistency across campaigns, packaging, digital, and shopper marketing. Ultimately, the VP owns the company’s go‑to‑market strategy and is accountable for delivering growth, market share, and a strong brand presence. Responsibilities Include: Coach and mentor sales & marketing employees Lead the development and execution of measurable sales strategies Recommend improvements to current systems Oversee departmental budgets to ensure goals are met and surpassed Ensure all customer interactions represent the company’s values Qualifications Include: Proven sales leadership experience, with five years of higher-level leadership experience LCL, Sobeys, Metro, Walmart, Pattison and Costco in your wheelhouse of experience Solid and verifiable track record developing new business strategies and generating results Strong negotiator, innovator and problem-solver Compensation: $185k - $235k+ bonus + significant options package

What you’ll do

Requirements

Requires proven sales leadership experience, including at least five years in higher-level leadership, and a verifiable record of developing business strategies and delivering results. Experience with major Canadian retailers and distributors such as LCL, Sobeys, Metro, Walmart, Pattison, and Costco is expected, along with strong negotiation, innovation, and problem-solving abilities.