Growth Marketing Manager

Job summary

Develop and execute end-to-end marketing campaigns to drive leads and revenue for B2B sports marketing and streaming products. Collaborate with the executive and product teams on GTM strategy, messaging, and high-ROI digital ad campaigns.

Job details

Are you a marketer who loves building campaigns for disruptive, innovative products? Do you love sports, athletics and digital marketing? Do you want to create a billion dollar brand and own part of it in the process? Do you want to change the sports world forever? Does lead gen, product marketing, high ROI digital ads and demand gen get you pumped? All of those get us hyped up! MILLIONS.co is a social commerce and media platform connecting the sports world. The platform works with over 20,000 athletes, sports creators & podcasts, gyms, and sports event PPVs to help them build a brand, a channel, leverage fanbase into revenue, and connect with brands and sponsors. The company is based in Toronto, ON. Required [ Please Read] In Office (Toronto, Yorkville) Required. Flexible hours. General expectation is in office with flexibility Role Description: This is a full-time on-site role for a Growth Marketing Manager at MILLIONS.co in our Toronto, ON office. The Growth Marketing Manager will be responsible for developing and executing marketing strategies which include: Campaigns: Building end to end campaigns that convert to leads and revenue for B2B products Ads: Build epic high ROI Ad campaigns to acquire brands, athletes and fans. Product Marketing: Working with the product team to market new products, features and use cases of the MILLIONS platform. Content Marketing: Managing and leveraging content marketing initiatives that drive leads. Managing webinars, digital events and streams to drive business results. GTM Strategy: Working the executive team on strategy, messaging and growth initiatives. Channel marketing execution: Channels: Email, Social, Web, Event, Content Bonus: Ever built a viral marketing campaign? Ever worked in PLG (product lead growth) or built a viral loop? You’ll have all those opportunities at MILLIONS. Bonus if you’ve done it! MILLIONS B2B Products: A key MILLIONS product is a B2B Campaign Manager sitting on top of an extensive talent and media network. Your key area of focus will be driving leads to the self-serve Sports Marketing Campaign Manager where brands can create and execute on marketing campaigns end to end. The other key B2B product is our Pay-Pay-View streaming + content marketing platform build for event owners/promoters. MILLIONS has over 500 active customers and is becoming the global standard in paid sports streaming. Your job will be to bring this product to the world at an accelerated pace. Qualifications: Experience in growth marketing ideally in a SaaS co and are familiar with content marketing, product marketing and demand generation Ability to execute an end to end marketing campaign. Identify buying persona, building target list, creating campaign assets and executing. Copywriting, content creation and creativity skills. Excellent communication and interpersonal skills Email marketing expertise, including sequencing, developing marketing emails and sales email campaigns Digital marketing expertise, including funnel optimization and ad optimization Ability to work collaboratively in a fast-paced environment Bachelor's degree in Marketing, Business, or related field Knowledge of the influencer marketing or sports industry is a plus Opportunity Knocks at MILLIONS Our founders have built billion dollar companies and revolutionised sport tech. We have a celebrity co-founder Bruce Buffer from the UFC. Joining MILLIONS comes with: Base Salary: $80,000 OTE: $160,000 Stock Options (ownership in the company) Room for growth to: Director or VP Level (with epic success) Working with the world's biggest athletes, events and sports organisations. Participate in board presentations and meet some of the biggest investors in the world. Have incredible impact in building a brand, a business, a global enterprise. To Apply: Submit a cover letter with your marketing story / journey with examples of successful campaigns that have generated huge outcomes. Highlight any cool viral moments you created or product lead growth initiatives that created success. matt@millions.co

What you’ll do

Develop and execute end-to-end marketing campaigns to drive leads and revenue for B2B sports marketing and streaming products. Collaborate with the executive and product teams on GTM strategy, messaging, and high-ROI digital ad campaigns.

Requirements

Requires a Bachelor's degree in Marketing or Business and experience in growth marketing, ideally within a SaaS company. Candidates must possess strong copywriting skills and expertise in email and digital marketing funnel optimization.

Benefits

• Stock Options

Listed skills

• Organization · Preferred
• interpersonal skills · Preferred
• Interpersonal · Preferred
• Teams · Preferred
• Execution · Preferred
• Sales · Preferred
• Process · Preferred
• Communication · Preferred
• Time · Preferred
• Influencer · Preferred
• Flexible · Preferred
• email · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• Growth Marketing
• Demand Generation
• Product Marketing
• Content Marketing
• GTM Strategy
• Copywriting
• Email Marketing
• Digital Advertising
• Funnel Optimization
• Ad Optimization
• Influencer Marketing
• B2B Marketing

Job areas

• Marketing
• Sports & Recreation
• Sales
• Creative & Media
• Software