Marketing Data Analyst

Job summary

Analyze marketing and customer campaign data to produce actionable insights, and develop dashboards, reports, and KPI tracking using SQL and BI tools. Evaluate campaign performance, segmentation, and data quality; collaborate with marketing and business teams and support reporting and data integration in Salesforce Marketing Cloud.

Job details

Title: Data Analytics – Marketing Location: Toronto, ON Duration: 6 Months Responsibilities: Analyze marketing and customer campaign data to generate actionable business insights Develop dashboards, reports, and KPI tracking using SQL and BI tools Perform campaign performance analysis, segmentation, and data validation Collaborate with marketing and business teams to support data-driven decision-making Support reporting and data integration activities within Salesforce Marketing Cloud. Must-Have Skills: Strong hands-on experience with Advanced SQL Experience in marketing analytics, campaign reporting, and dashboard development Basic understanding of Salesforce Marketing Cloud Proficiency with Excel and BI/ Reporting tool such as Power BI Strong analytical and communication skills “We use AI in our Hiring Process” Mindlance is an equal opportunity employer. We are committed to inclusive, equitable, barrier-free recruitment and selection processes, and work environment in accordance with the Accessibility for Ontarians with Disabilities Act (AODA). We will be happy to work with applicants requesting accommodation at any stage of the hiring process.

What you’ll do

Analyze marketing and customer campaign data to produce actionable insights, and develop dashboards, reports, and KPI tracking using SQL and BI tools. Evaluate campaign performance, segmentation, and data quality; collaborate with marketing and business teams and support reporting and data integration in Salesforce Marketing Cloud.

Requirements

Requires strong hands-on experience with advanced SQL and experience in marketing analytics, campaign reporting, and dashboard development. Candidates should have a basic understanding of Salesforce Marketing Cloud, proficiency with Excel and a BI or reporting tool such as Power BI, and strong analytical and communication skills.

Listed skills

• Power BI · Preferred
• Data Validation · Preferred
• Microsoft Excel · Preferred
• Communication Skills · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• Advanced SQL
• Marketing Analytics
• Campaign Reporting
• Dashboard Development
• Salesforce Marketing Cloud
• Excel
• Power BI
• Campaign Performance Analysis
• Customer Segmentation
• Data Validation
• Data Integration
• KPI Tracking
• Analytical Skills
• Communication Skills

Job areas

• Data & Analytics
• Marketing
• Technology

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