Search Engine Optimization Manager

Job Title: SEO Manager Location: Toronto, ON (Hybrid need to go 4 days in week onsite) Duration: 12 Months (Highly chance to extends) The Digital Marketing team is seeking a highly skilled and experienced SEO Manager to lead and implement impactful strategies to drive organic growth, improve website rankings, and enhance user experience. You will have a proven track record in developing and executing SEO strategies and delivering measurable results in a competitive online environment. As AI reshapes the digital landscape, this role offers unique opportunities to stay ahead of the curve and amplify your skills. Daily Responsibilities: Revenue-Focused: Implement SEO best practices to drive revenue by increasing the number of qualified prospects to digital properties. Measure Metrics: Monitor, analyze, and report on SEO performance metrics, including traffic, rankings, conversions, and revenue. SEO Strategy: Develop strong SEO strategies with partners to drive high value users to further revenue growth through technical and content audits, different data sources, and industry best practices. Keyword Analysis: Perform keyword research and map keywords by intent to the best pages. Conduct weekly competitive analysis, identify trends, and find growth opportunities to stay ahead in the market. Optimize for AI: Align SEO strategies with broader marketing and business goals, including AI-driven search optimization to adapt to evolving search behaviors. Content Strategy: Collaborate with content teams and agencies to create/edit SEO-driven content. Identify key opportunities, create content briefs, recommend target keywords, provide linking recommendations, and more. Relationship Management: Act as a key point of contact for SEO-related initiatives with stakeholders. Implement a continuous improvement cycle for SEO campaigns based on data-driven insights. Work closely with partners to ensure SEO best practices and recommendations are implemented across all digital assets. Must have skills: 3+ years of SEO experience in-house or within an agency managing enterprise clients. 3+ years of auditing websites across different industries from a technical perspective. Advanced knowledge of Google Analytics, SEO, Search Console, SEO Tools such as SEMRush. Basic level of HTML and WordPress experience. Strong presentation, written and verbal communication skills. Nice to have: Experience in the financial services industry. E-commerce marketing or digital product ownership experience. Experience optimizing for AI-drive search engines and voice search technologies. Mindlance is an equal opportunity employer. We are committed to inclusive, equitable, barrier-free recruitment and selection processes, and work environment in accordance with the Accessibility for Ontarians with Disabilities Act (AODA). We will be happy to work with applicants requesting accommodation at any stage of the hiring process. “We use AI in our Hiring processes”

The SEO Manager will lead organic growth strategies by performing technical audits, keyword research, and content optimization to drive revenue. They will also monitor performance metrics and adapt strategies to align with AI-driven search behaviors.

Candidates must have over 3 years of SEO experience in-house or at an agency, including technical website auditing and proficiency with tools like SEMRush and Google Analytics. Basic HTML and WordPress knowledge are required, while financial services or e-commerce experience is preferred.

• HTMLPreferred

Identified from the job description. Confirm important requirements above.

• Search Engine Optimization
• Technical SEO Auditing
• Google Analytics
• Search Console
• SEMRush
• HTML
• WordPress
• Keyword Research
• Competitive Analysis
• Content Strategy
• AI-Driven Search Optimization
• Stakeholder Management
• Digital Marketing
• Conversion Rate Optimization
• Revenue Growth Strategy
• Communication Skills

• Marketing
• Data & Analytics
• Technology
• Consulting
• Management & Leadership

Minimum experience

2+ years

Apply by

Sep 5, 2026

Posting language

English

Working hours

40 hours per week

Office presence

4 days per week

Seniority

Associate

Application method

Direct apply is available