Opens an external site
- Employment type
- Full-time
- Experience level
- Mid-level · 2+ years
- Posting language
- English
- Working hours
- 40 hours per week
Job summary
You will own lifecycle marketing across the user journey by managing behavior-triggered segments and running multi-channel campaigns. Additionally, you will analyze campaign performance using SQL and Metabase to identify drop-off points and scale growth experiments.
Job details
What You'll Do Own lifecycle marketing across the entire user journey, including onboarding, activation, engagement, reactivation, and winback by building and managing behaviour-triggered user segments in CleverTap. Plan and run campaigns across email, push, in-app, and WhatsApp. Build funnels and reports, using SQL and Metabase, to track campaign performance, analyze cohort behaviour, and identify drop-off points. Turn data into hypotheses, test them, and scale what works. Write crisp, high-converting copy for campaigns, banners, and lifecycle messages, using both intuitive judgment and AI tools, including using AI to quickly generate banner creatives without waiting on a full design cycle. Partner with product and design on growth experiments. Track and report on core growth metrics, including CAC, activation rate, retention curves, and LTV. What You'll Bring Strong SQL skills, comfortable writing your own queries and building funnels and reports to read data independently. Hands-on CleverTap experience (campaigns, segmentation, personalization, automation) or similar tools, along with a solid grasp of product analytics tools and how to read a funnel. Some lifecycle and email marketing experience, including building, segmenting, testing, and optimizing campaigns or a keenness to rapidly learn. Sharp, critical thinking, with the ability to question your own results before you ship them, paired with a genuine growth mindset and a bias to test, measure, and iterate. Excellent copywriting instincts - you can write a subject line that gets opened. Comfort working in a regulated fintech environment (a bonus if you have prior fintech or payments experience). Nice to Have Graphic design skills (Figma, Canva, or similar), along with experience prompting AI image tools to produce on-brand banner creatives fast.
What you’ll do
You will own lifecycle marketing across the user journey by managing behavior-triggered segments and running multi-channel campaigns. Additionally, you will analyze campaign performance using SQL and Metabase to identify drop-off points and scale growth experiments.
Requirements
The role requires strong SQL skills and hands-on experience with CleverTap or similar product analytics tools. You must also possess excellent copywriting instincts and a growth mindset with the ability to iterate based on data.
Listed skills
- SQL · Preferred
- Figma · Preferred
- Canva · Preferred
- Data analysis · Preferred
Other relevant skills
Identified from the job description. Confirm important requirements above.
- SQL
- CleverTap
- Lifecycle Marketing
- Product Analytics
- Copywriting
- Data Analysis
- A/B Testing
- Funnel Optimization
- Growth Metrics
- Email Marketing
- Automation
- Segmentation
- Figma
- Canva
- AI Prompting
- Fintech
- Canva (Software)
- Figma (Design Software)
- Financial Technology (FinTech)
- Metabase (Software)
- Growth Mindedness
- Artificial Intelligence
- Critical Thinking
- Sales Funnel
- Graphic Design
- Marketing
- Loan-To-Value Ratios
- SQL (Programming Language)
Job areas
- Marketing
- Data & Analytics
- Technology
- Finance & Accounting
- Software
- Growth Analyst
- Marketing Automation Specialist
- Advertising and Marketing Professionals
- Market Research Analysts and Marketing Specialists
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