Web Analytics & UI UX Analyst (36099)

Ottawa, ON
On-site
Posted Oct 22, 2026
1 position

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Employment type: Contract
Experience level: Mid-level · 2+ years
Posting language: English
Working hours: 40 hours per week
Seniority: Mid-Senior level

Job summary

Analyze website traffic, user journeys, navigation patterns, engagement, and conversions using GA4 and UI/UX analytics tools. Create reports and dashboards, identify opportunities to improve the website, and communicate actionable recommendations for navigation, usability, and engagement.

Job details

Web Analytics & UI/UX Analyst (Contract) Overview Seeking a Web Analytics & UI/UX Analyst to assess website traffic, user behaviour, and navigation patterns using Google Analytics (GA4) and related analytics/UI/UX tools. The resource will provide insights into how visitors interact with the website and identify opportunities to improve user experience. Key Responsibilities Analyze Google Analytics (GA4) data to track website traffic, user journeys, and navigation patterns. Identify which pages users visit, which they bypass, and where they exit the website. Monitor key website metrics, including page views, engagement, click paths, and conversion rates. Develop reports and dashboards highlighting user behaviour and website performance. Utilize UI/UX analytics tools such as Hotjar, Microsoft Clarity, or similar to assess user interactions. Provide actionable recommendations to improve website navigation, usability, and engagement. Required Skills Hands-on experience with Google Analytics 4 (GA4) and website analytics. Strong understanding of user journey analysis, behavioural tracking, and web metrics. Familiarity with UI/UX analysis tools, heatmaps, and session recordings. Ability to interpret analytics data and communicate findings to stakeholders. Experience with Google Tag Manager (GTM) and Looker Studio considered an asset. ,

What you’ll do

Requirements

Requires hands-on experience with GA4 and website analytics, along with a strong understanding of user journey analysis, behavioral tracking, and web metrics. Candidates should be familiar with UI/UX analytics tools, heatmaps, and session recordings, and be able to interpret data and communicate findings; Google Tag Manager and Looker Studio are considered assets.