Freelance Brand Marketing & Campaign Manager – Fashion/Jewelry

Freelance Brand Marketing & Campaign Manager – Fashion/Jewelry Location: Halifax, Nova Scotia Position type: Freelance / project-based Work arrangement: Hybrid, with in-person photoshoot attendance required Compensation: $35–$40 CAD per hour About Nazzar Nazzar is a Canadian women-owned jewelry brand creating modern, feminine and trend-forward pieces designed for everyday wear. Our visual direction is premium, editorial and minimal, combining contemporary fashion styling with an effortless coastal feel. We are looking for a freelance Brand Marketing and Campaign Manager to help plan and execute approximately three major product launches per year. The Role This role is for someone who can connect creative ideas to a complete launch strategy. You will work directly with the founder to develop each campaign, coordinate its execution and ensure the final content is effectively used across social media, email, the Nazzar website, influencer partnerships and paid advertising. This is not simply a social media posting position. We are looking for someone who understands fashion branding, product launches, customer acquisition and how strong creative campaigns contribute to sales. Responsibilities • Develop the overall concept, story and visual direction for each product launch • Create campaign moodboards, launch timelines and marketing plans • Plan how campaign content will be used across Instagram, email, the website and paid advertising • Coordinate photoshoots, including models, photographers, locations, props and styling • Prepare shot lists and campaign deliverable lists • Attend photoshoots and provide creative and styling direction on set • Oversee jewelry placement, layering, outfits and visual consistency • Plan influencer gifting, affiliate partnerships and creator collaborations • Identify suitable Canadian fashion, beauty and lifestyle creators • Plan launch email sequences and promotional messaging • Support basic Meta advertising strategy and creative selection • Organize final campaign assets for different marketing channels • Review campaign results, including engagement, website traffic and sales • Keep projects organized, on schedule and within the approved budget Ideal Candidate • Experience working with fashion, jewelry, beauty or lifestyle brands • Demonstrated experience planning and executing product launches • Strong visual judgment and understanding of premium fashion branding • Experience with influencer marketing and creator outreach • Understanding of email marketing, Shopify and Meta advertising • Familiarity with Klaviyo is considered an asset • Comfortable coordinating photographers, models and other freelancers • Confident providing direction and making adjustments during photoshoots • Highly organized, reliable and able to work within defined budgets • Based in Halifax or able to attend in-person shoots in Halifax Our Visual Direction Nazzar’s aesthetic is modern, editorial, feminine and minimal. We are inspired by polished European and Scandinavian fashion-jewelry campaigns, styled for the modern Canadian customer. The brand should feel premium and fashion-forward while remaining approachable and wearable. Project Structure The successful candidate will initially be hired for one product-launch campaign. The first project is expected to require approximately 20–25 hours. If the partnership is successful, there will be an opportunity to work on approximately three campaigns per year. Photographers, models, studios and major production expenses will be budgeted separately. How to Apply Please include: • Your portfolio, website or relevant social media account • Two examples of fashion, beauty, jewelry or product-launch campaigns you have worked on • A brief explanation of your exact role in those campaigns • Any measurable results from previous campaigns • Your experience with influencer marketing, email marketing, Shopify and Meta advertising • Your availability and hourly rate • A few sentences describing how you would approach Nazzar’s visual identity and product launches Applications without relevant work samples may not be considered.

Develop and execute comprehensive marketing strategies and visual directions for product launches. Coordinate all campaign assets, including photoshoots, influencer partnerships, and promotional messaging across digital channels.

Requires experience in fashion, jewelry, or beauty branding with a proven track record of executing product launches. Must be based in or able to travel to Halifax for in-person creative direction during shoots.

• Project managementPreferred

Identified from the job description. Confirm important requirements above.

• Brand Marketing
• Campaign Management
• Product Launch Strategy
• Creative Direction
• Photoshoot Coordination
• Influencer Marketing
• Email Marketing
• Meta Advertising
• Shopify
• Klaviyo
• Visual Styling
• Budget Management
• Content Planning
• Customer Acquisition
• Project Management

• Marketing
• Creative & Media
• Retail
• Art & Design
• Management & Leadership

Minimum experience

2+ years

Apply by

Sep 25, 2026

Posting language

English

Working hours

40 hours per week

Seniority

Mid-Senior level

Application method

Direct apply is available