Sales Consultant

Job summary

The Sales Consultant will assist customers in finding the right vehicle while building relationships through exceptional service. They are also responsible for conducting vehicle demonstrations, test drives, and following up with customers to ensure a positive ownership experience.

Job details

Start a New Career — No Experience Required Are you looking for a new career, not just a job? Fort Erie Toyota is growing and we’re looking for motivated, people-focused individuals to join our Sales Team as Sales Consultants. No automotive sales experience is required. If you bring a positive attitude, strong work ethic, and a willingness to learn, we’ll provide everything else. What You’ll Do: Assist customers in finding the right vehicle for their needs Build relationships through exceptional customer service Learn and follow proven sales processes Conduct vehicle demonstrations and test drives Work collaboratively with sales managers and finance teams Follow up with customers to ensure a great ownership experience Who We’re Looking For: No previous sales or automotive experience required Strong communication and interpersonal skills Positive attitude and willingness to learn Professional, reliable, and goal-oriented Valid driver’s license What We Offer: Full Product Training – Learn our vehicles inside and out Professional Sales Training – Step-by-step coaching and mentorship Supportive Team Environment – You’re never on your own Competitive Income Potential – Performance-based compensation Career Growth Opportunities – Clear career paths within Northern Roads Auto Group Long-Term Stability – Join a growing automotive group committed to internal promotion Why Northern Roads Auto Group? We believe in training, developing, and promoting from within. Many of our leaders started their careers on the sales floor. If you have ambition and growth potential, we’ll help you build a long-term career—not just a paycheque. More About Us: At Northern Roads Auto Group, we’ve proudly operated successful, family-owned automotive businesses for over 30 years in the heart of the Niagara Region. We’re passionate about growth, innovation, and delivering exceptional customer experiences. As one of the first Kia dealers in Canada and a multi–Kia President’s Award-winning group, we continue to expand our footprint with the addition of Lindsay Kia (2023), Belleville Chrysler Dodge Jeep RAM FIAT (2024), and most recently, Fort Erie Toyota (2025). Our success is built on integrity, innovation, and community—a commitment that drives everything we do. At Northern Roads Auto Group Inc., accommodations are available during all stages of the recruitment process in accordance with the Human Rights Code. We are committed to complying with the Accessibility for Ontarians with Disabilities Act (AODA) to provide an inclusive, barrier free workplace and support accommodating the accessibility needs of individuals with disabilities so that individuals can participate in all aspects of our recruitment process. Should you require this accommodation, please contact culture@northernroads.com. We would like to thank all candidates in advance for their interest only. Please note, due to the volume of applicants we receive, only those candidates selected for an interview will be contacted.

What you’ll do

The Sales Consultant will assist customers in finding the right vehicle while building relationships through exceptional service. They are also responsible for conducting vehicle demonstrations, test drives, and following up with customers to ensure a positive ownership experience.

Requirements

No previous automotive or sales experience is required for this role. Candidates must possess strong communication skills, a positive attitude, a valid driver's license, and a willingness to learn.

Benefits

• Full product training
• Professional sales training
• Mentorship
• Supportive team environment
• Career growth opportunities
• Long-term stability

Listed skills

• Customer service · Preferred
• Reliability · Preferred
• interpersonal skills · Preferred
• Sales · Preferred
• Communication · Preferred
• Relationship Building · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• Sales
• Customer service
• Communication
• Interpersonal skills
• Relationship building
• Vehicle demonstration
• Test drives
• Goal-oriented
• Reliability
• Professionalism
• Positivity
• Willingness To Learn
• Strong Work Ethic
• Valid Driver's License
• Automotive Sales
• Customer Service
• Finance
• Innovation
• Interpersonal Communications
• Mentorship
• Coaching
• Sales Training
• Demonstration Skills
• Goal-Oriented

Job areas

• Sales
• Retail
• Customer Service & Support
• Sales Consultant
• Commercial Sales Representatives
• Sales Representatives, Wholesale and Manufacturing, Technical and Scientific Products

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