Global Product Marketing Manager

Job summary

Execute global product marketing strategies, including go-to-market planning, positioning, messaging, and collaboration with product and consulting teams to support market fit. Research markets and customer insights, create sales enablement materials, monitor performance, and optimize marketing programs using data.

Job details

Company Description Pathway to Possible Consulting is dedicated to helping individuals unlock their potential by building confidence, strengthening mindset, and creating lives with more choice, freedom, and alignment. The company supports people seeking personal growth, leadership development, or a new direction in their life or career through structured tools, guidance, and clarity. Its programs focus on reconnecting individuals with their strengths, shifting limiting beliefs, and exploring new possibilities. Pathway to Possible Consulting empowers clients to design futures they are excited about and to grow personally, professionally, and financially. Role Description The Global Product Marketing Manager is a full-time, remote role responsible for executing product marketing strategies that support Pathway to Possible Consulting’s global growth. This role includes go-to-market planning and execution, defining positioning and messaging, and collaborating with product and consulting teams to ensure market fit. The manager will conduct market and competitive research, analyze customer insights, and use these findings to inform marketing campaigns. Day-to-day activities involve creating sales enablement materials, monitoring performance metrics, and optimizing programs based on data. The role also requires close collaboration with team members and clients. Qualifications Strong Market Research skills, including customer insight gathering and competitive analysis. Strong customer focus Excellent communication skills both verbal and written English Strong analytical skills, proficiency with marketing and analytics tools, and data-driven decision-making. Ability to work independently in a remote environment, manage multiple priorities, and collaborate across time zones. Experience in coaching, consulting, professional development, or related industries is beneficial. This role is fully remote and is open to residents of Canada.

What you’ll do

Execute global product marketing strategies, including go-to-market planning, positioning, messaging, and collaboration with product and consulting teams to support market fit. Research markets and customer insights, create sales enablement materials, monitor performance, and optimize marketing programs using data.

Requirements

Requires strong market research, customer insight gathering, competitive analysis, customer focus, communication, and analytical skills, along with proficiency in marketing and analytics tools. Candidates should be able to work independently in a remote environment, manage multiple priorities, and collaborate across time zones; experience in coaching, consulting, or professional development is beneficial.

Listed skills

• written communication · Preferred
• Performance Monitoring · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• Market Research
• Customer Insight Gathering
• Competitive Analysis
• Customer Focus
• Written Communication
• Verbal Communication
• Analytical Skills
• Marketing Tools
• Analytics Tools
• Data-Driven Decision-Making
• Go-to-Market Planning
• Product Positioning
• Messaging
• Sales Enablement
• Performance Monitoring
• Cross-Time-Zone Collaboration

Job areas

• Marketing
• Management & Leadership
• Data & Analytics
• Consulting

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