Product Marketing Manager

Calgary, AB
On-site
Posted Oct 9, 2026
1 position

Opens an external site

Employment type: Full-time
Experience level: Entry, Junior · 0+ years
Posting language: English
Working hours: 40 hours per week

Job summary

The Product Marketing Manager is responsible for developing comprehensive go-to-market strategies and driving the adoption of new software features. They act as a bridge between internal teams and customers to ensure software enhancements align with market needs and business goals.

Job details

Company Name: PBS Systems Job Location: Calgary, AB (HQ) Job Type: Full-time, Permanent No. of Openings: 01 Job Requirement(s): Internal Job Title: Occasional travel through Canada and US with the occasional weekend shift to accommodate your travel schedule and or events Product Marketing Manager Reports To: Manager, Product Marketing & Enablement PBS is the fastest growing “All Inclusive Business Platform” vendor in North America and we’ve only just begun! PBS has been transforming how people buy and service cars for almost 40 years, becoming the third largest Dealership Management System (DMS) provider in North America. Each month, hundreds of new users join our platform, which helps dealerships manage sales, service, inventory, and accounting. What sets us apart is how we treat our customers - as partners, innovators and friends. At PBS, we invest in your growth. Your career can progress in alignment with your strengths, interests, and aspirations. Apply today! The Role: Product Marketing Managers play a key role in the successful launch and adoption of new PBS software functionality. They translate product capabilities into customer adoption, market success, and revenue growth by developing effective go-to-market plans. This role requires confident communicators who can turn complex features into clear, value-focused messaging. By understanding dealership challenges and gathering user feedback, Product Marketing Managers shape promotional strategies, inform software enhancements, and monitor product adoption to keep products aligned with customer needs and market expectations. Responsibilities: Develop comprehensive Product Launch Strategies for introducing new software features to customers which encompasses all activities from pre-launch to post-launch and outlines how to create awareness, generate interest, and drive adoption of the product Understand the Go-to-Market parameters, goals and outcomes associated with software features Leverage customer and industry knowledge to understand market problems and identify areas of opportunity for marketing content and future development features Communicate with internal stakeholders on Product Launch strategies and marketing messaging of software features to build consistency and optimize the customer experience Create and document sellable talk tracks (business case scenarios) for features that can be shared internally and externally Provide marketing with information and content to be used for marketing campaigns and newsletters Track and review usage statistics and develop strategies to monitor product adoption and assess effectiveness of campaigns and training processes Ability to objectively and effectively assess and react to changing business needs and requests Understand market problems through interactions with customers and PBS experts Work closely with internal teams and provide insight into new development to ensure software direction will provide true value to customers and communicate information to relevant stakeholders Confidently convey the PBS culture through professional appearance, creating and maintaining genuine business relationships with the ability to perform under pressure Build professional relationships with customers and internal stakeholders Be available as a product expert (Achieved through PBS certification, knowledge of dealership structure and processes and understanding common issues the software can alleviate. New hires will be offered onsite time to gain a better understanding of the dealership) Multi Silo certifications will be required Qualifications: 1-2 years previous experience in the automotive industry or dealership environment Previous Managerial Experience in the Automotive Industry or Dealership Environment will be considered as an important asset Project Management and Strategic Development Experience Excellent verbal and written communication skills Organizational and time management skills Customer focus / Excellent customer service skills Critical thinking and problem-solving skills Aptitude for learning new technology in a fast-paced environment Solid computer knowledge. Microsoft Office Suite What we offer: Professional Development – Continuous training, industry certifications, and clear pathways for career advancement Travel Opportunities - Travel to locations across Canada, the U.S., and the Caribbean Comprehensive health benefits - Medical and dental coverage to support your well-being Paid Time Off – PTO to help you recharge and maintain work-life balance Inclusive culture - A collaborative, supportive team environment where your ideas and voice truly matter Employee recognition - Regular appreciation programs and performance-based incentives Competitive compensation package Competitive annual base salary Up to $4,800 per year in product certification bonuses Outstanding travel incentive bonuses Additional performance incentives Attractive employee referral bonuses Staff discounts – Exclusive savings with partners such as GM, Dell, and more Should you be selected for an interview, you will be contacted via email. Please monitor your junk/spam folder PBS Systems is an employment-equity employer. Candidates who require accommodations throughout the recruitment process please contact the Recruiting Department.

What you’ll do

Requirements

Candidates must have 1-2 years of experience in the automotive or dealership industry along with project management skills. Strong communication, critical thinking, and the ability to learn new technology in a fast-paced environment are essential.