Marketing Manager - Carbonated Soft Drinks - 7Up & Mountain Dew

Job summary

The Marketing Manager will lead the growth agenda for 7UP and Mountain Dew brands by executing annual business plans and breakthrough consumer communication strategies. This role involves managing agency teams, collaborating with cross-functional departments, and coaching direct reports to ensure executional excellence.

Job details

Overview One of Canada's Top Marketing Organizations Looking to Recruit Canada's Best and Brightest Marketing Talent! At PepsiCo Canada, we believe in delivering healthy growth and developing exciting brand campaigns that change consumer attitudes and behaviours, making us one of Canada's top Marketing Organizations. We are looking to hire a Marketing Manager to lead our Carbonated Soft Drinks (CSD) Flavours Communications, who will champion 7UP & MOUNTAIN DEW growth in Canada. A change leader and influencer, this role will set the agenda, be a strong people champion and ensure strength of execution to deliver both short-term and long-term results. If you have the taste for a real challenge, this opportunity may just be the right flavour for you What you can expect from us: Competitive compensation and comprehensive benefits designed to fit your unique needs A dynamic and inclusive culture that promotes you to bring your whole-self to work Inspiring positive change for people and the planet with sustainability goals A supportive team that will encourage your professional growth and development Responsibilities Deliver the growth agenda on the 7UP, SVNS Hard 7UP & MOUNTAIN DEW brands, including the execution of the annual business plan Plan and execute breakthrough consumer communication campaigns and media strategies across multiples mediums Lead the development and execution of key Marketing Programs, including owning the brand’s social media strategy Foster collaborative working environment for a comprehensive agency team (Advertising, PR, Media, Promotions and In-Store) to deliver quality execution of programs on time and on budget Partner with Sales Strategy, Field Marketing, Away from Home and Shopper Marketing teams to ensure strong customer pull-thru and executional excellence for all programs Lead communication with Field Sales organization on brand initiatives during key meetings Effectively lead and deliver strong execution against brand plans to meet key business targets (volume, gross sales, profitability, equity spend) Work proactively with key business partners to identify key variances affecting brand and business performance and recommend/execute actionable solutions Coach, motivate and lead 1 direct report. Qualifications Bachelor's Degree required; preferably in business/marketing. Over 6 years of experience in consumer-packaged goods marketing. Proven track record of analyzing data to inform strategic decisions. Demonstrated success in superior consumer marketing. Proven ability to build strong relationships with key stakeholders and influence at all levels. Highly business-savvy with a keen eye for opportunities. People management experience is preferred. Careers to Smile About: At PepsiCo, you’ll discover a place where our mission is to create smiles around the world. With a portfolio of more than 500 beloved brands including, Gatorade, Lay’s and Quaker, our work touches millions of people every day. At the heart of the company is a team of thinkers, creators, and problem-solvers who collaborate to innovate and turn ideas into action. Driven by innovation and a focus on creating joyful moments through food and drinks, our decisions are guided by consumer centricity, creating opportunities for our associates to do meaningful work and make a lasting impact in the communities we serve. Whatever your role, you’ll be part of a global community that values your ideas and empowers you to make an impact, on your career and on the world around you. PepsiCo may use Artificial Intelligence as part of its hiring process. Specifically, we may use AI-based tools to screen, assess, or select applicants. This posting is for an existing vacancy.

What you’ll do

The Marketing Manager will lead the growth agenda for 7UP and Mountain Dew brands by executing annual business plans and breakthrough consumer communication strategies. This role involves managing agency teams, collaborating with cross-functional departments, and coaching direct reports to ensure executional excellence.

Requirements

Candidates must hold a Bachelor's degree and possess over 6 years of experience in consumer-packaged goods marketing. Proven success in data analysis, strategic decision-making, and stakeholder influence is essential for this position.

Benefits

• Competitive compensation
• Comprehensive benefits
• Professional growth and development

Listed skills

• Leadership · Preferred
• Data analysis · Preferred
• Communication · Preferred
• Project management · Preferred
• Stakeholder Management · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• Marketing strategy
• Brand management
• Consumer communication
• Media strategy
• Social media strategy
• Data analysis
• Stakeholder management
• People management
• Project management
• Budget management
• Strategic planning
• Agency management
• Business performance analysis
• Leadership
• Communication
• Data Analysis
• Business Acumen
• Influencing Skills
• Innovation
• Marketing
• Business Marketing
• Sales
• Strategic Decision Making
• Sales Strategy
• People Management
• Marketing Management
• Business Planning
• Social Media Strategy
• Field Marketing
• Fast Moving Consumer Goods
• Shopper Marketing

Job areas

• Marketing
• Management & Leadership
• Food & Beverage
• Marketing Manager
• Marketing Manager (General)
• Sales and Marketing Managers
• Marketing Managers

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