Social Media Manager

Job summary

The Social Media Manager will own the end-to-end social presence by concepting, shooting, editing, and publishing content on Instagram and TikTok. They will also manage community engagement and track performance to optimize content strategies.

Job details

Social Media Manager Role About Pok Pok Pok Pok is on a mission to raise the next generation of creative thinkers. We're the team behind the Apple Design Award-winning Montessori app, Pok Pok, and were named one of TIME's 100 Most Influential Companies of 2025. Our award-winning digital toys and videos empower children to think outside the box, dream big, and explore their creativity in a mindful way. We believe screen time can be thoughtful, educational, and just as imaginative as the toys we grew up playing with on the floors of our living rooms. The Role We’re looking for a Social Media Manager to own and execute Pok Pok’s social presence end-to-end. This is a hands-on, creative role for someone who will both manage and execute the content. You’ll concept, shoot, edit and publish content, while also engaging directly with our community. You should have a strong point of view on what performs, what feels fresh, and what resonates with modern parents — especially in the context of kids, play, and screen habits. What You’ll Do Content Creation & Execution Concept and create original social content Shoot and edit content (iPhone is great!) Translate brand and campaign ideas into social-first executions Own the full publishing process across primary platforms IG and TikTok Creative Ideation Bring a steady stream of content ideas rooted in brand, insights, and instincts Identify opportunities to participate in relevant cultural or parenting conversations Collaborate with the broader team on campaigns and launches Community Management Engage with comments and DMs in a way that feels human, thoughtful, and on-brand Build relationships with our audience (parents, caregivers, educators) Surface insights and feedback from the community back to the team Performance & Optimization Track performance and learn quickly from what works (and what doesn’t) Iterate on formats, hooks, and storytelling approaches Bring bold, out-of-the-box ideas for testing and improve content over time Who You Are 3–6+ years in social media content creation, ideally managing accounts for a brand (consumer, parenting, kids, or app experience a plus) A true doer — you can take an idea from concept → execution without hand-holding Strong creative instincts and taste; you know what feels native vs. forced Comfortable behind the camera and in the edit Deep understanding of short-form video and platform dynamics Experience with community management and audience engagement Highly organized and able to manage a consistent content cadence Bonus (but not required): You’re a parent or caregiver, or deeply understand this audience Experience with early-stage or growing brands Familiarity with kids apps, education, or play-based products What Success Looks Like A consistent, high-quality stream of content that feels distinctly Pok Pok Increasing, ever-growing engagement and connection with our audience Content that reflects both performance and brand-building A social presence that feels alive, relevant, and intentional How to Apply Please submit an application through the "Apply" button above. A real human will read it, and if we're interested in moving forward, you'll get a very enthusiastic message from us!

What you’ll do

The Social Media Manager will own the end-to-end social presence by concepting, shooting, editing, and publishing content on Instagram and TikTok. They will also manage community engagement and track performance to optimize content strategies.

Requirements

Candidates need 3-6+ years of experience in social media content creation, preferably for consumer or parenting brands. Proficiency in short-form video production and a strong understanding of platform dynamics are essential.

Listed skills

• Production · Preferred
• enthusiastic · Preferred
• Organization · Preferred
• Organized · Preferred
• Attention to detail · Preferred
• iPhone · Preferred
• Execution · Preferred
• management · Preferred
• Process · Preferred
• Time · Preferred
• Consistent · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• Content Creation
• Social Media Management
• Video Editing
• Community Management
• Short-form Video
• Creative Ideation
• Performance Tracking
• Storytelling
• Instagram
• TikTok
• Audience Engagement
• Campaign Execution

Job areas

• Marketing
• Creative & Media
• Technology
• Education
• Art & Design