PophausVerified Job Source

Art Director

Toronto, ON
Hybrid
Posted Aug 31, 2026
1 position

$80,000–$90,000 / year

Opens an external site

Employment type: Full-time
Experience level: Senior · 5+ years
Apply by: Feb 27, 2027
Posting language: English
Working hours: 40 hours per week
Seniority: Director
Application method: Direct apply is available

Job summary

Own the visual direction for always-on social content and campaigns across platforms like Instagram and TikTok for CPG and DTC brands. Lead the creative direction for product and lifestyle photography shoots and oversee visual systems for graphics and email design.

Job details

Why This Role Exists Pophaus builds always-on social presence for CPG and DTC brands. The daily content, the campaign moments, and the photography that holds it all together. We're looking for a hands-on Art Director who can own the visual world of a brand across social, shoots, and content systems, and keep quality high at the pace social demands. This is not a conceptual-only role. You will make visual decisions, guide execution, and set the look of brands people see every day. Core Responsibilities Always-On Social Direction Own the visual direction of always-on social content across Instagram, TikTok, and emerging platforms Build and maintain content pillars, visual systems, and templates that keep a feed cohesive without making it repetitive Direct the look and feel of daily and weekly content so it feels native to the platform, not adapted to it Keep brands visually current by evolving formats and treatments as culture and platform behaviour shift Photography and Studio Direction Direct the visual approach for product, lifestyle, and studio shoots built for social Build moodboards, shot lists, and layout direction ahead of every shoot Lead on-set creative direction alongside photographers and stylists Plan shoots for volume, capturing content that stretches across a full calendar rather than a single post Social Campaign Direction Set the visual direction for social campaigns from concept through delivery Translate a campaign idea into a full asset system across feed, story, short-form video, and supporting channels Keep campaign and always-on content in the same visual language Guide motion and short-form video direction for social, hands-on or directed Content Systems and Oversight Guide visual systems for social graphics, templates, and email design Review and elevate layout, typography, hierarchy, and composition across everything that ships Collaboration and Feedback Work closely with the Creative Director, Designers, Photographers, Editors, and Social team Give clear and decisive feedback that teams can execute quickly Support pre-production and on-set creative when needed Required Experience 5+ years as an Art Director or Senior Designer with ownership over visual direction Strong experience working with CPG or DTC brands Proven background in: social content direction and always-on visual systems; product and lifestyle photography direction; studio and on-set creative direction; social campaign direction; email design systems; motion design direction, hands-on or directed Agency experience or equivalent fast-paced creative environment Strong understanding of North American consumer brand aesthetics Bonus Experience Some social campaign strategy experience, shaping the idea and content plan behind a campaign rather than only executing the visuals Experience using Gen AI tools for concept exploration, visual references, or creative iteration Familiarity with AI-assisted workflows in creative production Tools Adobe Creative Suite including Photoshop, Illustrator, Lightroom, and After Effects Figma Ability to work independently with minimal oversight What Makes Someone a Strong Fit Strong visual taste and a real point of view on what good social looks like Ability to move fast and make decisions without overthinking Comfortable directing both a polished campaign and a same-week content drop Agency-ready and execution-focused Not a Fit Portfolio-only or conceptual-only creatives Slow or process-heavy operators People who need constant direction How to Apply Please share: Portfolio showing social content, photography, campaign, and motion work Brief note on your experience with CPG brands and social content Current location and availability Compensation and Benefits Salary: $80,000 to $90,000 CAD annually, based on experience and skill level Performance-based growth opportunities Paid vacation and statutory holidays Hybrid work environment with in-person collaboration for shoots and key projects Opportunity to work on high-impact creative for leading CPG and DTC brands Creative ownership and visibility across major client accounts Fast-moving agency environment with room for growth and expanded responsibility

What you’ll do

Requirements

Requires 5+ years of experience as an Art Director or Senior Designer with a strong background in social content and photography direction for consumer brands. Proficiency in Adobe Creative Suite and Figma is essential, along with the ability to work in a fast-paced agency environment.