Social Media Manager

Job summary

The role is responsible for originating content ideas, building monthly calendars, and executing social media strategies across Instagram and TikTok for 3-4 CPG brands. It also involves managing creator relationships and engaging with the community through comments and DMs.

Job details

Pophaus | Toronto (Hybrid) | Full-Time | $60,000 to $70,000 CAD Who We Are Pophaus is a Toronto based creative agency building scroll stopping content for fast growing CPG brands. We run studio shoots, manage creators, and ship content that actually moves the needle. Our clients are founders and marketing leaders who care about craft, speed, and results. Who You Are You are the person who saves TikToks in a folder called "steal this," follows 40 new CPG brands a month, and notices when a brand's tone shifts overnight. You live on Instagram and TikTok, and you have strong opinions about what works on them. You're obsessed with consumer brands. The first thing you do when you discover a new CPG, food, beverage, or wellness brand is pull up their feed and judge it. You know which brands are winning on social right now, and more importantly, you know why. You're not looking for a role where you post what someone else briefs you. You want to build the calendar, pitch the ideas, brief the creators, and own the outcome. If you want to punch a clock and run a content schedule, this is not the role for you. If you want to grow into a strategist or lead inside a fast moving agency, keep reading. Why This Role Exists Pophaus works with consumer brands where community and creators are not nice to have. They are the brand. This role owns three critical things: Day to day social media execution on Instagram and TikTok Originating content ideas and building content calendars Managing creators and talent relationships that power our content engine If content goes live, creators are onboarded, or a brand's comments and DMs are active, this role touches it. What You'll Own Content Strategy & Ideation You are responsible for originating the content ideas that drive each brand forward, not just executing them. Research each brand's audience, category, and competitors to surface content angles that actually resonate Pitch fresh content ideas weekly that connect brand positioning to what is currently working on Instagram and TikTok Identify emerging trends, formats, sounds, and cultural moments early and translate them into brand specific executions Build full monthly content calendars for 3 to 4 brands, including content pillars, post types, hooks, and rationale Own the why behind every post, not just the what Bring a point of view to creative reviews and strategy calls Social Media Management Execute the content calendars you build across Instagram and TikTok for 3 to 4 brands Write captions that sound native to the platform Post Reels, TikToks, Stories, and carousels on schedule Monitor performance weekly and translate insights into next month's calendar Ensure every piece of content aligns with brand voice, strategy, and current platform behavior Community Management Respond to comments and DMs in a timely, brand appropriate tone Proactively engage with followers and relevant accounts to build community Identify community insights that can inform future content Escalate issues or feedback to the internal team early, not late Talent & Creator Management Source creators for Instagram and TikTok across multiple brand categories Handle outreach, onboarding, and ongoing relationship management Brief creators clearly and professionally so the work comes back right the first time Track deliverables, timelines, and usage rights Build a reliable talent bench Pophaus can lean on for years, not one offs Collaboration & Ownership Work closely with our Art Director, designers, video editors, and account leads Keep Notion, Slack, and shared drives organized and up to date Communicate clearly and proactively with clients and the internal team Flag risks early instead of reacting late Take full ownership of your accounts without needing reminders What You'll Have at Pophaus You won't be doing this alone. You'll have: A dedicated Art Director who handles creative direction and visual strategy In house video editors, designers, and a studio for shoots Direct access to the founder and account leads for strategic guidance A growing creator and UGC network to plug into A clear growth path. This role is built to grow into Senior Social Media Manager or Social Media Strategist within 12 to 18 months as Pophaus scales Non-Negotiables 3+ years managing Instagram and TikTok for consumer brands Proven track record of building content calendars and originating content ideas, not just executing handed down briefs Hands on experience with CPG, food, beverage, wellness, or supplements Deep understanding of what performs on social in North America right now Hands on experience managing creators or UGC talent Confident written English for captions, DMs, and creator communication Comfortable managing 3 to 4 brands at once without dropping balls A genuine obsession with consumer brands and social culture A problem solver. If you see an issue, you're already three steps into a solution Tools You Should Be Comfortable With Instagram and TikTok native tools and analytics Scheduling platforms like Later, Buffer, Sprout, or similar Google Drive, Slack, and Notion Social listening tools Creator platforms like Grin, Aspire, or similar Compensation & Benefits $60,000 to $70,000 CAD base, based on experience Comprehensive health benefits package Full time, hybrid role based in Toronto Clear growth path inside a fast moving agency The chance to shape how Pophaus builds social, not inherit a playbook How to Apply Send us your resume, links to 2 to 3 brand accounts you've managed.

What you’ll do

The role is responsible for originating content ideas, building monthly calendars, and executing social media strategies across Instagram and TikTok for 3-4 CPG brands. It also involves managing creator relationships and engaging with the community through comments and DMs.

Requirements

Candidates must have 3+ years of experience managing Instagram and TikTok for consumer brands, specifically within the CPG, food, beverage, or wellness sectors. Proven ability to originate content ideas and manage UGC talent is required.

Benefits

• Comprehensive health benefits package • Clear growth path

Listed skills

• Performance Monitoring · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• Social Media Strategy
• Content Ideation
• Instagram Management
• TikTok Management
• Creator Management
• Community Management
• Content Calendar Planning
• Copywriting
• Trend Analysis
• UGC Management
• Performance Monitoring
• Client Communication

Job areas

• Marketing
• Creative & Media
• Management & Leadership