Retirement Living Consultant

Job summary

The consultant is responsible for driving occupancy and revenue targets by managing the full sales cycle, including inquiries, tours, and follow-ups. They will also build referral relationships and provide empathetic guidance to prospects and families throughout the move-in process.

Job details

Prima Living, a proud member of the Primacorp group of companies, is leading the next generation of senior living in Canada with their Amenida brand. Guided by Primacorp's vision and resources, we're growing a network of vibrant, people-first communities that put compassion and connection at the heart of everything we do. Through cultural inclusivity, operational excellence, and genuine care, we're redefining what retirement living can be. Together, Prima Living and Primacorp are building a purpose-driven future where every resident feels valued, supported, and truly at home. Reports To: Executive Director / General ManagerJob Status: Full-TimePay: $55,000–$60,000 + BonusLocation: Onsite Prima Living - Park Place Your Day-to-Day Drive occupancy, move-ins, and revenue targets Manage full sales cycle: inquiries, tours, follow-ups, and closing Conduct personalized residence tours Maintain CRM, pipeline, and accurate forecasting Execute local outreach and build referral relationships Attend community events and generate qualified leads Provide empathetic guidance to prospects and families through decision-making and move-in Ensure smooth transition in collaboration with operations teams Track sales activity, leads, and performance metrics Monitor local market and competitors What You Bring 2+ years consultative or relationship-based sales experience preferred Experience in retirement living, healthcare, or hospitality an asset Strong sales performance and CRM skills Excellent communication and relationship-building abilities Valid driver’s license and access to transportation Business/marketing education an asset Working Conditions Flexible schedule, including evenings/weekends as needed Local travel for outreach and events Mix of office, residence, and community-based work Fast-paced, high-touch customer engagement environment Don't hold back!- apply today, even if you do not tick every skills list. We cherish diverse skill sets, knowing your unique experiences and perspectives enrich our dynamic team. We are proudly Canadian - rooted in our diverse communities, guided by our values, and committed to growing together from coast to coast.

What you’ll do

The consultant is responsible for driving occupancy and revenue targets by managing the full sales cycle, including inquiries, tours, and follow-ups. They will also build referral relationships and provide empathetic guidance to prospects and families throughout the move-in process.

Requirements

Candidates should have at least 2 years of consultative or relationship-based sales experience, preferably in retirement living, healthcare, or hospitality. Strong CRM skills, excellent communication abilities, and a valid driver's license are required.

Listed skills

• Sales · Preferred
• Communication · Preferred
• Relationship Building · Preferred
• Forecasting · Preferred
• CRM · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• Sales
• Consultative sales
• Relationship building
• CRM
• Lead generation
• Pipeline management
• Forecasting
• Communication
• Customer engagement
• Market analysis
• Outreach
• Business Metrics
• Empathy
• Sales Prospecting
• Valid Driver's License
• Compassion
• Business Marketing
• Customer Relationship Management
• Decision Making
• Customer Engagement
• Operational Excellence
• Operations
• Performance Metric
• Relationship Building
• Senior Living

Job areas

• Sales
• Healthcare
• Hospitality
• Customer Service & Support
• Marketing
• Retirement Consultant
• Marketing Consultant
• Advertising and Marketing Professionals
• Market Research Analysts and Marketing Specialists