SALES AND MARKETING ASSISTANT

Job summary

The role supports revenue-generating sales and marketing initiatives to drive audience growth and brand visibility for Broadway Across Canada. Key duties include conducting partner research, processing financial documentation, and assisting with digital and grassroots marketing campaigns.

Job details

Company Overview THE JOHN GORE ORGANIZATION is the leading presenter, distributor, and marketer of Broadway theatre worldwide. Under the leadership of theater producer and owner John Gore, its family of companies includes Broadway Across America, Broadway.com, The Broadway Channel, BroadwayBox.com and Group Sales Box Office. Its productions span Broadway, Off Broadway, London’s West End, Japan and 48 North American markets. It has won Tonys in every producing category as well as numerous other Drama League, Drama Desk and Olivier awards. We are committed to developing an inclusive and supportive culture, where employees have equal opportunity for growth. Summary Job Description The Sales & Marketing Assistant supports the development and execution of revenue-generating sales and marketing initiatives that drive audience growth, ticket revenue, and brand visibility for Broadway Across Canada. This role provides research, reporting, financial, and administrative support to the Sales & Marketing team, ensuring efficient campaign execution, accurate tracking of sales activity, and alignment across departments. Duties And Responsibilities Sales & Partnership Support Conduct research to identify prospective partners, sponsors, and collaborators aligned with the organization’s business objectives Maintain and update prospect lists, contact databases, and sales tracking documents Assist with the preparation of pitch materials, proposals, presentations, and reports Support relationship management by tracking outreach, follow-ups, and business activity Support the Group Sales department with booking and assistant group client reservations Financial & Administrative Support Process accounts payable, including invoice tracking, coding, and submission in accordance with internal procedures Assist with budget tracking, expense reconciliation, and financial reporting related to sales and partnerships Maintain organized digital and physical filing systems for contracts, invoices, and agreements Media Monitoring & Reporting Monitor media coverage, press mentions, influencer coverage and industry news related to the organization and its partners Maintain organized digital files for press coverage Track promotional activity and support post-campaign reporting Marketing Support Assist with creation of organic social media posts for various social channels Assist with artwork preparation for social, eblasts and other correspondence Assist with grassroots promotions for various shows Support the planning, proofing and execution of email, digital, social media and grassroots marketing campaigns. General Coordination Support scheduling, meeting preparation, and note-taking for the Sales and Partnerships team. Liaise with internal departments such as Marketing, Finance, and Operations to ensure smooth information flow. Provide general administrative support as required to support revenue-generating activities. Competencies To perform the job successfully, an individual should demonstrate the following competencies: Cooperation Establishes and maintains effective relationships Active listener Offers assistance and support to co-workers Works cooperatively in group situations Adaptability Able to work around unexpected changes of circumstance or workload Modifies a planned course of action based on new circumstances Changes communication style to achieve the best results Functional Competencies (these are specific to the job family and may be technical in nature) Looks for ways to improve and promote quality Demonstrates accuracy and thoroughness Learn how the business operates across all departments to evaluate tasks strategically and anticipate their effect on the overall customer experience and business result. Attains a high level of attention to detail and accuracy Team Orientation Fosters team cooperation Understands team roles and responsibilities Supports group problem solving Qualifications Aka KSAOs Post-secondary education in arts administration, business, marketing, communications, or a related field (or equivalent experience) Strong research, organizational, and administrative skills Excellent written and verbal communication abilities High level of attention to detail and accuracy, particularly with financial documentation Proficiency with Microsoft 365; CRM or ticketing system experience an asset Interest in the performing arts and cultural sector Personal Attributes Highly organized and able to manage multiple priorities Proactive, curious, and comfortable working with data and research Discreet and professional when handling confidential information Collaborative team player with a positive, solutions-focused approach Physical Demands Required The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to talk or hear. The employee is frequently required to: Lift up to 25 lbs. from time to time Work Environment Duties The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is occasionally exposed to: Professional office setting with frequent interactions with staff and visitors. Acknowledgement The above job description is not intended to be an all-inclusive list of duties and standards of the position. Employees will follow any other instructions, and perform any other related duties, as assigned by their supervisor. We offer competitive compensation including Vacation and Holiday Pay, health & welfare benefits, and a 401(k) retirement plan.

What you’ll do

The role supports revenue-generating sales and marketing initiatives to drive audience growth and brand visibility for Broadway Across Canada. Key duties include conducting partner research, processing financial documentation, and assisting with digital and grassroots marketing campaigns.

Requirements

Candidates should have post-secondary education in arts administration, business, marketing, or communications. Proficiency in Microsoft 365 and strong organizational, research, and administrative skills are required.

Benefits

• Vacation Pay • Holiday Pay • Health & Welfare Benefits • 401(k) Retirement Plan

Listed skills

• written communication · Preferred
• Administrative Support · Preferred
• Financial Reporting · Preferred
• Microsoft 365 · Preferred
• CRM · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• Market Research
• Sales Tracking
• Financial Reporting
• Accounts Payable
• Media Monitoring
• Social Media Management
• Email Marketing
• CRM
• Ticketing Systems
• Microsoft 365
• Administrative Support
• Relationship Management
• Budget Tracking
• Grassroots Promotion
• Written Communication
• Verbal Communication

Job areas

• Marketing
• Sales
• Administrative
• Creative & Media
• Art & Design