Vice President of Marketing

Canada, United States
Remote
Posted Oct 8, 2026
1 position

US$150,000–US$200,000 / year

Opens an external site

Employment type: Full-time
Experience level: Senior · 5+ years
Posting language: English
Working hours: 40 hours per week

Job summary

You will build and own the marketing function, developing strategies to expand the top-of-funnel pipeline and support revenue goals. This includes managing the marketing budget, overseeing campaigns, and partnering with sales to drive growth.

Job details

ABOUT Prompt.io™ is the winning and influence engine partnered with organizations of all size and scale to engage and activate supporters. Prompt.io is a non-partisan company and we work with customers of all political stripes. We help companies, political campaigns, advocacy organizations, unions, nonprofits, and other mission-driven organizations connect with their audiences through texting, voice, and engagement tools. We're a growing tech company where individual contributions can have an outsized impact. We value people who take ownership, bring ideas, move with purpose, and are excited to help build what comes next. THE ROLE We are seeking a Senior Marketing Leader to build and own Prompt.io’s marketing function. This is an opportunity to shape our marketing strategy from the ground up and make a measurable impact on the company’s growth. You will develop and execute strategies that expand our top-of-funnel pipeline and support revenue goals, leading efforts across brand awareness, positioning, messaging, demand generation, and digital marketing. You’ll work cross-functionally to ensure marketing is aligned with broader business objectives and directly contributes to growth. The ideal candidate has a strong marketing background and proven experience managing campaigns and promotional projects from concept through execution. Familiarity with the national political landscape is especially important, as our customers primarily operate in the political space. You should be able to translate that understanding into compelling positioning and messaging. We’re looking for a strategic, hands-on leader who thrives in a dynamic environment, values close collaboration, communicates clearly, and takes ownership of measurable outcomes. WHAT YOU'LL DO Help craft our messaging and value proposition(s) in ways that resonate with our target customers Own our event marketing strategy as a primary driver of pipeline and revenue, partnering with Sales and the events team Develop and implement a cohesive marketing plan that builds sales opportunities and brand awareness, with a clear line to revenue generation Manage the marketing budget and ensure strong ROI on marketing spend Set short- and long-term marketing goals to grow demand generation and top-of-funnel pipeline Monitor and iterate on all marketing campaigns based on performance Prioritize marketing projects and allocate resources accordingly Conduct market analysis to identify challenges and growth opportunities, and track competitor activity Educate customers on our platform and services Manage a team of marketing professionals across a range of responsibilities and deliverables Partner closely with the VP of Sales to identify marketing opportunities and more Some light travel to be expected WHAT WE'RE LOOKING FOR 5–7 years of experience in marketing, including experience managing a marketing team Demonstrated success designing and implementing marketing campaigns — you've taken a small budget and grown it into bigger results, earning increased investment along the way Solid knowledge of marketing automation, SEO, web analytics, and email marketing Familiarity with the U.S. political landscape and the ability to translate that understanding into messaging and positioning that resonates with a politically engaged customer base Demonstrated familiarity with SaaS products and business models, with the ability to translate complex software offerings into clear positioning, messaging, and go-to-market strategies. Proven experience leading event marketing as a core growth channel, with a track record of turning conferences, sponsorships, and hosted events into qualified pipeline and measurable revenue through close partnership with Sales. Comfortable giving honest, timely feedback to your team Metrics-oriented, with a strong focus on ROI Strong sense of initiative, ownership, and accountability; biased toward action and unafraid to fail; comfortable in an ever-changing startup environment Strong organizational, written, and verbal communication skills Genuine ambition and desire for personal and professional growth — we're looking for people who want to grow with us Ability to learn new systems and processes quickly, and comfortable owning and improving existing ones Knowledge of HubSpot and Webflow HOW YOU WORK You take ownership and step in when you see an opportunity to make things better. You’re a creative problem solver who finds a way forward when challenges arise. You care about the details without losing sight of the outcome. You're a thoughtful teammate who knows when to lead, collaborate, or ask for help. You can communicate clearly, proactively, and consistently in a fully remote environment, keeping teammates informed, documenting decisions, and making it easy for others to stay aligned across time zones and locations. BENEFITS We believe great work starts with supporting great people. Prompt.io™ offers a wide range of benefits, including a 401(k) match, health benefits for you and your family, unlimited flexible time off, annual team gatherings, professional development opportunities, team appreciation events, and more. COMPENSATION The salary range for this position is $150,000-$200,000. Actual compensation will be determined based on experience, qualifications, location, and other relevant factors. We also offer annual bonuses. NOTE TO APPLICANTS We don't expect every great candidate to check every box. If you're excited about the work and believe you can be successful in the role, we encourage you to apply even if your background doesn't perfectly match every item above. We also suggest to including a note with your application on why you would make a great fit based on your background and experiences. EQUAL OPPORTUNITY Prompt.io™ is an equal opportunity employer. We are committed to providing an inclusive workplace and do not discriminate against qualified applicants or employees on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, or any other characteristic protected by applicable law. Applicants must be authorized to work in the United States or Canada and not require sponsorship of a visa, unless otherwise specified in the posting.

What you’ll do

Requirements

The ideal candidate has 5–7 years of marketing experience, including team management and a strong background in SaaS and political landscape messaging. Proficiency in tools like HubSpot and Webflow, along with a metrics-oriented approach to ROI, is required.