CRM Operations Specialist

Vancouver, BC
On-site
Posted Oct 9, 2026
1 position

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Employment type: Full-time
Experience level: Mid-level · 2+ years
Posting language: English
Working hours: 40 hours per week
Seniority: Associate
Application method: Direct apply is available

Job summary

Configure, execute, and quality-check CRM campaigns, bonuses, promotions, and related player-facing content across products and markets. Coordinate with CRM, Product, Tech, BI, and Creative teams, troubleshoot issues, and maintain operational documentation and processes.

Job details

Role Overview The CRM Ops Specialist is the operational backbone of the CRM team. This role owns the creation, configuration, QA, and flawless execution of all bonuses, campaigns, and promotional mechanics for the whole CRM team. You will translate the CRM Managers' strategy into fully functional, error-free experiences for players. You ensure everything works smoothly and consistently. If you are detail-oriented, process-driven, and thrive in a fast-paced environment where precision matters, this role is for you. Key Responsibilities Bonus & Promotion Configuration Create, configure, and QA all campaigns end-to-end. Ensure correct targeting, eligibility, limits, and payout logic, as defined in the brief Own the setup for promotions across all verticals. Run the final technical check before campaigns go live and flag anything that can't be executed as briefed. Campaign Execution & Quality Assurance Execute campaigns cross the CRM team, working from a shared, prioritized queue Set up all promo pages, pop-ups, banners, and landing pages across verticals Execute multi-step campaigns, including pre-launch, launch, and lifecycle promotions Handle operational tasks and CX communication. Serve as the operational point of contact for all CRM activities. Troubleshoot technical issues and coordinate fixes with Product & Tech Cross-Functional Collaboration Work closely with CRM Managers to bring their campaigns to life Collaborate with Product on feature activation, user journeys, and internal tool usability Support BI with accurate promo tagging and tracking Documentation & Process Ownership Maintain internal documentation, SOPs, and promo playbooks Ensure all campaign workflows follow operational best practices Proactively identify where automation, AI, or tools can improve efficiency Requirements 2+ years in CRM operations or campaign execution CRM or marketing automation experience (Braze, Optimove, Customer.io) Fluent with AI beyond the chat box: agents, automations, real prompt craft Strong communication skills, with the ability to collaborate with CRM, Product, Tech, BI, and Creative Strong attention to detail with a zero-error mindset Highly organized, structured, and process-driven Comfortable working across multiple products and markets Ability to thrive in a fast-paced environment with tight deadlines Nice to Have Experience in iGaming Understanding of casino promo mechanics, eligibility rules, and player reward systems Hands-on experience with bonus engines

What you’ll do

Requirements

Requires at least two years of CRM operations or campaign execution experience, familiarity with CRM or marketing automation platforms, and practical fluency with AI agents, automations, and prompt crafting. Candidates should be detail-oriented, organized, effective communicators, and comfortable managing multiple products and markets under tight deadlines.