Marketing Analyst (Product Development)

The Company RAD Torque Systems is a leading Canadian manufacturer of pneumatic, battery powered, and electronic pistol grip torque wrenches which are marketed under the RAD trademark. RAD products have proven to be successful all over the world in such industries as oil & gas, petrochemical, mining, aerospace, power generation and manufacturing. At RAD, we value people who are passionate about their work, driven by accuracy and quality, and motivated to find smarter, better ways to get things done. We foster a collaborative, hands‑on environment where individuals are encouraged to roll up their sleeves, take ownership, and make a meaningful impact as the company continues to grow and evolve. The Opportunity Join RAD Torque Systems and play a key role in shaping the future of RAD Torque Systems’ product portfolio! As a Marketing Analyst, you will work closely with the Product Manager to support the development, launch, and lifecycle management of innovative industrial products. This is an exciting opportunity for a highly analytical and detail-oriented professional who is passionate about translating market insights, customer needs, and business objectives into actionable product strategies. In this role, you will lead product research, competitive intelligence, Voice of Customer (VoC) analysis, product documentation, beta testing administration, and product performance reporting. Collaborating with cross-functional teams including Engineering, Operations, Quality, Sales, and Marketing, you will help ensure product requirements, market opportunities, technical specifications, and customer insights are accurately captured and communicated throughout the product lifecycle. If you enjoy combining data-driven analysis with strategic thinking and want to make a meaningful impact on product innovation and business growth, we'd love to hear from you! The Responsibilities Conduct market, customer, competitor, and technology research to identify trends, opportunities, and strategic insights Support product strategy through market analysis, competitive intelligence, Voice of Customer (VoC) programs, and data-driven recommendations Develop and maintain product documentation, including Product Requirements Documents (PRDs), Customer Requirements Specifications (CRS), business cases, presentations, and stage-gate documentation Monitor competitor products, pricing, technologies, and market activities, and prepare intelligence reports and recommendations Collect, analyze, and synthesize customer, distributor, and market feedback to identify product improvement opportunities and emerging needs Support product development initiatives by coordinating documentation, stage-gate reviews, and continuous improvement activities Assist in planning and executing beta testing programs, including test plans, participant communications, feedback analysis, and reporting Track product performance metrics and support forecasting, product investment evaluations, lifecycle management, and end-of-life planning Collaborate cross-functionally with Product Management, Engineering, Sales, Marketing, and other stakeholders to support successful product development and growth The Qualifications Bachelor’s degree in business, Engineering, Technical Communications, Marketing, Business Analysis, or related field required. Additional certification in Business Analysis, Product Management, Project Management, Technical Writing, or Market Research preferred 3+ years of experience in business analysis, product development, technical documentation, product support, engineering administration, market research, or related role Experience working within manufacturing, industrial products, or engineered products environments preferred. What We Offer Competitive wages, comprehensive benefits including health and dental coverage, EAP, RSP, profit sharing bonuses, flex hours and more. A fun innovative culture with a high-quality product we are all proud of. Our office is in the heart of the Fraser Valley, in Abbotsford, B.C. RAD is an equal opportunity employer welcomes applicants of all backgrounds.

The role involves conducting market and competitor research to support product strategy and lifecycle management. You will also develop product documentation, manage beta testing programs, and collaborate with cross-functional teams to translate customer insights into actionable product requirements.

Candidates must hold a bachelor's degree in business, engineering, marketing, or a related field with at least 3 years of experience in business analysis or product development. Experience within manufacturing or industrial product environments is preferred.

• Health coverage • Dental coverage • Employee Assistance Program • Registered Retirement Savings Plan • Profit sharing bonuses • Flex hours

• Data analysisPreferred
• Project managementPreferred

Identified from the job description. Confirm important requirements above.

• Market Research
• Competitive Intelligence
• Voice of Customer Analysis
• Product Strategy
• Product Documentation
• Business Analysis
• Data Analysis
• Beta Testing Administration
• Product Lifecycle Management
• Technical Writing
• Project Management
• Product Requirements Documents
• Stage-gate Documentation
• Market Trend Analysis
• Cross-functional Collaboration

• Marketing
• Manufacturing
• Data & Analytics
• Engineering

Minimum education

Professional degree

Minimum experience

3+ years

Apply by

Jan 18, 2027

Posting language

English

Working hours

40 hours per week

Seniority

Mid-Senior level

Application method

Direct apply is available