VP, Integrated Marketing

The Opportunity Kensington Tours has built one of the most trusted names in luxury travel, and we're ready to take it further. This role sits at the center of that next chapter where we will turn a thriving successful business into an unmistakable luxury brand a growth engine that runs on customer experience and trust rather than paid clicks. You will lead Integrated Marketing: spanning PR, brand, always-on content, community growth and lead generation engine that powers Tours, Cruise, Ultraluxe, and future travel products built for our affluent audience across the US, Canada and international. Based out of Kensington's HQ, you'll sit at the epicentre of the business: reporting to the SVP Marketing and working alongside the executive team, with direct visibility and impact into every decision that shapes where Kensington grows next. What You'll Own Brand & Storytelling Elevate Kensington's voice and presence in luxury travel across earned and owned channels and lead Kensington Cares philanthropic marketing as an expression of our values. Lead PR as a growth lever, closing our share-of-voice gap against category leaders and building Kensington's authority as the trusted luxury travel advisor. Lead Brand team in the evolution of the Kensington brand, ensuring we convey the value of each product in a customer centric way that is cohesive and decidedly Kensington. Integrated Marketing Lead Gen Drive a customer-centric, agile planning approach across every product and ready to build launch plans for future travel products that are appreciated by our discerning clientele and always with clear KPIs and a test & learn culture. Build plans across all audiences understanding how we can turn our clientele into brand ambassadors. Content & Community Build the content engine, spanning social media, video, and webinars, that drives engagement, community growth, and lead contribution across all audiences. People Leadership Lead and motivate the Integrated Marketing team, spanning brand, content, and integrated planning. Ensure every team member has a challenging, rewarding role, with clear growth paths within Kensington's flat, audience-led pod model, sitting alongside Marketing Ops, Agent & Partners, Acquisition, and Traveler and reporting to the SVP Marketing. Develop your team's skills and careers, and model the collaborative, cross-pod leadership the organization runs on. How Success Is Measured Success is ultimately measured by the leads and travel our affluent audience books with Kensington. Following the customer journey, we will be measuring the share of voice growth, estimated PR media value, key digital journey KPIs and the social and webinar community engagement and growth. It also includes driving growth of our impactful Kensington Cares donations. What You Bring 15+ years in integrated marketing, brand, or content leadership, with at least 10 years in leadership roles. Direct experience in PR, social media, and brand development. A track record of growing organic and earned channels (PR, social, content) alongside, not instead of, paid performance. Experience leading cross-product or multi-brand marketing planning at a company with a diverse portfolio and an entrepreneurial culture. Comfort operating with hard KPIs and budget accountability: you think like a marketer and report like a finance partner. Experience in luxury, travel, hospitality, or another considered-purchase category is a strong plus. We provide a competitive compensation package with a strong pay for performance rewards approach. Employees have the opportunity to participate in incentive programs and compensation tied to business and individual performance. The actual compensation may vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. #LI-Hybrid We are committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act. If you require accommodation due to a disability at any stage of our hiring process, please advise us when completing your application.

You will lead the integrated marketing strategy, overseeing PR, brand development, content creation, and lead generation to drive growth for luxury travel products. This role involves managing a cross-functional team and collaborating with the executive leadership to elevate the brand's presence and customer engagement.

The ideal candidate possesses 15+ years of experience in integrated marketing, brand, or content leadership, with at least 10 years in senior management roles. A proven track record in PR, social media, and managing multi-brand portfolios within luxury or hospitality sectors is required.

• Competitive compensation package • Incentive programs

Identified from the job description. Confirm important requirements above.

• Integrated marketing
• Brand development
• Public relations
• Content strategy
• Lead generation
• Strategic planning
• Team leadership
• Budget accountability
• Luxury travel
• Customer experience
• Social media marketing
• Community growth
• Performance marketing
• Cross-functional leadership
• Data-driven decision making
• Accountability
• Brand Marketing
• Planning
• Brand Management
• Business Reporting
• Customer Service
• Content Engineering
• Finance
• Leadership
• Marketing
• Integrated Marketing Communications
• Web Conferencing
• Key Performance Indicators (KPIs)
• Lead Generation
• Social Media
• Travel Advisory

• Marketing
• Management & Leadership
• Hospitality
• Creative & Media
• Integrated Marketing Manager
• Chief Marketing Officer
• Sales and Marketing Managers
• Marketing Managers

Minimum experience

15+ years

Posting language

English

Working hours

40 hours per week