Sales Director | Fully Remote (C5F1BE3)

Toronto, Ontario, Canada
Remote
Posted Oct 13, 2026
1 position

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Employment type: Full-time
Experience level: Lead · 10+ years
Posting language: English
Working hours: 40 hours per week
Location requirements: Country, Toronto, Ontario, Canada
Seniority: Mid-Senior level
Application method: Direct apply is available

Job summary

Win enterprise sponsorship business, manage proposals and negotiations, and build relationships with senior stakeholders. Establish and scale the sales function, improve qualification, pipeline management, and forecasting, and develop a repeatable approach to revenue growth.

Job details

Referment is working with an established B2B events and insights business seeking a Sales Director who combines expert enterprise selling skills with a proven track record of building and developing successful commercial teams from the ground up. The company connects solution providers with senior decision-makers at medium and large enterprises through a regular programme of business events. You will drive new business by selling sponsorship opportunities that help clients reach relevant buyers. We’re interested in experienced B2B SaaS sales professionals from marketing software, customer data, CRM and sales technology, bringing a disciplined approach to enterprise sales and a demonstrable record of closing high-value business. The opportunity This is a hands-on commercial role. You will be expected to win business personally, establish a strong performance record and lead the creation of the foundations for further team growth. Experience in high-growth scale-up environments and international market expansion, particularly across the UK and US, is highly valued. Your Responsibilities Will Include Developing and closing new enterprise sponsorship opportunities. Building and leading sales functions from scratch, with the ability to scale teams effectively. Building relationships with senior stakeholders and understanding their commercial objectives. Leading proposals, negotiations and the full sales process. Bringing rigour to qualification, pipeline management and forecasting. Supporting the development of a repeatable sales approach and driving revenue growth. Your background You must have substantial B2B SaaS sales experience selling to medium and large enterprises, with clear evidence of personal closing success on large-scale contracts. You will be required to discuss your granular performance data in detail, including quota attainment, deal sizes, conversion rates, and sales cycles. Mastery of sales methodologies, specifically MEDDIC, is essential for this role. Additional experience with frameworks such as SPIN, Challenger selling, or Great Demo! is also preferred. You will bring the credibility to engage senior buyers and the discipline to turn opportunities into revenue. The business values long-term contribution and career stability. Your professional history should demonstrate longevity in your roles, sustained results, and a clear trajectory of increasing responsibility. Why join? A fully remote role with regular commission opportunities through monthly events, established sales infrastructure and considerable scope to grow your responsibilities and build a high-performing team. #Referment

What you’ll do

Requirements

Substantial B2B SaaS sales experience with medium and large enterprises and a proven record of personally closing high-value contracts is required. Candidates must demonstrate mastery of MEDDIC and detailed performance results; experience building sales teams, scaling businesses, and expanding into UK and US markets is valued.