Marketing Specialist

Job summary

Develop and execute integrated B2B marketing campaigns to drive brand awareness, demand generation, and revenue growth. Manage digital customer journeys and leverage marketing automation tools to optimize lead conversion and engagement.

Job details

This job posting is for a current vacancy with our client. Our client, a leading developer of innovative scientific assessments and technology solutions, is seeking a Marketing Specialist to join their growing marketing team. This opportunity is ideal for an experienced B2B marketer who combines digital campaign execution, demand generation, marketing automation, product marketing, and data-driven decision-making. This is a hands-on marketing role focused on developing and executing integrated marketing programs that build brand awareness, strengthen customer engagement, generate qualified leads, and support revenue growth. The successful candidate will manage B2B digital campaigns and customer journeys, leverage marketing automation and CRM technology, and partner closely with Sales, Product, Creative, Digital, and other cross-functional teams to bring campaigns to market. Key Responsibilities Develop and execute integrated B2B marketing campaigns supporting demand generation, brand awareness, customer engagement, product marketing, and revenue objectives. Oversee the setup, scheduling, deployment, and ongoing management of B2B digital marketing campaigns using Microsoft Dynamics 365 and marketing automation tools. Develop and manage email campaigns, automated nurture journeys, audience segmentation, and personalized customer experiences across the B2B customer lifecycle. Support PPC and other digital advertising campaigns with accountability for campaign performance and key marketing KPIs. Build and execute omnichannel marketing programs aligned with customer journeys, business objectives, and portfolio priorities. Leverage customer, campaign, and market data to identify opportunities, refine targeting, improve engagement, and optimize campaign performance. Develop and execute A/B tests and apply performance insights to improve campaign effectiveness and conversion. Partner closely with Business Development and Sales teams to ensure marketing programs support qualified lead generation and broader revenue goals. Collaborate with Product, Creative Content Marketing, Digital, R&D, UX, and other cross-functional teams to develop and deliver coordinated marketing initiatives. Contribute to annual marketing plans and product launch plans based on customer needs, market trends, business priorities, and the broader economic landscape. Support product marketing initiatives for solutions targeting B2B audiences, translating product and customer insights into effective go-to-market campaigns. Contribute to content marketing initiatives and ensure consistent positioning, messaging, and brand representation across customer communications. Support the planning and successful execution of webinars and related portfolio marketing initiatives. Manage campaign priorities, timelines, deliverables, and budgets across multiple concurrent marketing initiatives. Build workflows and segmentation strategies designed to create more relevant and personalized B2B customer experiences. Monitor campaign performance, customer engagement, lead generation, and conversion metrics and use findings to inform future marketing decisions. Maintain marketing automation best practices and support compliance and training related to marketing technology and campaign execution. What They're Looking For Bachelor’s degree in Marketing, Business, or a related field. 4+ years of experience in B2B digital marketing, brand marketing, marketing automation, demand generation, or a related marketing environment. Hands-on experience developing and executing B2B digital marketing campaigns across multiple channels. Experience with marketing automation and CRM platforms; Microsoft Dynamics 365 experience is strongly preferred. Experience developing email campaigns, customer journeys, workflows, segmentation, or nurture programs. Understanding of PPC, digital advertising, lead generation, and conversion-focused marketing. Experience using campaign data, customer insights, KPIs, and testing to evaluate and optimize marketing performance. Experience collaborating with Sales or Business Development teams to support lead generation and commercial objectives. Strong written and verbal communication skills with the ability to develop clear, compelling marketing communications and presentations. Strong project and priority management skills with the ability to manage multiple campaigns and deadlines simultaneously. Highly organized, analytical, detail-oriented, and results-driven approach. Autonomous, proactive self-starter who can operate effectively within a fast-paced, collaborative environment. Strong proficiency with Microsoft Office tools, including PowerPoint, Excel, Word, and related productivity platforms. Non-Negotiables 4+ years of relevant marketing experience with meaningful exposure to B2B digital marketing, demand generation, brand marketing, or marketing automation. Hands-on experience executing digital marketing campaigns rather than solely coordinating external agencies or internal teams. Experience with marketing automation and/or CRM technology. Experience supporting lead generation, customer engagement, conversion, or other measurable B2B marketing objectives. Experience working with campaign performance data and KPIs to evaluate results and optimize marketing activity. Strong cross-functional collaboration skills with experience partnering with Sales, Business Development, Product, Creative, Digital, or comparable stakeholder groups. Strong written and verbal communication skills. Demonstrated ability to independently manage multiple campaigns, projects, priorities, and deadlines in a fast-paced environment. Comfortable working in a hybrid environment in Toronto. Nice to Have Hands-on experience with Microsoft Dynamics 365 (D365). Experience building automated email journeys, nurture programs, workflows, audience segmentation, and personalized B2B customer experiences. Experience with PPC, paid digital advertising, and campaign optimization. Experience with product marketing, go-to-market planning, or product launches. Experience developing annual or portfolio-level marketing plans. Experience supporting webinars, virtual events, or integrated event marketing programs. Experience conducting or implementing A/B testing to improve campaign performance. Experience marketing technology, SaaS, professional services, HR/talent solutions, assessments, research-driven products, or other complex B2B solutions. Marketing automation, CRM, digital marketing, or related platform certifications. Experience working within an integrated marketing team supporting multiple products, audiences, or business priorities. Our specialized recruiting professionals apply their expertise and utilize our proprietary AI to connect exceptional talent with outstanding career opportunities.

What you’ll do

Develop and execute integrated B2B marketing campaigns to drive brand awareness, demand generation, and revenue growth. Manage digital customer journeys and leverage marketing automation tools to optimize lead conversion and engagement.

Requirements

Requires a bachelor's degree and 4+ years of experience in B2B digital marketing and marketing automation. Must have hands-on experience executing campaigns and working with CRM platforms, preferably Microsoft Dynamics 365.

Listed skills

• CRM Management · Preferred
• Data analysis · Preferred
• Project management · Preferred
• Cross-Functional Collaboration · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• B2B Digital Marketing
• Demand Generation
• Marketing Automation
• Product Marketing
• Microsoft Dynamics 365
• CRM Management
• Email Marketing
• Customer Journey Mapping
• PPC
• A/B Testing
• Lead Generation
• Data Analysis
• Content Marketing
• Project Management
• Cross-functional Collaboration
• Audience Segmentation

Job areas

• Marketing
• Sales
• Software
• Science & Research
• Data & Analytics