Sales Development Representative

Job summary

The role focuses on prospecting target accounts and executing high-volume outbound campaigns via cold calling and email to book qualified meetings. It requires maintaining strict CRM discipline in Salesforce and coordinating discovery calls with Business Development Directors.

Job details

About Us: At Rodan Energy, our mission is Making Sustainable, Attainable. As a leading North American energy services company, we provide innovative energy solutions that help clients reduce energy costs and GHG emissions, support electrification, and enhance grid efficiency. With over 20 years of expertise, we’re trusted by North America’s largest energy users, power producers, and utilities. Why Join Rodan: * Thriving Industry: Join a rapidly growing sector at the forefront of innovation and sustainability, shaping the future of energy management. * Product Market Fit: With a 98% client retention rate and consistent YOY growth, Rodan has built a reputation for delivering trusted, long-term partnerships with industry leaders. * Top Talent & Strong Culture: Collaborate with high-performing, passionate individuals who are committed to excellence and sustainability. What Makes This Role Great: * You own a clear, measurable outcome. Success isn't vague — it comes down to one number: qualified meetings booked. That clarity means you always know exactly how you're winning. * This is a launchpad, not a landing spot. The SDR role is the defined entry point into Rodan's Business Development org, with a clear path to Business Development Director for high performers. * You're building real energy-market expertise from day one. Working North America's C&I accounts across PJM, MISO, IESO, and AESO gives you fluency in a sector where that knowledge is a genuine long-term career asset. Key Responsibilities: Prospecting & Territory Development * Research target accounts within assigned territories and verticals * Identify decision-makers using LinkedIn, ZoomInfo, Salesforce, and other prospecting tools * Build and maintain targeted prospect lists * Keep account information accurate and current in Salesforce Outbound Execution * Execute daily outbound prospecting at consistently high activity levels through: * Cold calling and voicemail campaigns * Personalized email outreach and structured follow-up sequences * LinkedIn engagement * Trade show, event, and marketing campaign follow-up * Referral outreach Opportunity Qualification * Conduct first-level qualification of every prospect to establish: * Facility type, energy profile, and operational characteristics * Utility / ISO market * Decision-making process and stakeholders * Interest level, timing, and fit with Rodan Energy solutions Meeting Generation * Coordinate calendars with the assigned BDD to schedule discovery calls, virtual meetings, facility visits, and executive introductions. Every meeting is handed off with complete background information and qualification notes so the BDD enters prepared. CRM Discipline * Maintain complete Salesforce hygiene, documenting all calls, emails, notes, activities, next steps, contact information, and opportunity status — updated daily, without exception. Team Partnership * Review weekly priorities with the assigned BDD * Build target account lists and support marketing campaigns * Follow up after trade shows and events * Identify expansion opportunities within existing account Required Skills and Qualifications: * 1–3 years in sales, SDR, inside sales, business development, or a customer-facing role * Outbound cold-calling experience preferred * CRM experience (Salesforce preferred); familiarity with sales engagement tools is a plus * Excellent verbal and written communication with a professional phone presence * Strong organization, time management, and attention to detail * Persistence, coachability, and the ability to manage multiple priorities * Comfort working toward — and being measured against — clear goals * Location: Hybrid - Mississauga HQ (3 days per week expected) Preferred Background * Selling energy solutions, industrial products, B2B technology, SaaS, manufacturing, or engineering services * Working with commercial & industrial customers, manufacturers, utilities, or energy markets Rodan Compensation & Benefits Include: * Profit sharing Plan * Comprehensive health benefits package * Group RRSP with employer matching * $50,000- $55,000 per year Apply Now: If you’re a strategic leader passionate about innovation and driving growth in a rapidly evolving industry, we want to hear from you! Hiring Process Rodan Energy's hiring process is designed to identify candidates who are the right fit — technically, culturally, and professionally. As part of our process, candidates should be aware of the following: * Background Check: As part of our hiring process, the successful candidate will be required to complete a background check, which may include a criminal record check, credential verification, and a driver's abstract (if applicable). Professional references will also be collected as part of the process. * Assignment: Shortlisted candidates may be asked to complete a practical assignment. This is an opportunity to demonstrate your strategic thinking, creativity, and approach to real-world challenges relevant to the role. We respect your time and will provide clear instructions and reasonable timelines for any assignments requested. Referral Bonus: Do you know someone who would be a great fit for our team? We are offering a CAD $2,500 referral bonus for successful referrals that lead to a hire for this role, effective until further notice. Please connect with Andrew Martinez at [email protected] [[email protected]]. Artificial Intelligence Disclosure Rodan Energy may use artificial intelligence tools to support the screening, assessment, or selection of applicants during the recruitment process.

What you’ll do

The role focuses on prospecting target accounts and executing high-volume outbound campaigns via cold calling and email to book qualified meetings. It requires maintaining strict CRM discipline in Salesforce and coordinating discovery calls with Business Development Directors.

Requirements

Candidates need 1-3 years of experience in sales or business development, with a preference for outbound cold-calling and CRM experience. Strong communication skills and the ability to work remotely in the Eastern time zone are required.

Benefits

• Profit sharing Plan • Comprehensive health benefits package • Group RRSP with employer matching

Listed skills

• Outbound · Preferred
• Energy · Preferred
• Sales · Preferred
• Process · Preferred
• Development · Preferred
• Time · Preferred
• Cold Calling · Preferred
• discipline · Preferred
• Salesforce · Preferred
• Business development · Preferred
• email · Preferred
• CRM · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• Cold Calling
• Prospecting
• Salesforce
• Lead Qualification
• Outbound Sales
• Time Management
• Written Communication
• Verbal Communication
• Territory Development
• LinkedIn Engagement
• CRM Hygiene
• Meeting Generation

Job areas

• Sales
• Energy
• Environmental & Sustainability
• Consulting
• Management & Leadership