Demand Generation Marketing Manager

Job summary

Develop and manage multi-channel demand generation campaigns from strategy and execution through sales-qualified opportunity creation and handoff. Use data, automation, and AI-enabled tools to optimize funnel conversion, lead quality, attribution, and pipeline outcomes while collaborating with Product Marketing, Sales, and Marketing Operations.

Job details

Job Description AI-Enabled Demand Gen Strategy & Pipeline Growth Sage is seeking a Demand Generation Marketing Manager (IC) to help shape and optimize the net-new prospect demand strategy for Sage Intacct, our B2B SaaS AI-powered Financial Management solution across two key verticals in the U.S market. As an individual contributor and reporting into a Senior Manager, you will own demand strategies and plays that improve full-funnel performance from demand generation, lead acquisition through sales-qualified opportunity creation. Using data, automation, and AI-enabled capabilities, you will align the right stakeholders, collaborate with the Campaigns Hub and Digital Hub teams, monitor performance, and identify opportunities to improve funnel conversion, lead quality, and pipeline impact. This role also closely collaborates with Product Marketing, Sales, and Marketing Ops to align strategy, optimize lead flow, and continuously improve performance through a system-driven, data-led approach. This is a rare opportunity for a data-led B2B SaaS marketer who wants to be a part of a more modern growth/demand gen marketing model. Our marketing teams are in the early exploratory stages of developing an AI-enabled way of working where marketers set strategic direction, use AI agents and automation to scale tactical work, while overseeing strategic data-driven decisions and performance optimization. The ideal candidate has a strong hands-on curiosity for AI or ideally experimented with building AI agents to automate workflows. You have at least 4 year of experience owning B2B multi-channel (across email, webinars/events, paid media, organic, search, content syndication) demand gen plays - strategy, execution and optimization. You're a proactive, analytical marketer with strong communication skills, a collaborative mindset, and the ability to connect marketing activity to business impact. Location Requirement: Hybrid; 3 days per week from our Toronto office Minimum Qualifications: At least 4 years of experience in B2B SaaS demand generation or performance marketing Experience developing multi-channel demand gen strategies across channels such as email, webinars, events, paid media, organic, search, or content syndication. Proven ability to optimize full-funnel performance from lead acquisition through sales-qualified opportunity. Strong experience with CRM, marketing automation, and analytics tools (e.g., Salesforce, Power BI). Strong analytical mindset with focus on KPIs, attribution, and performance optimization. Strong understanding of the B2B SaaS acquisition funnel, including demand creation, lead quality, conversion, sales-qualified opportunities, pipeline influence, and sales handoff. Proactive approach to solving challenges and optimizing performance, with a focus on getting work done, moving shared priorities forward, and driving measurable results. High emotional intelligence and effective communication skills with a collaborative, cross-functional approach to working style Key Responsibilities Key Responsibilities: Develop and execute end-to-end multi-channel marketing strategies that drive pipeline and revenue outcomes. Optimize the full marketing funnel by identifying gaps and improving conversion through data, automation, and AI-driven insights. Partner with Product Marketing, Sales, and Marketing Operations on vertical strategies, messaging, and pipeline goals. Own multi-channel (email, webinar, event, paid, organic, etc.) campaign lifecycle from ideation through execution to opportunity creation and sales handoff. Leverage data and predictive insights to monitor performance, forecast outcomes, and drive continuous improvement. Support standardized processes using scalable systems, tools, and intelligent automation to improve speed and consistency. Use data, automation, and AI-enabled tools to improve how strategy and plays are planned, briefed, measured, and optimized. Maintain visibility into lead flow, attribution, and conversion performance to ensure marketing-to-sales alignment. Translate performance data into clear, actionable insights for stakeholders and leadership. Benefits? We have plenty... 100% paid premiums for health, dental, and vision coverage RRSP contribution match (100% up to 4%) 35 days paid time off (11 holidays, 16 vacation days, 3 personal days, 5 sick days) Work Away, an opportunity to work & play for 10 weeks in a country of your choice (from a Sage-approved list) 18 weeks of paid parental leave for birth, adoption, or surrogacy offered 1 year after your start date 5 days paid yearly to volunteer (through Sage Foundation) $5,250 tuition reimbursement per calendar year starting 6 months after your hire date Sage Wellness Rewards Program (annual fitness reimbursement) Library of on-demand career development options and ongoing training offerings Compensation offered will be determined by factors such as location, level, job-related knowledge, education, and experience. Certain provinces in Canada require job postings to include a reasonable estimate of the salary range applicable to the role. For this role, in those locations, the target base salary range for new hires is C$115,000 to C$123,000. In addition to base salary, employees will participate in a bonus plan (15%) based on company and individual performance. Our talent acquisition team will provide specific opportunities on our bonus or incentive programs. The range listed is just one component of the Sage total compensation package.

What you’ll do

Develop and manage multi-channel demand generation campaigns from strategy and execution through sales-qualified opportunity creation and handoff. Use data, automation, and AI-enabled tools to optimize funnel conversion, lead quality, attribution, and pipeline outcomes while collaborating with Product Marketing, Sales, and Marketing Operations.

Requirements

Requires at least four years of B2B SaaS demand generation or performance marketing experience, including developing and optimizing multi-channel campaigns across the acquisition funnel. Candidates should have experience with CRM, marketing automation, and analytics tools such as Salesforce and Power BI, along with strong analytical, communication, and cross-functional collaboration skills.

Benefits

• Health Insurance • Dental Insurance • Vision Insurance • RRSP Contribution Match • Paid Time Off • Work Away Program • Paid Parental Leave • Paid Volunteer Time • Tuition Reimbursement • Fitness Reimbursement • Career Development • Bonus Plan

Listed skills

• Power BI · Preferred
• Data analysis · Preferred
• Campaign Management · Preferred
• Salesforce · Preferred
• Forecasting · Preferred
• Cross-Functional Collaboration · Preferred
• CRM · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• B2B SaaS Demand Generation
• Multi-Channel Marketing
• Full-Funnel Optimization
• Pipeline Generation
• Campaign Management
• Marketing Automation
• Artificial Intelligence
• Data Analysis
• Performance Marketing
• CRM
• Salesforce
• Power BI
• Marketing Attribution
• Lead Acquisition
• Cross-Functional Collaboration
• Forecasting

Job areas

• Marketing
• Sales
• Data & Analytics
• Software