Senior Analyst, Pipeline Programs

Job summary

The Senior Analyst will design and execute multi-channel pipeline programs to drive business objectives and align marketing efforts with sales priorities. They will manage the end-to-end program cycle, analyze funnel performance data, and optimize lead handoff processes to improve conversion rates.

Job details

To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts. Job Category Marketing & Communications Job Details About Salesforce Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all. Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce. The Experience You'll join Global Growth Systems' Pipeline Programs team as the connective tissue between leadership-aligned pipeline priorities and the sellers who act on them, building the programs that execute against business objectives and packaging the output so reps know exactly who to contact and what to say. You'll operate across both owned hotspot programs and influenced work with Cloud Field Marketing and OU Marketing, with equal weight given to direct execution and strategic influence. This is a hybrid role with three days in office each week. What You'll Actually Be Doing You are the team's lead funnel expert. You understand where leads stall by OU and segment, you know the scoring and routing logic, and you use that intelligence to design always on programs. Execute the quarterly hotspot program cycle end-to-end, taking a program brief and building the multi-channel play that delivers against leadership-aligned objectives (Run Rate PG, Create & Close, MSP, New Logo PG, and NNAOV) Partner with Cloud Field Marketing and OU Marketing to align on signals, timing, messaging, and audience coverage Launch on time, optimize mid-flight based on engagement and conversion signals, and build repeatable playbooks that scale across OUs and future quarters Track program performance and report on pipeline contribution with clear attribution to business outcomes, including NNAOV in partnership with the Global Growth Systems team Use funnel performance data to inform program design, ensuring execution targets the right accounts at the right stage Identify coverage gaps across the funnel and build always-on programs to fill them, including low-score lead nurture and contact engagement programs Partner with Marketing Ops and BDR leadership on scoring, routing, and lead quality improvements Own the marketing-to-sales handoff for every program: build target account lists, develop ProspectingIQ guides, and deliver contact intelligence that gives BDRs and AEs a clear starting point Understand the event lead scoring model to ensure leads captured at events are scored, routed, and handed off with the context sellers need to follow through Partner with BDR Dev Ops to align program outputs to their existing tooling and infrastructure Measure handoff effectiveness through response rate, time-to-contact, and lead-to-opportunity conversion, and close the loop with Sales Development and Field Sales on what's working You're Our Person If... You have 5+ years of experience in demand generation, campaign management, or field marketing in a B2B tech environment You can take a brief from strategy to launch across multiple channels and stakeholders You're comfortable working in lead funnel data and can read a conversion report to make decisions, not just report on outcomes You've worked closely with Sales Development or BDR teams and understand how sellers think and what makes a handoff useful You're a strong cross-functional collaborator who can manage competing priorities and keep multiple workstreams moving You're a clear communicator who can translate campaign logic into simple, seller-ready messaging Even Better If... You have familiarity with tools like Marketing Cloud, Salesforce, or similar marketing automation and contact intelligence platforms Unleash Your Potential When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future — but to redefine what’s possible — for yourself, for AI, and the world. Accommodations If you need a reasonable accommodation during the application or the recruiting process, please submit a request via this Accommodations Request Form. Please note that Salesforce uses artificial intelligence (AI) tools to help our recruiters assess and evaluate candidates’ resumes and qualifications throughout the recruiting process. Humans will always make any candidate selection and hiring decisions. Please see our Candidate Privacy Statement for more information about how we use your personal data and your rights, including with regard to use of AI tools and opt out options. Posting Statement Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education. At Salesforce, we believe in equitable compensation practices that reflect the dynamic nature of labor markets across various regions. For British Columbia-based roles, the base salary hiring range for this position is CAD 88,400 to CAD 121,600. For Ontario-based roles, the base salary hiring range for this position is CAD 88,400 to CAD 121,600 annually. The range represents base salary only, and does not include company bonus, incentive for sales roles, equity or benefits, as applicable. This posting is to fill a vacancy on our team, unless otherwise noted.

What you’ll do

The Senior Analyst will design and execute multi-channel pipeline programs to drive business objectives and align marketing efforts with sales priorities. They will manage the end-to-end program cycle, analyze funnel performance data, and optimize lead handoff processes to improve conversion rates.

Requirements

Candidates must have 5+ years of experience in demand generation, campaign management, or field marketing within a B2B tech environment. Strong analytical skills, experience working with BDR/Sales teams, and the ability to manage cross-functional stakeholders are required.

Benefits

• Health insurance • Retirement benefits • Professional development • Work-life balance resources

Listed skills

• Data analysis · Preferred
• Communication · Preferred
• Campaign Management · Preferred
• Project management · Preferred
• Cross-Functional Collaboration · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• Demand generation
• Campaign management
• Field marketing
• B2B marketing
• Lead funnel analysis
• Data analysis
• Sales development
• Cross-functional collaboration
• Marketing automation
• Lead scoring
• Lead routing
• Strategic planning
• Communication
• Project management
• Pipeline management
• Influencing Skills
• Customer Success Management
• Program Design
• Influencing Without Authority
• Business Objectives
• Campaign Management
• Follow Through
• Quality Improvement
• AI Agents
• Artificial Intelligence
• Business To Business
• Customer Relationship Management
• Demand Generation
• Field Marketing
• Sales
• Packaging And Labeling
• Leadership
• Marketing
• Innovation
• Lead Generation
• Marketing Automation
• Response Rate
• Sales Development
• Salesforce
• Team Leadership
• Tooling
• Advanced Encryption Standard (AES)

Job areas

• Marketing
• Sales
• Technology
• Data & Analytics
• Software
• Pipeline Manager
• Field Marketing Specialist
• Advertising and Marketing Professionals
• Market Research Analysts and Marketing Specialists