Ecommerce Manager

Job summary

The Manager, Ecommerce is responsible for driving revenue growth and customer acquisition for Shiseido Canada's direct-to-consumer business. This includes executing the ecommerce roadmap, optimizing the digital customer journey, and leading a team of specialists.

Job details

Job Title: Manager, Ecommerce Department: Digital Shared Services Direct Reports: Ecommerce Specialist, Online Merchandising Specialist Company Overview Shiseido was founded in 1872 as Japan’s first Western-style pharmacy in the upscale Ginza district of Tokyo and is one of the oldest cosmetic companies in the world. With over 150 years of dedicated service, superior products and unparalleled technology, Shiseido’s mission is to identify new, richer sources of value and use them to create beauty in the lives and cultures of those it serves. At Shiseido, we hold a traditional Japanese value of “Omotenashi”, the spirit of welcoming and care that cannot be translated in words. Through this spirit, we practice thoughtfulness, dedication to the needs of others and meticulous attention to every aspect of our products and service. Job Purpose The Manager, Ecommerce is responsible for supporting the growth and performance of Shiseido Canada's direct-to-consumer ecommerce business across its portfolio of prestige beauty brands. This role manages the execution of the ecommerce strategy and roadmap, driving revenue growth, customer acquisition and retention, conversion optimization, and digital customer experience excellence. Partnering closely with cross-functional teams and agency partners, the Manager identifies growth opportunities, supports key initiatives, and delivers measurable business results through a customer-centric, data-driven approach. Duties and Responsibilities: Ecommerce Strategy & Operations Execute the ecommerce roadmap, managing eCommerce operations and sales performance, delivering revenue, conversion, and retention targets across Shiseido Canada's DTC business. Manage the planning and execution of product launches, promotional campaigns, merchandising strategies, and customer lifecycle initiatives to drive sustainable growth. Maintain ecommerce operations, site performance, and customer experience, ensuring operational excellence and brand consistency. Partner with cross-functional teams, global stakeholders, and external vendors to implement platform enhancements and optimization initiatives. Utilize data, consumer insights, and industry trends to drive innovation, identify growth opportunities, and inform business strategies. Customer Experience & Conversion Optimization Monitor end-to-end consumer journey to identify buying barriers and improve on-site engagement and checkout completion. Utilize customer feedback, behavior analytics, reviews, and performance metrics to enhance user experience. Support digital optimization programs, including A/B testing, landing page updates, search optimization, and personalization features. Collaborate with Digital Marketing, Brand, and Customer Service teams to maximize the effectiveness of traffic-driving and retention initiatives and address escalated customer service cases. Analytics, Forecasting & Reporting Monitor and report on ecommerce performance, analyzing key KPIs, customer insights, and market trends to support business objectives. Support sales forecasting and performance reporting by translating data into actionable insights, recommendations and clear data summaries for presentation to senior leadership. Coordinate cross-functional stakeholders to ensure alignment and successful execution of ecommerce initiatives. Manage day-to-day relationships with external agencies and technology partners to support project delivery and performance goals. Team Leadership & Development Supervise the ecommerce team by managing daily priorities, assigning resources, and supporting professional growth. Coach team members to foster a collaborative culture focused on personal accountability and continuous improvement Qualifications Minimum 6 years’ experience in an e-commerce role Hands-on experience with Salesforce Commerce Cloud Strong proficiency and understanding of Google Analytics Experience with SEO, AEO/GEO, CRM, email marketing, digital media, personalization, and customer retention strategies. Strong understanding of ecommerce technology ecosystems, agile processes, and project prioritization methodologies. Experience managing digital agencies, technology vendors, and cross-functional initiatives. 2-3+ years of people leadership or team management experience. Demonstrated experience owning ecommerce business performance and delivering revenue growth University Degree or College Diploma preferred French or Mandarin bilingualism an asset Trust 8 Competencies Below is a list of Trust 8 Competencies designed to help employees at Shiseido Americas succeed as the company continues to evolve and innovate. 1. Think Big: Adapt a big-picture perspective. Deliver new values through creativity. 2. Take Risks: Embrace Risk, Practice “Trial and Error and Trial”. 3. Hands On: Consider Front-line realities when making decisions. Take the lead from end to end. 4. Collaborate: Leverage the diverse capabilities of colleagues. 5. Be Open: Create an environment that encourages everyone to speak up. 6. Act with Integrity: Be sincere and humble at all times. 7. Be Accountable: Commit to the goal. Take accountability for the execution. 8. Applaud Success: Create a culture that celebrates success. We value the diversity of the people we hire and serve. Shiseido Canada is an equal opportunity employer. If you require accommodation during the recruitment process, please advise, so that suitable accommodation can be arranged. We can be reached at hr@shiseidoca.com. We thank all applicants for their interest, however, only candidates selected for an interview will be contacted.

What you’ll do

The Manager, Ecommerce is responsible for driving revenue growth and customer acquisition for Shiseido Canada's direct-to-consumer business. This includes executing the ecommerce roadmap, optimizing the digital customer journey, and leading a team of specialists.

Requirements

Candidates need at least 6 years of ecommerce experience, including 2-3 years of people leadership and hands-on proficiency with Salesforce Commerce Cloud and Google Analytics. A university degree or college diploma is preferred, and bilingualism in French or Mandarin is an asset.

Listed skills

• Data analysis · Preferred
• CRM · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• Ecommerce Strategy
• Salesforce Commerce Cloud
• Google Analytics
• SEO
• CRM
• Email Marketing
• Digital Media
• Customer Retention
• A/B Testing
• Conversion Rate Optimization
• People Management
• Sales Forecasting
• Project Prioritization
• Vendor Management
• Digital Customer Experience
• Data Analysis

Job areas

• Marketing
• Management & Leadership
• Retail
• Data & Analytics
• Sales