Senior Growth Partner

Company Description Shoelace is a digital advertising agency recognized by Shopify for its expertise in scaling direct-to-consumer (DTC) and eCommerce brands. The team specializes in paid social, paid search, and email marketing to drive measurable growth and customer acquisition. Shoelace partners closely with brands to build data-driven strategies that maximize return on ad spend and overall marketing performance. The company values experimentation, collaboration, and continuous optimization to help clients reach their next stage of growth. The Role We are looking for a Senior Growth Strategist to build and run omni channel growth strategies for a portfolio of high revenue DTC brands. The role blends financial acumen, paid media expertise across Meta and Google, creative strategy, and offer development. You will directly manage brands ranging from eight to nine figures in revenue. You will build financial models, set aMER targets, sharpen creative pipelines and offers, and scale paid media with precision. Just as important, you will act as a strategic partner and advisor to clients, guiding senior leaders with clear insight, building strong relationships, and bringing the emotional intelligence needed to navigate both hard moments and real growth opportunities. ResponsibilitiesStrategic Planning and Forecasting Develop financial forecasts and growth models grounded in unit economics, contribution margins, and CAC and LTV dynamics. Analyze aMER and spend efficiency for new customer acquisition, and model LTV and repeat purchase rates to project returning customer revenue. Evaluate cost centers, including ad spend, the unit economics of delivery, and operational expenses, to find opportunities for stronger profitability and scalable growth. Set aMER targets aligned with client profitability goals, factoring in expected LTV and cost structures to drive sustainable growth. Paid Media (Meta and Google) Lead strategy across Meta and Google, putting each platform's machine learning to work by focusing on the inputs that actually move performance: creative, offers, messaging, and clean campaign structure. Manage and scale high spend campaigns with budgets in excess of $50k per month, with precision and confidence. Build efficient campaign structures that translate in platform goals into blended aMER objectives. Set tailored targets across offers and SKUs with different margin profiles so the work stays aligned with overall client profitability. Creative Strategy Drive high volume creative testing to surface winning concepts and the performance drivers behind them. Deliver biweekly creative analysis to clients, reviewing account performance and explaining why specific ads, concepts, or formats are working. Translate insight into clear creative direction for UGC creators, static production, and client generated content. Develop and pitch new creative concepts and angles to test, with the goal of opening new audiences and driving incremental results beyond what has been proven to date. Offer Development and Profitability Strategy Analyze product COGS and total cost of delivery to find margin opportunities, and design offers that maximize profitability while keeping acquisition and fulfillment costs in check. Read cart composition patterns, from predictable baskets to high variation ones, and structure offers accordingly, from prescriptive bundles to threshold based incentives. Spot customer purchasing behaviors such as common product pairings, and build offers that amplify them to lift AOV and overall revenue. Balance short term contribution margin against long term LTV, tailoring offers to businesses that rely on upfront profitability and to those built on subscriptions or repeat purchases. Test and iterate on discount levels, free gifts, and commitment based offers to improve conversion, AOV, and scalability. Client Partnership Act as the primary strategic advisor for high value client accounts. Lead client strategy sessions and present growth opportunities directly to senior executives. Educate clients on the key levers of profitable growth. Deliver creative and offer strategies that align with client business goals and drive sustainable performance. Bring high emotional intelligence, social awareness, and strong communication, building trust, managing sensitive conversations, and guiding clients through both challenges and growth. RequirementsExperience Agency experience is required. You have managed a roster of DTC brands at once inside an agency environment. 4+ years of hands on experience managing and scaling paid media for ecommerce, equally at home in Meta Ads Manager and Google Ads. Proven track record scaling DTC brands and improving key growth metrics (CAC, LTV, contribution margin). Experience building financial models and forecasts grounded in ecommerce unit economics. Hands on experience in creative strategy and offer development, turning performance insight into concepts, angles, and structured offers that drive profitable growth. Technical Skills Expert proficiency across both Meta Ads Manager and Google Ads, including advanced campaign structures and optimization. Strong analytical ability with Excel and Google Sheets for financial modeling and forecasting. Familiarity with landing page builders. Knowledge of attribution tools and analytics platforms. Understanding of A/B testing design, statistical significance, and experimental frameworks. Strategic and Interpersonal Abilities Strong financial acumen with the ability to read P&L statements and calculate unit economics. Experience developing growth strategies aligned with business and profitability goals. Ability to distill complex data into clear, actionable insight for both internal teams and clients. High emotional intelligence, social awareness, and exceptional communication skill, able to build trust, manage sensitive conversations, and serve as a genuine strategic partner. Bonus Organic social experience. Comfort shaping content strategy and briefing organic creative is a real plus. Compensation As a Growth Partner, your compensation is a direct, uncapped share of the client revenue you manage. Your income scales with your portfolio, so every brand you grow and retain compounds what you earn.

The Senior Growth Partner will build and run omni-channel growth strategies for high revenue DTC brands, managing financial models and scaling paid media campaigns. They will act as a strategic advisor to clients, guiding them through growth opportunities and challenges.

Candidates must have agency experience managing DTC brands and at least 4 years of hands-on experience with paid media for ecommerce. A proven track record in scaling brands and strong analytical skills are essential.

• Data analysisPreferred

Identified from the job description. Confirm important requirements above.

• Paid Media
• Financial Modeling
• Creative Strategy
• Offer Development
• Client Partnership
• Meta Ads Manager
• Google Ads
• Analytical Skills
• Communication Skills
• Emotional Intelligence
• Ecommerce
• Growth Strategies
• Data Analysis
• A/B Testing
• Social Media
• Customer Acquisition

• Marketing
• Sales
• Creative & Media

Minimum experience

5+ years

Posting language

English

Working hours

40 hours per week

Seniority

Mid-Senior level

Application method

Direct apply is available