Director, Brand and Communications

We are looking for a Director, Brand and Communications who will be responsible for building and protecting Silk & Snow’s brand equity across all touchpoints. This role will support the long-term brand vision, lead integrated communications strategy, and act as the internal champion for how the brand shows up in culture. Direct responsibilities will be to own and refine Silk & Snow’s holistic brand strategy, ensuring brand consistency, and aiding in the creative development of key brand-centered mass-marketing campaigns (influencer, organic social, PR, and experiential). The role ensures brand health (awareness, consideration, trust, reputation etc.) while ensuring innovation in Silk & Snow’s brand and storytelling opportunities. You’ll be developing and managing brand partnerships, affiliates, social presence, and communications (both internal and external) - while also working closely with our marketing team to develop brand-relevant full-funnel strategies across paid, owned, and earned channels. In this role you will: * Develop and own the 3-year, 1-year, and quarterly brand marketing strategies, aligned to organizational OKRs * Refine brand positioning, architecture, and messaging frameworks - and work closely with our internal art team to govern brand guidelines from a visual perspective * Lead brand health management including tracking and diagnostics * Own and actively manage our brand partnerships strategies, ensuring strategic selection of partnerships to facilitate growth * Manage influencer marketing initiatives to ensure creative innovation and performance * Work alongside our marketing team to develop integrated communications plans across paid, owned, and earned channels, in partnership with growth and media * Own our affiliate marketing strategies from a brand-first perspective, ensuring proper management of relationships and growth * Manage a team of two individuals, and aid in their professional development * Maintain a strong understanding of current trends that may affect the Silk & Snow brand and provide content recommendations as a result * Develop and execute earned media and PR strategies, including media relations, press moments, and crisis communications * Serve as a key brand spokesperson, aligning leadership, product, and growth teams around brand positioning * Lead experiential marketing activations that drive brand awareness and cultural awareness * Help build and scale marketing team over time, with a clear vision for org structure and hiring The Qualifications and Experience we like to see: * Bachelor’s Degree Marketing, Communications, Business or a relevant field, or experience demonstrated by progressive responsibilities * 6-10+ years of progressive experience in brand, communications, and campaign leadership, with a proven track record of delivering brand growth; DTC experience is a definite asset for this role * Must have excellent coaching/mentoring, organizational, time management (tight deadlines), presentation, negotiation, influencing, relationship-building, communication (verbal/written) skills * Strong creative leadership in briefing, evaluation, and production oversight * Expert vendor management across partnerships, affiliates, influencers, and agency partners * Fluency in audience research, segmentation and insight generation; familiarity with brand tracking and creative testing methodologies * Demonstrated experience owning and managing a brand marketing budget * Comfort with brand health tracking and translating data into strategic decision * Ability to cross-collaborate with multiple departments * A culture add to the strong, positive work culture of Silk & Snow * Bilingual (English/French) is an asset Why our team members enjoy working at Silk & Snow: * We prioritize diversity and inclusivity in our company culture * Growth opportunities with an emphasis on hiring from within * You will be exposed to a streamlined training process and receive guidance and support that will set you up for success during and after training * You can access our LifeSpeak learning platform with lots of free courses taught by experts to support your personal and professional development * We offer a competitive benefits package, which includes but is not limited to medical, dental, and vision. Additionally, we offer paid time off * Employee discount on all products and a free mattress and bedding set offered upon completion of the probationary period * Make a meaningful impact on our customers' sleep habits, contributing to their overall well-being * We foster a healthy work-life balance with our company's supportive environment * This is not just a job but a CAREER with potential opportunities for growth and advancement Additional information This is a current open position. The salary range for this position is $90,000.00- $110,000.00 annually. Actual salary for the role may vary depending on work location of the successful candidate and other factors including but not limited to, skills, education, experience, working conditions and the local labour market. Our recruitment process incorporates various screening technologies, which may include AI, to screen for employability or suitability. Human recruiters review all applications. Inclusion & Belonging We are committed to building a company culture of inclusion and diversity where differences are embraced and valued, this allows us to better understand and meet the needs of our customers and the communities we serve. We want to ensure every job applicant is treated fairly and with respect regarding race, national or ethnic origin, religion, age, gender, sexual orientation, or disability. Upon request, accommodations are available during all stages of the recruitment process. At Silk & Snow, we create products that turn your house into a home. We help bring affordable luxury to our customers every day by providing them with meticulously crafted and manufactured sleep products that elevate your personal sanctuaries and give you the rest you deserve. We make every decision by following three principles. We always use better materials, ensure that every product is thoughtfully manufactured, and above all, ensure transparency in everything we do. We’re proud of our products, and we want to give our customers the confidence to know that they are purchasing better products for their family, their home and the planet.

The Director will lead Silk & Snow's holistic brand strategy and integrated communications to build and protect brand equity. This includes managing brand partnerships, influencer initiatives, and PR while overseeing a small team to drive brand health and awareness.

Candidates should have 6-10+ years of experience in brand and campaign leadership, preferably within the DTC sector. A Bachelor's degree in Marketing, Communications, or Business is preferred, along with strong creative leadership and budget management skills.

• Medical Insurance • Dental Insurance • Vision Insurance • Paid Time Off • Employee Discount • Free Mattress And Bedding Set • Professional Development Courses • Internal Growth Opportunities

Identified from the job description. Confirm important requirements above.

• Brand Strategy
• Integrated Communications
• Public Relations
• Influencer Marketing
• Affiliate Marketing
• Budget Management
• Team Leadership
• Market Research
• Crisis Communications
• Experiential Marketing
• Brand Positioning
• Vendor Management

• Marketing
• Management & Leadership
• Creative & Media

Minimum education

Bachelor’s degree

Minimum experience

5+ years

Posting language

English

Working hours

40 hours per week