Digital Marketing & Design Specialist

Job summary

The specialist will lead graphic design and digital marketing initiatives while managing B2B campaigns and social media channels. They are also responsible for cross-functional collaboration and translating marketing metrics into actionable reports for executive leadership.

Job details

As a Digital Marketing & Design Specialist at GURUS, you’ll join a collaborative marketing team that drives our digital presence across multiple company brands. In this role, you’ll blend graphic design with hands-on marketing strategy, creating polished visual content, launching targeted B2B campaigns, and managing our social media channels. Working closely with the team, you’ll use your experience in design, web tools, and emerging technology to turn fresh ideas into practical campaigns that generate real lead growth and clear executive reporting. Key Responsibilities for the Digital Marketing & Design Specialist; Design & Prototyping: Lead graphic design and general digital marketing initiatives across multiple company portfolios, ensuring brand consistency using Adobe and Canva. Acquisition & Optimization: Spin up, maintain, and/or optimize inbound B2B campaigns (email, events, ads) to capture high-intent B2B website traffic/engagement and improve inbound lead quality. Social Media Management: Take full ownership of social media channels, tailoring unique, platform-specific content to the algorithms and audiences of each specific platform. Cross-Functional Collaboration: Work as an embedded member of the marketing team, moving quickly from idea to shipped solution across multiple brands. Executive Reporting: Translate marketing metrics into actionable insights, building clear reports for executive leadership What do we value in our Digital Marketing & Design Specialist? Experience & Expertise: 2–4 years of experience in digital marketing, with a focus on B2B strategies. Proven track record of creating and managing email campaigns, running digital marketing campaigns, and overseeing corporate social media accounts. Creative Foundation: Strong background in graphic design with a portfolio demonstrating proficiency in Adobe Creative Cloud and Canva. Technical & MarTech Stack: Hands-on experience with WordPress is required; familiarity with Drupal and HubSpot is a strong asset. Functional knowledge of SEO, Google Search Console/Webmaster Tools, and Google Analytics is highly preferred. Emerging Tech & Innovation: A strong interest or experience in using GenAI tools to scale growth experiments, produce content, and optimize marketing workflows. Project & Sister-Company Management: Exceptional organizational skills with an ability to juggle multiple campaigns across sister companies simultaneously. Language Requirements: Bilingualism is required, as 75% of our clients are located outside the province of Quebec. What are the perks of being a GURU? Join a dynamic team of fun and determined people, with a passion for business and technology. People centric culture Flexible schedule and hybrid work environment Your well-being first: benefits program (medical & dental insurance), and health flex plan (gym memberships, ergonomics equipment, therapeutic massages, etc). Work culture: training programs, certifications, and opportunities for advancement in the company. Weekly happy hour at the office Pub

What you’ll do

The specialist will lead graphic design and digital marketing initiatives while managing B2B campaigns and social media channels. They are also responsible for cross-functional collaboration and translating marketing metrics into actionable reports for executive leadership.

Requirements

Candidates must have 2–4 years of experience in digital marketing with a strong background in graphic design using Adobe and Canva. Proficiency in WordPress and familiarity with marketing tools like HubSpot and SEO are required, along with bilingualism.

Benefits

• Medical insurance
• Dental insurance
• Health flex plan
• Gym memberships
• Ergonomics equipment
• Therapeutic massages
• Training programs
• Certifications
• Flexible schedule

Listed skills

• WordPress · Preferred
• Canva · Preferred
• Graphic Design · Preferred
• Project management · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• Graphic design
• Digital marketing
• B2B strategy
• Adobe Creative Cloud
• Canva
• WordPress
• Social media management
• Email marketing
• SEO
• Google Analytics
• Google Search Console
• Data reporting
• Project management
• Generative AI
• Content creation
• Canva (Software)
• Cross-Functional Collaboration
• MarTech Solutions
• Functional Knowledge
• Generative Artificial Intelligence
• Workflow Management
• Organizational Skills
• Emerging Technologies
• Social Media Management
• Apache Flex
• Algorithms
• Business To Business
• Management
• Content Creation
• Corporate Social Responsibility
• Digital Marketing
• Web Development
• Drupal
• Ergonomics
• Search Engine Optimization
• Graphic Design
• Leadership
• Marketing
• Innovation
• Marketing Strategies
• Marketing Performance Measurement And Management
• Prototyping
• Social Media
• Web Tools
• Web Traffic
• HubSpot CRM
• Advertisement

Job areas

• Marketing
• Creative & Media
• Art & Design
• Technology
• Digital Marketing Designer
• Digital Marketing Specialist
• Advertising and Marketing Professionals
• Market Research Analysts and Marketing Specialists

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