National Sales Manager

National Sales Manager, Unitron Canada Location: CanadaTravel: Approximately 30% across Canada Unitron is seeking an experienced and results-oriented National Sales Manager to lead our Canadian field sales team and drive growth across the country. Reporting to the VP of Sales, this role is responsible for developing, coaching, and inspiring a high-performing sales organization while executing strategies that expand market share, strengthen customer relationships, and support our multi-brand, multi-channel approach. If you're a passionate sales leader who thrives on developing teams, building customer partnerships, and delivering results, we'd love to hear from you. What You'll Do Lead, coach, and develop a national sales team to achieve and exceed sales objectives across Canada. Partner with the VP of Sales and Phonak Regional Directors to execute Sonova's multi-brand, multi-channel growth strategy. Develop and implement territory and account strategies that drive new business, customer retention, and revenue growth. Recruit, onboard, train, and mentor sales professionals to build a high-performing, engaged team. Monitor sales performance, forecasting, and key metrics, using data to identify opportunities and optimize results. Build and maintain strong relationships with customers, key accounts, industry partners, and key opinion leaders. Collaborate cross-functionally to enhance product knowledge, sales effectiveness, and customer solutions. Drive CRM adoption and accountability, ensuring accurate customer engagement and pipeline management. Represent Unitron at national and regional meetings, conferences, and customer events. What You'll Bring Education Bachelor's degree required Degree in Business, Commerce, Audiology, or a related field preferred Experience 5+ years of B2B sales experience, ideally within hearing healthcare, medical devices, or a related industry Previous sales leadership and people management experience preferred Experience selling technical or clinical products is an asset Skills & Competencies Proven ability to lead, motivate, and develop successful sales teams Strong strategic planning, forecasting, and business analysis capabilities Excellent communication, presentation, negotiation, and relationship-building skills Customer-focused mindset with a passion for driving growth and delivering results Highly organized, self-motivated, and adaptable in a fast-paced environment Technical Skills Microsoft Office Suite (Word, Excel, PowerPoint) CRM experience required; Salesforce experience preferred Language English required Bilingual English/French is an asset A minimum of 200Mb/sec download and 10Mb/sec upload speed internet connectivity is required to support any remote/hybrid employee functionality at Sonova Don't meet all the criteria? If you’re willing to go all in and learn we'd love to hear from you! We are looking forward to receiving your application via our online job application platform. For this position only direct applications will be considered. Sonova does not recruit via app, telegram, carrier pigeon or any other format that does not include speaking with an actual human. If you are offered a job without speaking with someone please contact mailto:[email protected] What we offer: Exciting and challenging work environment Collaborative culture Opportunities for continuous self-improvement Opportunities for flexible hybrid model work environment A company that values diversity and inclusion Rich benefits plan including wellness benefit, paramedical (massage therapist, naturopath, etc.) and competitive compensation including variable component and employer match on pension contributions Mentorship program and career development plans This role's pay range is between: $115,000 - $130,000. This role is also eligible to earn commission and qualifies for a car allowance. Sonova Canada is now a certified Great Place to Work® May 2024- May 2025.

The National Sales Manager will lead, coach, and develop a national sales team to achieve and exceed sales objectives across Canada. They will partner with leadership to execute multi-brand growth strategies while managing territory performance and customer relationships.

Candidates must have a bachelor's degree and at least 5 years of B2B sales experience, preferably in medical devices or hearing healthcare. Strong leadership, strategic planning, and CRM proficiency are essential for this role.

• Wellness benefit • Paramedical services • Competitive compensation • Variable component • Employer match on pension contributions • Mentorship program • Career development plans • Flexible hybrid model

• Account ManagementPreferred
• Data analysisPreferred
• NegotiationPreferred
• CommunicationPreferred
• CoachingPreferred
• Business analysisPreferred
• Relationship BuildingPreferred
• SalesforcePreferred
• ForecastingPreferred
• CRMPreferred

Identified from the job description. Confirm important requirements above.

• Sales leadership
• Strategic planning
• Forecasting
• Business analysis
• Communication
• Presentation
• Negotiation
• Relationship building
• CRM
• Salesforce
• Coaching
• Team development
• Market share expansion
• Account management
• Data analysis
• Account Strategy
• Product Knowledge
• Hybrid Model
• Sales Leadership
• People Management
• Accountability
• Talent Recruitment
• Key Opinion Leader Development
• Bilingual (French/English)
• Medical Devices
• Self-Motivation
• Microsoft Excel
• Computing Platforms
• Audiology
• Business To Business
• Customer Relationship Management
• Business Analysis
• Management
• Strategic Planning
• Customer Service
• Customer Engagement
• Customer Retention
• English Language
• Sales
• Selling Techniques
• Sales Tax
• Leadership
• Growth Strategies
• Market Share
• Mentorship
• Microsoft Office
• Employee Onboarding
• Microsoft PowerPoint
• Presentations
• Relationship Building

• Sales
• Management & Leadership
• Healthcare
• National Sales Manager
• Sales Manager (General)
• Sales and Marketing Managers
• Sales Managers

Minimum education

Bachelor’s degree

Minimum experience

5+ years

Apply by

Oct 16, 2026

Posting language

English

Working hours

40 hours per week