Communications Strategist

Job summary

The Communications Strategist executes the organization's three-year communications plan and provides strategic support for priority projects. They are responsible for managing brand positioning, media relations, and internal/external communications while using data analytics to measure effectiveness.

Job details

Job Category: Professional Hospital Location: Newmarket ON Job Type: Temporary (Fixed Term), Full time Number of Positions: 1 Minimum - Maximum Hourly Rate: $50.53 - $60.07 Why Join Our Team? A people-first workplace environment that prioritizes belonging, wellness, and psychological safety. Hybrid, virtual, and in-person working environment (where applicable). Progressive health and dental benefit plans. HOOPP pension plan with employer and employee premium sharing. Enhanced wellness initiatives, including virtual fitness classes and on-site gym memberships. If you are ready to embrace this exciting challenge and contribute to the success of Southlake Health, we encourage you to apply and be part of our dedicated team, making a difference in the lives of our employees and the community we serve! Southlake Health is embarking on an exciting journey to transform into a Distributed Health Network over the next decade and with it strengthen its brand positioning to champion a pride for people, place, and performance among its core audiences. The Corporate Communications and Public Affairs team plays a vital role in this work, acting as trusted advisors, brand managers, and reputation protectors. Reporting to the Manager, Communications and Public Affairs, the Communications Strategist helps execute Southlake’s three-year communications plan, while providing communications support to priority projects throughout the organization. This role is a 12-month maternity leave contract. What You'll be doing Monitor external trends in communications in the healthcare field, specifically around issues that impact hospitals to align communication strategies with the strategic goals of the organization. Communications ownership for key priority projects at Southlake Manage all aspects of assigned communication projects, provide strategic advice to create and implement strategic plans to achieve results, and provide measured evaluation of the success of these plans using relevant data analytics. Accountable for positioning, promoting the Southlake brand, and supporting the organization’s priorities. Collaborate with department colleagues to implement integrated campaigns that include internal and external communications, social media, and community stakeholder engagement. Implement government relations and social media strategies to advance the organization’s priorities. Support stakeholder and government relations through research and tracking. Develop communication plans for strategic organization-wide initiatives, and for hospital department programs and key strategic initiatives Develop a variety of internal and external written content such as articles, media stories, collateral, web content, and social media content Use data analytics to support strategic communications advice and measure the effectiveness of communications strategies. What You'll bring: University degree, college diploma or certificate in Public Relations, Communications, Journalism or other related fields Minimum of 3 to 5 years’ experience working in corporate communications, public affairs or public relations Excellent interpersonal and customer service skills, including a demonstrated ability to work with diverse individuals and groups from frontline staff to members of the management and senior teams Demonstrates good judgement and discretion Proven ability to effectively manage time and work on several projects simultaneously Ability to research projects extensively Experience using data to support decision making and strategic communications advice Demonstrates excellence in communication, both written and verbal, with strong attention to detail Analysis / problem assessment Innovative and willing to learn Demonstrates leadership through critical-thinking to counsel senior management Healthcare, media relations and government relations experience are considered assets. Southlake Health is fully committed to a culture of belonging and an inclusive environment that encourages every team member to lead within their role, generate innovative ideas that reinforce our mission and goal to create a healthy workplace where our community can thrive. Regular and reliable attendance is an expected requirement of this position. We are committed to a selection process and work environment that is inclusive and barrier-free. Accommodation will be provided in accordance with the Ontario Human Rights Code. Applicants who may require accommodation during the selection process are encouraged to notify the Human Resources Department when contacted for an interview. The People, Culture and Experience team will work together with the hiring committee to arrange reasonable and appropriate accommodation for the selection process, which will enable you to be assessed fairly and equitably. Use of Artificial Intelligence (AI) We prioritize a people-first workplace culture which emphasizes equity and inclusion throughout our hiring process. To ensure fairness and transparency, all applications are reviewed and assessed by our dedicated team of recruiters and hiring managers, not by artificial intelligence (AI). We value the unique perspective each candidate brings to our organization. Health & Safety Workplace Responsibilities It is the responsibility of all Southlake Health employees to work safely and promote health and safety in the workplace. Employees must adhere to the duties of workers, as stipulated in Section 28 of the OH&S Act, as well as all Southlake OH&S policies and procedures. Must be able to perform all necessary bona fide duties for the position, as outlined in the position guide. Must review and be capable of performing duties as outlined in the Job Demands Analysis for the position as a condition of offer. Proven ability to attend work regularly as per the Attendance Support Policy. Commitment to Diversity and Inclusion Southlake Health is fully dedicated to employment equity, diversity, and inclusion in our recruitment practices. We welcome candidates who identify with equity-seeking groups, including women, racialized individuals, Indigenous Peoples, persons with disabilities, and those from the 2SLGBTQ+ community. Any information provided will be kept confidential and used appropriately in our recruitment process. Anti-Oppression/Anti-Racism at Southlake Health Southlake Health is committed to having a workforce that is reflective of the diversity of York Region and strongly encourages applications from all qualified individuals, and from those who can provide different perspectives and contribute to a further diversification of ideas. Only candidates selected for an interview will be contacted. Thank you for your submission. We appreciate your interest in joining Southlake Health!

What you’ll do

The Communications Strategist executes the organization's three-year communications plan and provides strategic support for priority projects. They are responsible for managing brand positioning, media relations, and internal/external communications while using data analytics to measure effectiveness.

Requirements

Candidates must possess a university degree, college diploma, or certificate in Public Relations, Communications, Journalism, or a related field. A minimum of 3 to 5 years of experience in corporate communications, public affairs, or public relations is required.

Benefits

• Health insurance • Dental insurance • Pension plan • Wellness initiatives • Fitness classes • Gym membership

Listed skills

• Customer service · Preferred
• written communication · Preferred
• interpersonal skills · Preferred
• Critical Thinking · Preferred
• Project management · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• Corporate communications
• Public affairs
• Public relations
• Strategic planning
• Data analytics
• Media relations
• Government relations
• Content development
• Stakeholder engagement
• Social media management
• Project management
• Critical thinking
• Interpersonal skills
• Customer service
• Written communication
• Verbal communication
• Social Media Strategy
• Employment Equity
• Health And Safety Standards
• Brand Positioning
• Media Relations
• Willingness To Learn
• Social Media Content
• Research
• Artificial Intelligence
• Data Analysis
• Management
• Strategic Planning
• Decision Making
• Customer Service
• Communication
• Communication Planning
• Communication Strategies
• Public Relations
• Corporate Communications
• Critical Thinking
• Lobbying
• Leadership
• Psychology
• Innovation
• Journalism
• Stakeholder Engagement
• Strategic Communication
• Time Management
• Public Affairs
• Prioritization
• Detail Oriented

Job areas

• Healthcare
• Marketing
• Creative & Media
• Management & Leadership
• Government & Public Sector
• Communications Strategist
• Public Affairs Manager
• Advertising and Public Relations Managers
• Public Relations Managers