Social Media Coordinator

Job summary

The Social Media Coordinator will manage daily content creation, publishing, and community engagement across multiple social platforms. They are responsible for analyzing performance data to optimize content strategy and ensure maximum engagement.

Job details

Why We’re More Than Trailers For 45 years, Southland Trailers has been building more than trailers — we’ve been building a company where people come first. Today, we’re one of Canada’s largest trailer manufacturers with 560+ team members and a simple operating philosophy: people first, processes second, products third. We believe in hard work, open communication, a positive attitude, continuous improvement, and leading with humility and respect. Using LEAN manufacturing and modern technology, we design and build high-quality trailers while constantly finding better ways to work. At Southland, you’ll find a collaborative, hands-on environment where ideas are welcomed, initiative is valued, and your work makes a real impact. If you’re driven, curious, and want to grow with a company that’s going places — you’ll fit right in. About the Role We're hiring a Social Media Coordinator to own day-to-day content creation and publishing for Southland's social channels — and to actually dig into why something works. You'll shoot it, edit it, post it, then read the numbers and decide what to make next. If you're the kind of person who can't help but check the analytics after you post, this role was built for you. This isn't a content-calendar-filling role. You'll have real ownership over what gets made, when it posts, and why — backed by the data to prove it's working. Key Responsibilities Shoot photo and video content on the manufacturing floor and at on-site company events (holiday events, community events, company gatherings). Publish and manage content across Facebook, Instagram, TikTok, YouTube (long-form and Shorts), LinkedIn, and X on a twice-daily posting cadence. Read the data. Track and interpret performance analytics across every platform — views, watch time, engagement rate, follower growth — and use it to decide what to make more of, what to cut, and how to make the next post outperform the last. Edit long-form and short-form video to maximize watch time and engagement, adjusting pacing, hooks, and format based on what the data shows is actually working on each platform. Learn and build a real understanding of Southland's customer journey — from initial awareness all the way through to purchase — for both our B2B dealership audience and our B2C end customers, and use it to shape what content gets made for each stage. Plan content in advance — shot lists, scripts, and scheduling — informed by performance data, not just what's due. Own and keep the content calendar current so the rest of the team always knows what's posting and when. Monitor social channels and handle day-to-day community management — comments, messages, and engagement. What We're Looking For Required: Experience creating and editing social media content — photography, videography, and both short-form and long-form video editing. A data-driven mindset — comfortable reading platform analytics across Meta, YouTube, TikTok, LinkedIn, and X, and turning that into real content decisions, not just a report of the numbers. Real understanding of what makes content perform on each platform — a YouTube long-form video, a TikTok, and a LinkedIn post aren't the same content reformatted three ways. Strong writing skills for captions and short-form copy. Highly organized and comfortable owning a daily publishing schedule without close supervision. What Success Looks Like in the First 90 Days Independently owns the daily posting cadence across all platforms. Has taken over day-to-day management of the content calendar. Why You’ll Love Working Here At Southland Trailers, we build big things — and we back the people who build them. • Strong Pay with regular performance reviews — because effort should be rewarded • Real Growth — training, development, and advancement opportunities that actually lead somewhere • Compressed Workweek — for better work life balance • A Culture That Has Fun — Social Club events like wing nights, hockey games, family events, BBQs, bowling, and more • Benefits That Matter — comprehensive coverage for you and your family • RRSP Matching — future you will thank you • Hot Food On Site — fresh breakfast, lunch, and snacks in our in-house cafeterias • Stable, Growing Company — 45+ years in business and still expanding • Certified Living Wage Employer and named one of HRDC’s Best Places to Work (2024 & 2025) How to Apply Think you’ve got what it takes? Send us your resume. We thank all applicants for their interest; however, only those selected for an interview will be contacted. By applying, you consent to Southland Trailers contacting you via the phone number and email address provided. Southland Trailers is an equal opportunity employer. We are committed to building an inclusive and accessible workplace. Accommodations are available throughout the recruitment process upon request.

What you’ll do

The Social Media Coordinator will manage daily content creation, publishing, and community engagement across multiple social platforms. They are responsible for analyzing performance data to optimize content strategy and ensure maximum engagement.

Requirements

Candidates must have proven experience in photography, videography, and video editing for various social media platforms. A data-driven mindset and the ability to interpret analytics to inform content decisions are essential.

Benefits

• Strong pay
• Training and development
• Compressed workweek
• Social club events
• Comprehensive health benefits
• RRSP matching
• On-site cafeteria

Listed skills

• Data analysis · Preferred
• Project management · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• Photography
• Videography
• Video editing
• Social media management
• Data analysis
• Content creation
• Copywriting
• Performance analytics
• Content strategy
• Community management
• Short-form video
• Long-form video
• Project management
• Data-driven decision making
• Curiosity
• Positivity
• TikTok
• Social Media Content
• Analytics
• Editing
• Business To Business
• Business-To-Consumer
• Management
• Communication
• Community Management
• Content Creation
• Content Management
• Continuous Improvement Process
• Training And Development
• Lean Manufacturing
• Performance Review
• Social Media
• Video Editing
• Writing
• Scheduling
• Performance Analytics

Job areas

• Creative & Media
• Marketing
• Manufacturing
• Data & Analytics
• Social Media Coordinator
• Social Media Strategist / Specialist
• Public Relations Professionals
• Market Research Analysts and Marketing Specialists

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