Campaign Marketing Manager

Job summary

Develop and deliver national campaigns and promotions, managing the campaign calendar, brand and creative assets, social channels, and agency relationships across paid, owned, and earned media. Measure campaign and brand performance, optimize spending and commercial impact, and coordinate cross-functional teams and local centres to ensure consistent execution and timely delivery.

Job details

Do you think creatively and thrive on turning bold ideas into measurable growth? Are you energized by fast-paced environments where cross-functional collaboration fuels real impact? We’re looking for a Campaign Marketing Manager to lead national campaigns and seasonal activations. You’ll own the campaign calendar, oversee brand and PR activity, and drive awareness, consideration, and commercial results. The Why... Join Splitsville as a Campaign Marketing Manager and in return you'll get: 3 weeks of vacation (increasing to 4 weeks after one year!) Discounts on food and $1 bowling Financial long service awards Medical and dental benefits RRSP matching plan Mental health support benefits The What... Here’s some of what you can expect as part of the role… Develop, manage and deliver the annual calendar of national campaigns and promotions, aligned with UK business plans and objectives Lead end-to-end delivery of integrated media campaigns across paid, owned and earned channels, ensuring all campaigns are delivered to deadline and well-communicated across the wider business and centre teams Own brand and creative management, ensuring all campaign assets are on-brand, consistent and impactful Manage Splitsville’s social channels, working with the UK content team, to drive brand engagement Manage relationships with Social and PR agencies, including briefing, performance management and budget control Oversee brand tracking and performance measurement, translating insights into actionable recommendations Ensure campaigns are optimised for ROI, spend efficiency and commercial impact Prepare regular reports on campaign performance, brand health and marketing effectiveness for senior stakeholders Work closely with UK media, digital, e-commerce and social teams to ensure campaigns are fully integrated across channels Provide clear campaign toolkits and guidance to support local execution across centres Work closely with UK social and content team and local agencies/freelancers to drive brand awareness through social channels Work cross-functionally to ensure consistency in messaging, creative and execution across all business units Stay up to date with market trends, competitor activity and consumer insights to inform campaign strategy Support broader marketing projects and initiatives as required to meet company growth objectives Oversee workback schedules and lead cross-functional teams with required communication to maintain business timelines. Prepare up-to-date reports on departmental progress and direction. The Who… The be a successful Campaign Marketing Manager, you’ll have: Diploma or bachelor’s degree in marketing or communications 3+ years of experience in a marketing manager role with direct reports Proven experience developing marketing plans and campaigns - and facilitating their successful execution. The ideal candidate will have prior experience with a wide range of marketing functions, including social media, communications, graphic design, e-commerce websites, email marketing and digital marketing channels. Experience within Entertainment and Hospitality industries is an asset Proficiency in MS Office - Word, Excel, PowerPoint Experience with Google Analytics, Hootsuite and various CMS and email marketing platforms an asset Experience with graphic design, photography and video creation is an asset Bilingual (French & English) is an asset Excellent organizational, time and project management skills, with the ability to multi-task several projects simultaneously High-energy, self-starter with positive and engaging personality Outstanding attention to detail with excellent design sense and strong understanding of branding, communications, marketing principles and best practices. Work Environment/Travel Requirements: Hybrid office/entertainment centre environment Weekly visits to centres within the GTA; occasional overnight travel to non-local centres Splitsville Entertainment is Canada’s premier family entertainment centre! Our modern facilities combine state-of-the-art 10 pin bowling, high-quality casual dining, arcades, laser tag, and other entertainment options to make your visit a one-of-a-kind experience. At Splitsville we value diversity and inclusion, and we’re committed to creating a working environment that promotes equal opportunities. Individual differences and the contributions of all employees are recognised and valued and we believe that a diverse and inclusive workplace makes us a more relevant, more competitive, and more resilient company. To keep your job search safe and simple, we’d like to share a quick note about how we hire. All applications are submitted only through our official career site (www.careers.splitsvillebowl.ca). You may also see our job ads on Indeed and LinkedIn - those listings will always link back to our career site for the actual application process. We do not use application forms on any other websites or job application portals. This helps protect candidates from fraudulent job ads and fake application sites. If you ever come across a posting that asks you to apply elsewhere, please treat it with caution—it isn’t associated with us.

What you’ll do

Develop and deliver national campaigns and promotions, managing the campaign calendar, brand and creative assets, social channels, and agency relationships across paid, owned, and earned media. Measure campaign and brand performance, optimize spending and commercial impact, and coordinate cross-functional teams and local centres to ensure consistent execution and timely delivery.

Requirements

A diploma or bachelor’s degree in marketing or communications and at least three years of experience in a marketing manager role with direct reports are specified. Candidates should have experience planning and executing campaigns, strong organizational and project management skills, attention to detail, and knowledge of branding and marketing; entertainment or hospitality experience and proficiency with analytics, social, CMS, email, and creative tools are assets.

Benefits

• Three Weeks of Vacation
• Vacation Increase to Four Weeks After One Year
• Food Discounts
• $1 Bowling
• Financial Long-Service Awards
• Medical Benefits
• Dental Benefits
• RRSP Matching Plan
• Mental Health Support Benefits

Listed skills

• Graphic Design · Preferred
• Project management · Preferred
• Cross-Functional Collaboration · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• Campaign Planning
• Integrated Media Campaigns
• Brand Management
• Creative Management
• Social Media Management
• Public Relations
• Agency Relationship Management
• Budget Management
• Campaign Performance Measurement
• ROI Optimization
• Marketing Reporting
• Cross-Functional Collaboration
• Project Management
• Market and Consumer Insights
• Graphic Design
• Digital Marketing

Job areas

• Marketing
• Management & Leadership
• Creative & Media
• Hospitality
• Sports & Recreation

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