Insights Analyst

Job Description Insights Analyst General Summary The Insights Analyst is a key member within the DBI Analytics Center of Excellence and is responsible for gathering, analyzing, and interpreting qualitative and quantitative data into strategic intelligence that informs product, merchandising, marketing, and customer strategies across DBI. Acting as a trusted advisor to cross-functional teams - including Buying, Planning, Design, Digital, Stores, Marketing, and Analytics - this individual provides actionable insights, garnered from researched, syndicated data, and first-party customer data from DSW’s VIP program, that help shape growth strategies and optimize business performance. The Analyst will synthesize a range of market and/or customer data to deliver compelling narratives, influence senior leadership, and support enterprise-level initiatives. This role is foundational within the Analytics team, focused on executing research, supporting strategic initiatives, and developing storytelling with data and stakeholder engagement. Analysts are expected to work independently on assigned projects while collaborating closely with senior team members to build analytical capabilities, business context, and contribute to a culture of insight-driven decision-making. Success in this role requires a balance of analytical rigor, business acumen, and the ability to clearly communicate trends, opportunities, and recommendations across a range of audiences. Essential Duties and Responsibilities: Serve as a strategic partner to Merchandising, Marketing, MP&A, Design, Ecommerce, Stores and executive teams, delivering insights that inform product, brand, marketing, marketing, marketing, experience, and customer strategies. Conducts routine and ad hoc research, including consumer surveys and focus groups, market and competitor trends (from multiple sources including Circana POS and Consumer panel data, and competitive financials), and internal customer reactions (via reviews and surveys), to identify market and customer trends, whitespace opportunities, and business risks. Deliver executive level insights through recurring and ad hoc reports, such as monthly/quarterly market recaps, earnings call support, vendor presentations, and consumer equity/purchase funnel studies. Using data visualization tools to create presentations with actionable insights to key stakeholders, including the CEO, CFO, and Brand Presidents. Act as a subject matter expert on market and consumer data sources, training partners to interpret insights and promoting self-service where applicable. Support enterprise strategic priorities – Customer First, Product Obsessed, and Transformation Focused – through focused analysis and cross functional collaboration. Required Skills: Proven ability to translate complex data into clear, actionable insights that drive strategic decision-making. Strong command of retail analytics, market intelligence and consumer research methodologies, with experience interpreting syndicated data and customer behavior trends. Strong storytelling and presentation skills, with the ability to engage executive stakeholders and cross-functional partners. Proficiency with data visualization and reporting tools (e.g., Strategy or equivalent), Excel, PowerPoint, and collaboration platforms. Strong organizational skills with a demonstrated ability to manage multiple priorities, working both independently and as part of a team, with the ability to meet deadlines in a fast-paced, dynamic environment. Effective communicator who can serve as a liaison between business teams and analytics partners. Naturally curious, proactive, and comfortable navigating ambiguity while staying aligned with broader business objectives. Qualifications 2+ years’ experience with market research, business analytics, consumer research or related field, preferably with a retail, consumer goods, or e-commerce company. Intermediate skills within Microsoft Office, specifically Excel and PowerPoint. Bachelor’s Degree, in Business, Market Research, Statistics, Economics, or related field. Preferred Qualifications Experience in retail, or with retail clients, desired but not required. Previous experience with data platforms, such as Strategy, Tableau, or similar reporting solutions. Previous experience with customer experience (CX) platforms and capabilities. Project Management, or related experience. Pay: $74,000 - $82,000 per year. This posting is for an existing vacancy within Designer Brands Canada. JOIN OUR RETAIL TEAM AND STEP INTO A CAREER YOU’LL LOVE At Designer Brands Canada, we encourage you to be yourself and respect others for who they are. Our diversity makes us strong and creates an inclusive and welcoming environment where everyone’s self-expression is highly valued. We know that fostering diversity and inclusion brings out your full potential and creates an engaging environment for everyone. We believe that you, in all your uniqueness, belong at Designer Brands (Canada). We welcome all applicants. Accommodations are available upon request to individuals who self-identify as having a disability or special need. Please advise our Human Resources team if you require an accommodation at any time during the recruitment process. Use of Artificial Intelligence Some roles may use artificial intelligence–enabled tools to support aspects of the recruitment process, such as resume screening. Final hiring decisions are made by hiring managers. To view all open positions visit our Career Page at https://careers.designerbrandscanada.com/

The Insights Analyst will gather and interpret qualitative and quantitative data to inform strategic business decisions across merchandising, marketing, and customer strategies. They are responsible for delivering actionable insights through reports and presentations to senior leadership to support enterprise-level initiatives.

Candidates must have at least 2 years of experience in market research, business analytics, or a related field, preferably within retail or e-commerce. A bachelor's degree in business, statistics, economics, or a related field is required, along with proficiency in Microsoft Office tools.

• Data visualizationPreferred
• Data analysisPreferred
• Microsoft ExcelPreferred
• CommunicationPreferred
• Project managementPreferred

Identified from the job description. Confirm important requirements above.

• Retail analytics
• Market intelligence
• Consumer research
• Data visualization
• Storytelling
• Strategic planning
• Excel
• PowerPoint
• Data analysis
• Project management
• Stakeholder engagement
• Quantitative research
• Qualitative research
• Business acumen
• Communication
• Ad Hoc Reporting
• Influencing Skills
• Cross-Functional Collaboration
• Retail Analytics
• Quantitative Data Analysis
• Strategic Decision Making
• Influencing Without Authority
• Organizational Skills
• Reporting Solutions
• Brand Marketing
• Business Objectives
• Ability To Meet Deadlines
• Curiosity
• Strategic Prioritization
• Planning
• Microsoft Excel
• Research
• Analytics
• Business Acumen
• Business Analytics
• Consumer Behaviour
• Decision Making
• Customer Service
• Collaborative Software
• Marketing Research
• Customer Data Management
• Data Visualization
• E-Commerce Management
• Economics
• Focus Group
• Leadership
• Growth Strategies
• Marketing
• Market Intelligence
• Market Research

• Data & Analytics
• Retail
• Marketing
• Management & Leadership
• Consulting
• Insights Analyst
• Marketing Analyst (General)
• Advertising and Marketing Professionals
• Market Research Analysts and Marketing Specialists

Minimum education

Bachelor’s degree

Minimum experience

2+ years

Apply by

Jul 29, 2027

Posting language

English

Working hours

40 hours per week