Digital Production and Marketing Coordinator

Job summary

The coordinator supports the daily production, maintenance, and optimization of digital content across the firm's website, microsites, and email marketing campaigns. Responsibilities include managing content updates, ensuring brand consistency, performing quality checks, and maintaining SEO and accessibility standards.

Job details

Position Overview The Coordinator, Digital Production and Content Marketing supports the day-to-day production, maintenance, and optimization of digital content across the firm website, microsites, and email marketing campaigns. Key Accountabilities Digital Content Production Create, update and publish content across the firm’s website and microsites, including lawyer biographies, news items, publications, student and careers pages and other firm content. Build and format webpages using established templates, components and brand standards. Produce and deploy email communications, including client bulletins, invitations, thought leadership communications and other marketing campaigns. Maintain email templates, distribution lists and campaign schedules. Complete quality checks of webpages and email communications before publication, including content accuracy, formatting, links and brand consistency. Prepare and format digital assets for website, email and other digital content. Search Optimization Maintain website content elements that support SEO, AEO and GEO, including metadata, title tags, alt text, headings and internal links. Update and structure digital content to support search visibility and discoverability. Compile information on keyword rankings, organic traffic and content discoverability. Identify content requiring updates to maintain search accuracy and relevance. Content Quality and Maintenance Maintain formatting, structure and brand consistency across website and email content. Maintain accessibility and usability requirements across digital content. Complete routine reviews of website content and identify information requiring correction or updating. Maintain website page hierarchies, navigation elements and other established content structures. CMS and Email Platform Administration Maintain content and page configurations in Sitecore, including metadata, tagging and redirects. Maintain email templates, distribution lists and other established content within Concep. Log and track website, CMS and email platform issues through resolution. Maintain digital production documentation, content guidelines and production checklists. Attributes & Experience Qualifications Post-secondary degree in Marketing, Communications, Digital Media or a related field, or equivalent experience. 2–3 years of experience in digital content, website content management, email marketing or a related marketing role, preferably in a law firm or professional services environment. Experience working with content management and email marketing platforms; experience with Sitecore and Concep, or similar platforms, is an asset. Basic understanding of SEO, web analytics and website content, including experience using tools such as Google Analytics or Google Search Console. Basic knowledge of HTML, website accessibility and UX or content design principles. Strong working knowledge of Microsoft Office, including Word and Excel. Familiarity with CASL and other requirements related to electronic communications is an asset. Experience with structured data, schema markup or optimizing content for AI-driven search is an asset. Experience coordinating projects and managing content or production workflows is an asset. Core Competancies Strong client service orientation combined with the ability to manage multiple client needs at the same time. Excellent communication skills (verbal and written) with the ability to interact with individuals at all levels within the organization with tact and diplomacy. Strong interpersonal skills with the ability to work well both independently and collaboratively within a team environment. Excellent organizational and time management skills, with the ability to effectively prioritize and meet deadlines with minimal supervision. Ability to be resourceful and independently identify and source missing information. Strong attention to detail and problem-solving skills. Sound judgment including the ability to deal with confidential information with utmost discretion. Determined with a can-do, hands-on approach; driven by delivery and end results. Flexibility to work overtime when required. Additional information HybridThis position is part of our hybrid work model with 3 days in the office per week. As part of our onboarding, new hires are required to be in the office more often for the first few months of employment to ensure they receive the requisite cross training. This job posting is for an existing vacancy. Salary will be determined based on the candidate’s skills, experience, and qualifications. We are committed to leveraging innovative tools to enhance our recruitment process. As part of this, we use AI-powered tools to assist in the initial stages of candidate shortlisting and screening. These tools help us evaluate applications more efficiently and consistently by focusing on qualifications, experience, and skills relevant to our roles. Although we use this technology, all applications are reviewed, and decisions made by our Human Resources team to ensure fairness and alignment with our firm policies. If you have any questions or concerns about this process, feel reach out to us at firmadminrecruiting@torys.com. At Torys, we are committed to diversity in the recruitment, retention and advancement of our people. We believe that diversity of backgrounds, experience and perspectives enhances the quality of our work and enriches our lives. We are committed to fostering an inclusive and accessible work environment. Accommodations are available for applicants with disabilities. If you require immediate accommodation at any time during the recruitment process, please contact Jenny Tavares, Director, Human Resources at jtavares@torys.com. All offers of employment are subject to background checks. This process includes criminal record checks, social media checks, and employment and educational background checks. Posted Min Pay Rate CAD $61,000.00/Yr. Posted Max Pay Rate CAD $71,000.00/Yr.

What you’ll do

The coordinator supports the daily production, maintenance, and optimization of digital content across the firm's website, microsites, and email marketing campaigns. Responsibilities include managing content updates, ensuring brand consistency, performing quality checks, and maintaining SEO and accessibility standards.

Requirements

Candidates must have a post-secondary degree in Marketing, Communications, or a related field, along with 2–3 years of experience in digital content or email marketing. Proficiency in content management systems, basic HTML, and web analytics tools is required, preferably within a professional services or law firm environment.

Listed skills

• HTML · Preferred
• Project Coordination · Preferred
• Quality assurance · Preferred
• Communication Skills · Preferred
• Time management · Preferred
• Attention to detail · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• Digital content production
• Email marketing
• SEO
• Web analytics
• Content management systems
• Sitecore
• Concep
• HTML
• Accessibility compliance
• UX design principles
• Project coordination
• Quality assurance
• Metadata management
• Communication skills
• Time management
• Attention to detail
• Google Search Console
• Resourcefulness
• Tactfulness
• Email Service Providers
• Microsites
• Sitecore (Software)
• Workflow Management
• Ability To Meet Deadlines
• Diplomacy
• Digital Content Creation
• Schema Markup
• Thought Leadership
• HyperText Markup Language (HTML)
• Biography
• Checklists
• Communication
• Content Design
• Content Management
• Content Marketing
• Digital Assets
• Digital Content
• Digital Media
• Digital Productions
• Email Marketing
• Google Analytics
• Search Engine Optimization
• Marketing
• Innovation
• Interpersonal Communications
• Problem Solving
• Marketing Communications
• Metadata
• Microsoft Office
• Project Coordination

Job areas

• Marketing
• Legal
• Technology
• Administrative
• Creative & Media
• Digital Marketing Coordinator
• Advertising and Marketing Coordinator
• Business Services Agents Not Elsewhere Classified
• Advertising Sales Agents

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