Freelance Brand & Graphic Designer

Job summary

Develop event brands and extend their visual identities across campaigns, websites, merchandise, signage, and on-site experiences. Create marketing and design assets for digital and print channels, manage projects from brief through delivery, and maintain reusable templates and organized source files.

Job details

Location: Trail Hub, Uxbridge, ON Position Type: Freelance / Contract, with ongoing project-based work Compensation: $65.00–$85.00 CAD per hour, based on experience, portfolio, and demonstrated workflow efficiency About Trail Hub Trail Hub is a one-of-a-kind destination nestled in the conservation forests outside Uxbridge, Ontario. Situated on 140 acres of private land with direct access to over 240 kilometres of trails, Trail Hub combines outdoor adventure, elevated farm-to-table dining, and unforgettable events. We are home to Nest restaurant and a full recreation experience, including hiking, mountain biking, disc golf, and more. Whether guests join us for a trail-running race, a cycling festival, a farm-to-table meal, or a corporate retreat, we’re passionate about connecting people with nature and creating experiences that bring our community together. About the Role We’re looking for an experienced Freelance Brand & Graphic Designer to support Trail Hub’s growing events calendar and ongoing marketing needs. The primary focus is event branding and design: developing distinctive visual identities for our events and bringing them to life across campaigns, websites, merchandise, signage, and on-site experiences. Alongside this, you’ll create ongoing marketing assets for paid media, organic social, web, print, and other digital channels across the business. This role is ideal for a creative, organized, and self-directed designer who can move confidently from concept to execution. You should bring strong design judgment, clear communication, and efficient workflows that make it easy to deliver high-quality work consistently. We’re looking to build an ongoing freelance relationship with someone who can become familiar with our brand, understand our audiences, and contribute creatively rather than simply execute a list of requests. Key Responsibilities Develop event brands and visual identities. Create logos, typography and colour systems, key visuals, and practical brand guidelines for recreation events, races, festivals, and other Trail Hub experiences. Build complete event creative packages. Extend event identities across promotional campaigns, registration pages, sponsorship materials, merchandise, participant communications, signage, and on-site touchpoints. Create paid and organic marketing assets. Design creative for paid social, display advertising, organic social, and email, including variations for different audiences, placements, and campaign testing. Support web, print, and digital design. Produce website graphics, landing-page layouts, posters, brochures, menus, presentations, and other materials that support our events, recreation, restaurant, and broader business. Develop reusable templates and asset libraries. Create practical systems that help our team maintain brand consistency and adapt approved creative efficiently. Manage projects from brief to delivery. Collaborate with our leadership and marketing team, provide clear time estimates, manage feedback and revisions, and deliver within agreed timelines and budgets. Maintain organized, accessible design files. Provide editable source files, clearly structured working files, and correctly prepared final assets for digital publishing and print production. What We’re Looking For A strong portfolio demonstrating event branding, visual identity development, and marketing design across multiple formats. Experience in outdoor recreation, sport, hospitality, or lifestyle brands is an asset. The ability to develop an original creative direction and carry it through a complete campaign, not just a standalone logo or social post. Proficiency in Adobe Creative Cloud, particularly Illustrator, Photoshop, and InDesign, with Figma experience for web and digital design. A strong understanding of typography, layout, brand consistency, digital advertising formats, and print-production requirements. An organized, efficient approach to design, including reusable templates, clear file management, and streamlined revision processes. Reliable communication, attention to detail, and the ability to work independently while collaborating with a small team. Motion graphics, animation, or short-form video editing experience would be a welcome bonus, but is not required. Why Work With Trail Hub? See your work come to life. Design for real events and experiences, from race-day signage and merchandise to campaigns that bring new guests through our doors. Help shape a growing brand. Contribute to the creative direction of a destination that brings together outdoor adventure, dining, and events. Build an ongoing creative partnership. Work directly with our leadership and marketing team across a varied pipeline of projects. Bring your ideas to the table. We value thoughtful creative input and better ways of working, not just finished deliverables. How to Apply Please send your portfolio, résumé or brief overview of your experience, hourly rate, and current availability to adam@thetrailhub.ca with the subject line: “Freelance Brand & Graphic Designer Application – Your Name” Include a short note about your design process, the tools and workflows you use, and how you approach taking an event brand from initial concept through to a complete set of campaign assets. Please highlight two or three relevant projects and clarify your role in each.

What you’ll do

Develop event brands and extend their visual identities across campaigns, websites, merchandise, signage, and on-site experiences. Create marketing and design assets for digital and print channels, manage projects from brief through delivery, and maintain reusable templates and organized source files.

Requirements

Applicants should have a strong portfolio in event branding, visual identity, and multi-format marketing design, along with proficiency in Adobe Creative Cloud and experience with Figma for web and digital design. They should demonstrate strong design judgment, efficient workflows, print and digital production knowledge, reliable communication, and the ability to work independently and collaboratively.

Listed skills

• Graphic Design · Preferred
• Adobe Illustrator · Preferred
• Adobe Photoshop · Preferred
• Figma · Preferred
• Typography · Preferred
• Layout Design · Preferred
• Project management · Preferred
• Communication · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• Event Branding
• Visual Identity Development
• Graphic Design
• Marketing Design
• Adobe Illustrator
• Adobe Photoshop
• Adobe InDesign
• Figma
• Typography
• Layout Design
• Digital Advertising
• Print Production
• Project Management
• File Management
• Communication
• Motion Graphics

Job areas

• Art & Design
• Creative & Media
• Marketing
• Hospitality
• Sports & Recreation

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