Social Media Manager – Salon Chain (Part-Time)

Job summary

Develop and manage a weekly content calendar, create and publish videos and images across Instagram, Facebook, and TikTok, and write engaging captions. Monitor and respond to audience engagement, collaborate with salon staff to feature services and promotions, and report on content performance.

Job details

Join a dynamic salon group as a part-time Social Media Manager, responsible for elevating the online presence of a leading chain with 42 locations across Ontario. This on-site role in Toronto focuses on creating, editing, and publishing engaging weekly content that showcases the brand’s services, atmosphere, and community. The ideal candidate will bring creativity, organization, and a deep understanding of social media trends to drive audience engagement and brand awareness. Deliverables Develop and execute a weekly content calendar tailored to the salon industry. Capture, edit, and produce high-quality videos and images on-site at various Toronto locations. Write compelling captions and schedule posts across major platforms (Instagram, Facebook, TikTok). Monitor engagement, respond to comments, and foster an active online community. Collaborate with salon staff to highlight services, promotions, and customer experiences. Track analytics and report on content performance to inform future strategies. Requirements Proven experience in social media content creation, preferably within the beauty, lifestyle, or retail sectors. Proficiency in video production, editing software (e.g., Adobe Premiere Pro, Final Cut Pro), and graphic design tools (e.g., Canva, Photoshop). Strong copywriting skills and understanding of platform-specific best practices. Ability to work on-site in Toronto and travel between salon locations as needed. Excellent organizational skills and ability to manage multiple projects simultaneously. Up-to-date with the latest social media trends, algorithms, and content formats. Availability for part-time, contract-based work. About Twine Twine is a leading freelance marketplace connecting top freelancers, consultants, and contractors with companies needing creative and tech expertise. Trusted by Fortune 500 companies and innovative startups alike, Twine enables companies to scale their teams globally. Our Mission Twine's mission is to empower creators and businesses to thrive in an AI-driven, freelance-first world.

What you’ll do

Develop and manage a weekly content calendar, create and publish videos and images across Instagram, Facebook, and TikTok, and write engaging captions. Monitor and respond to audience engagement, collaborate with salon staff to feature services and promotions, and report on content performance.

Requirements

Candidates should have proven social media content creation experience, preferably in beauty, lifestyle, or retail, along with video editing, graphic design, and strong copywriting skills. The role requires on-site work and travel between Toronto locations, excellent organization, knowledge of current social media trends, and availability for part-time contract work.

Listed skills

• Graphic Design · Preferred
• Project management · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• Social Media Content Creation
• Content Calendar Management
• Video Production
• Video Editing
• Graphic Design
• Copywriting
• Social Media Scheduling
• Community Management
• Audience Engagement
• Social Media Analytics
• Brand Awareness
• Project Management
• Trend Monitoring
• Instagram
• Facebook
• TikTok

Job areas

• Marketing
• Creative & Media
• Retail

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