Business Development Representative

At Varicent, we’re not just transforming the Sales Performance Management (SPM) market—we’re redefining how organizations achieve revenue success. Our cutting-edge SaaS solutions empower revenue leaders globally to design smarter go-to-market strategies, maximize seller performance, and unlock untapped potential. Varicent stands at the forefront of innovation, celebrated as a market leader in the 2025 Forrester Wave Report for SPM, 2023 Ventana Research Revenue Performance Management (RPM) Value Index, Gartner Peer Insights, 2024 Gartner SPM Market Guide, and G2. Our solutions are trusted by a diverse range of global industry leaders like T-Mobile, ServiceNow, Wawanesa Bank, Shaw Industries, Moody's, Stryker and hundreds more. Here’s why you’ll thrive at Varicent: Innovate with Purpose: Build impactful solutions for customers worldwide. Join Excellence: Work in a diverse, collaborative, and innovative team. Shape the Future: Lead in redefining revenue optimization. Grow Together: Unlock your potential in a supportive environment. Join us at Varicent—where your talent and ambition meet limitless opportunities for success! Summary of the Role and Team As an Associate Seller (Business Development Representative), you will join Varicent’s North America Sales Development team and play a key role in generating qualified pipeline opportunities within enterprise organizations. Working closely with Account Executives, Marketing, and Revenue teams, you will identify prospective customers, understand their business challenges, and create opportunities that contribute directly to revenue growth. This role offers exposure to enterprise sales environments, modern prospecting strategies, AI-enabled sales technologies, and structured sales methodologies. For individuals interested in building a long-term career in SaaS sales, this role provides a strong foundation for future advancement into quota-carrying and customer-facing sales positions. What You Will Be Doing Develop and execute prospecting strategies across assigned enterprise accounts and territories Research target organizations, stakeholders, business initiatives, and market trends to identify potential opportunities Engage prospective customers through phone, email, LinkedIn, and other digital channels Conduct discovery and qualification conversations to understand business priorities, challenges, and potential fit Apply qualification methodologies such as MEDDICC to evaluate opportunities and determine next steps Collaborate with Account Executives and Marketing to align account strategies and pipeline development efforts Maintain accurate account, activity, and opportunity information within Salesforce and related sales tools Analyze outreach performance and refine prospecting strategies using data, feedback, and AI-enabled technologies What You Bring Experience in business development, sales development, inside sales, or another customer-facing role within a SaaS, technology, or B2B environment Experience achieving activity, prospecting, meeting-generation, pipeline, or business performance goals Strong verbal and written communication skills with the ability to engage business stakeholders professionally Experience using CRM and sales engagement platforms such as Salesforce, Salesloft, LinkedIn Sales Navigator, or similar tools Strong organizational, research, and time-management skills Ability to understand customer challenges and connect conversations to business outcomes Ability to learn quickly, apply feedback, and continuously improve performance Ability to manage priorities effectively in a collaborative and fast-paced environment Nice to Have Experience in B2B SaaS sales environments serving enterprise or mid-market customers Exposure to qualification methodologies such as MEDDICC, Challenger, SPIN, or similar frameworks Experience collaborating with Marketing on outbound campaigns and account-based prospecting initiatives Familiarity with Sales Performance Management, Incentive Compensation Management, Revenue Operations, or Sales Planning solutions Experience prospecting into financial services, insurance, or other highly regulated industries Interest in leveraging AI-enabled tools and modern sales technologies to improve prospecting effectiveness Success Outcomes First 90 Days Complete onboarding and develop proficiency in Varicent’s products, sales process, prospecting tools, and target markets Build an understanding of ideal customer profiles, enterprise buying environments, and account strategies Consistently execute outbound and inbound prospecting activities across multiple channels Maintain accurate CRM records and prospect engagement activity Within 6 Months Consistently generate qualified meetings and pipeline opportunities aligned with team objectives Conduct effective discovery and qualification conversations with enterprise stakeholders Demonstrate proficiency in account research, stakeholder mapping, and opportunity qualification Build productive working relationships with Account Executives and Marketing partners Within 12 Months Independently execute a territory-based prospecting strategy that generates a consistent flow of qualified opportunities Consistently identify customer business priorities, key stakeholders, and potential value drivers Improve prospecting effectiveness through data-driven optimization and effective use of sales technologies Establish a reputation as a reliable contributor to pipeline growth and business development efforts For this role, the estimated annual base salary range is between CAD $66,100 – $86,800. In addition to base salary, our compensation package may include bonuses, commissions for eligible sales roles, and a comprehensive benefits package. The actual base salary will vary based on factors including individual qualifications and market data, as objectively assessed during the interview process. This posting is for an existing vacancy. This hiring process utilizes artificial intelligence tools to assist in candidate screening and assessment. Our AI tools are designed to complement — not replace — human decision-making. Overview of Benefits: Health & Wellness— Comprehensive medical, dental, and vision coverage tailored to your local needs Time Off— PTO and public holidays to rest, recharge, and do what matters most Volunteer Days— Dedicated time to give back and support the communities that matter to you Ignite Days— Dedicated learning days to support continuous growth, skill development, and professional learning Financial— Compensation that reflects your market and your value Retirement— Retirement plans designed to help you build long-term financial security Tuition Assistance— Invest in your growth with support for continuing education and professional development Flexibility— Work where you thrive, with remote and hybrid options available across most regions Varicent is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. If you require accommodation at any time during the recruitment process please email [email protected] Varicent is also committed to compliance with all fair employment practices regarding citizenship and immigration status. By applying for a position at Varicent and/or by using this portal, you declare and confirm that you have read and agree to our Job Applicant Privacy Notice and that the information provided by you as part of your application is true and complete and includes no misrepresentation or material omission of fact

You will generate qualified pipeline opportunities by identifying and engaging prospective enterprise customers through various digital channels. You will collaborate closely with Account Executives and Marketing teams to execute prospecting strategies and maintain accurate data in CRM systems.

Candidates should have experience in business development or inside sales within a B2B or SaaS environment. Strong communication skills and proficiency with CRM tools like Salesforce are required to effectively manage prospecting activities and stakeholder engagement.

• Medical coverage • Dental coverage • Vision coverage • Paid time off • Public holidays • Volunteer days • Learning days • Retirement plans • Tuition assistance

• Time managementPreferred
• CommunicationPreferred

Identified from the job description. Confirm important requirements above.

• Sales development
• Prospecting
• Lead generation
• Pipeline management
• Discovery calls
• Qualification
• MEDDICC
• Salesforce
• Salesloft
• LinkedIn Sales Navigator
• Communication
• Research
• Time management
• B2B sales
• SaaS sales
• Account-based prospecting
• Account Strategy
• Inside Sales
• Enterprise Sales
• Varicent (Software)
• Revenue Operations
• Go-to-Market Strategy
• Sales Prospecting
• Digital Channels
• Quick Learning
• Artificial Intelligence
• Business To Business
• Business Development
• Customer Relationship Management
• Decision Making
• Software As A Service (SaaS)
• Compensation Management
• Performance Management
• Sales
• Financial Services
• Marketing
• Innovation
• Market Trend
• Sales Development
• Sales Process
• Sales Planning
• Target Market
• Time Management
• Revenue Growth
• Sales Performance Management
• Business Priorities
• ServiceNow

• Sales
• Software
• Technology
• Consulting
• Business Development Representative
• Business Development Specialist
• Commercial Sales Representatives
• Market Research Analysts and Marketing Specialists

Minimum experience

0+ years

Posting language

English

Working hours

40 hours per week