Director, Program Delivery, MarTech, Salesforce Implementation

Job summary

Lead the end-to-end delivery of large-scale Salesforce MarTech programs, bridging the gap between creative strategy and technical engineering. Oversee campaign orchestration, hybrid governance, and operational efficiency for a key financial services client.

Job details

VTRAC Consulting Corporation Intelligent Solutions Thank you for applying to VTRAC opportunities. Please e-mail your resume as an MS-WORD document in confidence, Subject: Director, Program Delivery, MarTech, Salesforce Implementation (Contract) Attention: fm@vtrac.com Position: Director, Program Delivery, MarTech, Salesforce Implementation (Contract) LoB: Professional Services Technology: MarTech, Salesforce Location: Toronto, ON – Hybrid Position Type: Contract THE OPPORTUNITY We are seeking an operational, execution-focused Director, Program Delivery for a contract engagement. This role is designed to bridge the critical gap between our creative/strategy teams and technical engineering capabilities for work on a key financial services client. Designed as a key operational leader, this role ensures "the train runs on time"—overseeing and optimizing the workflow of end-to-end execution from campaign ideation and strategy through technical build, deployment, and live optimization for a large number of weekly/monthly campaigns. THE POSITION As a Director, Program Delivery Campaign Orchestration, you will help define and support the operational engine of a large-scale 1:1 Salesforce engagement. You will operate in a "2-in-the-box" leadership model alongside executive partners from the client and face off directly with client leads, introduce process innovation, and instill hybrid delivery governance. Reporting to the Head of Professional Service and Account Lead, you will unify cross-functional creative, technical, and data practices into a single high-velocity delivery mechanism. In this role, you will: Orchestrate End-to-End Delivery: help lead delivery for multi-stream Salesforce programs, ensuring seamless execution from creative briefing and CX strategy to technical development, QA, and deployment. Execute 2-in-the-Box Client Leadership: Co-own operational relationships with senior client leads alongside Account Directors, managing release scope, maintaining alignment, and protecting delivery trust. Enforce Hybrid Agile Governance: Balance structured enterprise release cadences (Waterfall) required for complex architecture and security with sprint-based iterations (Agile) essential for rapid campaign execution. Unify Creative & Technical Capabilities: Connect strategy, copy, and design teams directly with Salesforce solution architects, developers, and data engineers to eliminate delivery bottlenecks. Drive Process Innovation & Efficiency: Work in partnership with Delivery & Operations team to standardize campaign briefing templates, QA validation protocols, and release procedures while leveraging automation to accelerate cycle times and protect delivery margins. Partner with & Enable Interim Delivery Teams: Provide clear direction, daily enhancement opportunities, and operational accountability to a dedicated delivery team of Project Managers, Solution Leads, and Campaign Operations specialists. REQUIREMENTS The successful candidate will bring deep delivery rigor and a proven track record of managing complex Salesforce implementations and multi-channel campaign operations within an agency or consulting ecosystem. You thrive in ambiguity, excel at translating technical parameters into creative solutions, and bring immediate structure to multi-stakeholder client engagements. In terms of performance and personal competencies required for the position, we highlight the following: Executive Delivery Leadership: 8–12+ years of progressive delivery leadership experience in digital transformation consulting, professional services, or marketing Salesforce Ecosystem Mastery: 5+ years leading multi-cloud Salesforce programs (Sales Cloud, Service Cloud, Marketing Cloud, Data Cloud), with strong familiarity in campaign operations and data models. Hybrid Methodology Expertise: Deep fluency operating under a Hybrid Agile framework, flexing pragmatically between structured enterprise release milestones and fast-paced agile campaign sprints. Bridge-Building & Translation: Exceptional capability to bridge creative ambition with technical feasibility, ensuring brand intent and dynamic creative translate seamlessly into technical configurations. Operational & Margin Focus: Strong commercial discipline in tracking project delivery margins, team utilization, scope changes, and write-off prevention. Client-Facing Presence: Experienced in co-leading executive client engagements ("2-in-the-box") and handling scope negotiations, risk mitigations, and status reporting with transparency and confidence. Adaptability & Pragmatism: A hands-on, high-energy leader comfortable stepping into an active program environment as a contract/interim executive to establish governance and operational momentum quickly. Integrity & Low-Ego Style: Known for high credibility, clear communication, and an authentic, down-to-earth leadership approach that builds trust across diverse creative and engineering disciplines. We thank all candidates in advance. Only selected candidates for interviews will be contacted. For other exciting opportunities, please visit us at www.vtrac.com. VTRAC is an equal opportunity employer. Toronto. Houston. New York. Palo Alto

What you’ll do

Lead the end-to-end delivery of large-scale Salesforce MarTech programs, bridging the gap between creative strategy and technical engineering. Oversee campaign orchestration, hybrid governance, and operational efficiency for a key financial services client.

Requirements

Requires 8-12+ years of delivery leadership in digital transformation and 5+ years of experience leading multi-cloud Salesforce programs. Must be proficient in Hybrid Agile frameworks and capable of managing executive-level client relationships.

Listed skills

• Project management · Preferred
• Client Relationship Management · Preferred
• Stakeholder Management · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• Program Delivery
• Salesforce Implementation
• MarTech
• Campaign Orchestration
• Hybrid Agile Governance
• Client Relationship Management
• Digital Transformation
• Project Management
• Resource Utilization
• Stakeholder Management
• Cross-functional Leadership
• Process Innovation
• QA Validation
• Release Management
• Budget Tracking
• Operational Strategy

Job areas

• Management & Leadership
• Consulting
• Technology
• Marketing
• Software