Senior Adobe CRM Consultant, Contract, Remote

Job summary

Develop CRM and lifecycle strategies, assess existing customer journeys, and design automated, behavior-driven experiences for activation through Adobe Journey Optimizer. Establish segmentation, personalization, orchestration, measurement, and experimentation frameworks, while aligning cross-functional teams and delivering roadmaps and executive recommendations.

Job details

VTRAC Consulting Corporation Intelligent Solutions Thank you for applying to VTRAC opportunities. Please email your resume as an MS-WORD document in confidence. Subject: Senior Adobe CRM Consultant, Contract, Remote." Attention: cesarv@vtrac.com, (647) 250-7171. Position: Senior Adobe CRM Consultant Position Type: Contract No. of Positions: 1 Location: Canada (remote) Description This is a great opportunity for a Senior CRM & Lifecycle Strategy Consultant to help shape the next generation of customer engagement for a large consumer services organization. This role will transform fragmented, campaign-led communications into connected lifecycle experiences powered by automation, behavioral insights, and customer data. You will define journey strategies, segmentation models, channel orchestration, experimentation programs, and CRM measurement frameworks that can be activated through Adobe Journey Optimizer (AJO). Working alongside Adobe, data, analytics, creative, and campaign delivery specialists, you will turn customer needs and commercial priorities into practical strategies spanning acquisition, onboarding, engagement, retention, cross-sell, renewal, and reactivation. This position offers a competitive pay rate and a chance to work with enterprise projects. Key Responsibilities Build integrated CRM and customer lifecycle strategies across key stages of the customer relationship. Assess existing journeys, segmentation, processes, measurement practices, and engagement opportunities. Design and prioritize automated, event-triggered, and behavior-driven customer journeys for AJO activation. Establish audience, personalization, contact-frequency, suppression, and cross-channel orchestration frameworks. Develop CRM KPIs and experimentation plans covering testing, control groups, incrementality, and optimization. Facilitate stakeholder workshops and align marketing, data, technology, analytics, creative, and CX teams. Produce journey maps, strategic roadmaps, activation plans, governance models, and executive recommendations. Qualifications Minimum 8 years of experience in CRM strategy, lifecycle marketing, customer engagement, or related disciplines. Experience with Adobe Journey Optimizer/AEP or comparable enterprise marketing automation platforms. Solid knowledge of CRM analytics, experimentation, performance measurement, and multi-channel planning. Proven success designing B2C lifecycle programs for service, subscription, or recurring-customer environments. Strong expertise in segmentation, personalization, retention, lead nurturing, cross-sell, and win-back strategies. Experience evolving batch campaigns into automated, triggered, and journey-based customer engagement. Strong workshop facilitation, stakeholder communication, and collaboration skills across business and technical teams. Excellent communication skills and strong consulting/professional services experience. We thank all candidates in advance. Only selected candidates for interviews will be contacted. For other exciting opportunities, please visit us at www.vtrac.com. VTRAC is an equal opportunity employer. Toronto . New York . Houston . Palo Alto

What you’ll do

Develop CRM and lifecycle strategies, assess existing customer journeys, and design automated, behavior-driven experiences for activation through Adobe Journey Optimizer. Establish segmentation, personalization, orchestration, measurement, and experimentation frameworks, while aligning cross-functional teams and delivering roadmaps and executive recommendations.

Requirements

Requires at least 8 years of experience in CRM strategy, lifecycle marketing, customer engagement, or a related field, including experience with Adobe Journey Optimizer, Adobe Experience Platform, or comparable platforms. Candidates should bring B2C lifecycle program experience, strong CRM analytics and experimentation knowledge, expertise in segmentation and retention strategies, and excellent consulting, facilitation, and communication skills.

Listed skills

• Adobe · Preferred
• Retention · Preferred
• Collaboration · Preferred
• Teams · Preferred
• Data analysis · Preferred
• Communication · Preferred
• Communication Skills · Preferred
• Facilitation · Preferred
• batch · Preferred
• Customer · Preferred
• Consultant · Preferred
• CRM · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• CRM Strategy
• Lifecycle Marketing
• Adobe Journey Optimizer
• Adobe Experience Platform
• Customer Journey Design
• Segmentation
• Personalization
• Marketing Automation
• Cross-Channel Orchestration
• CRM Analytics
• Experimentation
• Performance Measurement
• Retention Marketing
• Stakeholder Facilitation
• Customer Experience

Job areas

• Marketing
• Consulting
• Data & Analytics
• Technology
• Customer Service & Support

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