Co-Founder and CMO

Job summary

Company Description Waabi is an emerging, forward-looking company currently in the process of unveiling its products and services. The organization is focused on building innovative, scalable solutions with a strong emphasis on technology, data, and customer-centric design. As a growing venture, Waabi offers early team members the opportunity to shape its brand, go-to-market strategy, and long-term vision. Joining Waabi means contributing to foundational decisions, culture, and strategy at a high-growth company. Team members can expect a dynamic, fast-paced environment with significant respon…

Job details

Company Description Waabi is an emerging, forward-looking company currently in the process of unveiling its products and services. The organization is focused on building innovative, scalable solutions with a strong emphasis on technology, data, and customer-centric design. As a growing venture, Waabi offers early team members the opportunity to shape its brand, go-to-market strategy, and long-term vision. Joining Waabi means contributing to foundational decisions, culture, and strategy at a high-growth company. Team members can expect a dynamic, fast-paced environment with significant responsibility and impact. This role is Remote — open to candidates worldwide Role DescriptionRole Description: Co-Founder / Chief Marketing Officer at Waabi Marketing. As a Co-Founder, you will play a critical role in shaping and driving the company's vision, marketing strategy, and revenue growth across a portfolio of brands spanning retail, manufacturing brokering, business education, and community platforms. Your responsibilities will include owning brand architecture across multiple companies, building the demand-generation and lifecycle engine, leading marketing operations, and fostering meaningful relationships with partners, stakeholders, and the internal team. You will engage in collaborative decision-making that impacts all aspects of the business and promotes a high-performance, innovative culture. You'll help us: Transform a proven portfolio into a recognized movement Define and execute Waabi's long-term brand and growth strategy across every company Build the marketing engine — demand gen, content, lifecycle, and funnels that convert Own paid, organic, partnerships, and funnel performance end to end Assemble, mentor, and inspire a multidisciplinary marketing team Build and nurture strategic partnerships across retail, education, and community sectors Oversee brand architecture, storytelling, and market positioning Foster a culture grounded in innovation, ethics, and high performance Qualifications: Proven track record leading marketing at a high-growth company, with results to show for it Deep experience across brand, demand generation, and lifecycle/funnel strategy Comfortable operating with ambiguity and building from the ground up Systems thinker who moves fast, ships, and measures everything Experience scaling a brand or portfolio is a strong asset Hit Easy Apply to throw your hat in.

What you’ll do

As a Co-Founder and CMO, you will shape and drive the company's vision and marketing strategy while overseeing brand architecture and fostering relationships with partners. You will also build and mentor a multidisciplinary marketing team and promote a culture of innovation and high performance.

Requirements

Candidates should have a proven track record in leading marketing at high-growth companies, with deep experience in brand and demand generation strategies. Comfort with ambiguity and a systems-thinking approach are essential, along with experience in scaling brands or portfolios.

Listed skills

• collaborative · Preferred
• Organization · Preferred
• Attention to detail · Preferred
• Positioning · Preferred
• responsibility · Preferred
• Decision Making · Preferred
• Process · Preferred
• Customer · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• Marketing Strategy
• Demand Generation
• Brand Architecture
• Lifecycle Strategy
• Team Leadership
• Partnership Development
• Market Positioning
• Innovation
• Data Analysis
• Customer-Centric Design
• High Performance Culture
• Collaboration
• Storytelling
• Revenue Growth
• Systems Thinking
• Ambiguity Management