WAJID SHOUKAT

Senior technical sales and business development professional with 15+ years of B2B experience in hygiene, sanitation and industrial chemicals across food & beverage, dairy, poultry, meat processing, water, healthcare, hospitality, laundry and institutional markets. Proven record of solution-based selling, regional account growth, distributor support, customer training and technical implementation. Experienced with CIP, OPC, conveyor lubrication, fogging, dosing/dilution, warewashing, laundry and facility hygiene solutions. Delivered 120% sales growth through solution-based selling and managed major accounts including Pepsi, Coca-Cola, dairy and food manufacturers.

1. Business Development Manager – Hygiene & Sanitation

   MCL

   Aug 2023 to Mar 2024

   Concord, ON, Canada

   • Developed new business opportunities across industrial & institutional, hotels, restaurants, hospitals, food & beverage and janitorial segments. • Conducted client meetings, product presentations and solution demonstrations to identify operational hygiene and sanitation requirements. • Advised customers on chemical selection, hygiene programs, equipment knowledge and practical implementation. • Managed CRM records, sales pipeline, prospect activity and account-development opportunities. • Supported pricing strategy, competitor analysis and growth initiatives across F&B, healthcare and janitorial markets.

2. Regional Sales Manager – Industrial & Institutional Chemicals

   Midchem Specialty Chemicals

   Jan 2012 to Jan 2023

   Saudi Arabia

   • Led regional sales and business development for F&B plants, dairies, poultry, meat processing, water factories, healthcare and laundry customers. • Delivered 120% sales growth through consultative, solution-based selling and customer-specific hygiene programs. • Implemented and supported CIP, OPC, conveyor lubrication, fogging and chemical dilution systems. • Provided technical consultation, customer training, product demonstrations, troubleshooting and ongoing account support. • Coordinated with technical and marketing teams on bids, major accounts, product solutions and customer requirements. • Developed long-term customer relationships by connecting chemical solutions with operational performance, hygiene requirements and cost considerations.

1. NED University

   Bachelor of Engineering, Chemical Engineering

2. Canadian College of Business, Science & Technology

   Business Analysis & Project Management

• CIP, OPC, Bottle Washing, Track Treatment

  Diversey

• Advanced Laundry & Warewashing Training

• TASKI Equipment Training – Switzerland

• WHMIS

• EnglishProfessional
• HindiFluent