Experiential Marketing

Job summary

The role involves planning and executing experiential campaigns and in-person brand activations from setup to post-event wrap-up. Key tasks include managing budgets, sourcing vendors, and measuring campaign performance against objectives.

Job details

Company Description Wilkins Media is a premier media planning and buying agency with more than six decades of experience helping brands and agencies capture attention and drive measurable results. The company specializes in out-of-home (OOH), experiential, and digital media, offering integrated solutions across channels. Team members collaborate with clients on comprehensive strategy and flawless execution to deliver campaigns that perform. Wilkins Media is known for its deep industry expertise, focus on performance, and commitment to innovation in experiential and media-driven brand activations. Role Description The Experiential Marketing role is a full-time, on-site position based in the Greater Toronto Area, Canada. This role is responsible for planning, developing, and executing experiential campaigns that bring brand stories to life through in-person activations, events, and immersive experiences. Day-to-day tasks include coordinating with internal teams and external partners, managing timelines and budgets, sourcing venues and vendors, and overseeing event logistics from setup to post-event wrap-up. The role involves conducting market and audience research, contributing to campaign strategy, preparing client presentations, and measuring campaign performance against objectives. This team member will also support new business opportunities by helping develop concepts, proposals, and case studies for prospective clients. Qualifications Strong Communication skills, including clear written and verbal communication, presentation abilities, and collaborative teamwork. Competence in Market Research to understand audiences, competitive landscapes, and trends that inform experiential strategies. Sales-related skills to support client relationship building, proposal development, and participation in pitches and renewals. Marketing Strategy capabilities to contribute to campaign planning, positioning, and integration with OOH and digital efforts. Customer Service skills to ensure positive attendee experiences and responsive, professional client and partner interactions. Experience in experiential marketing, events, or brand activations, including vendor management and on-site event coordination. Ability to manage multiple projects, prioritize tasks, and meet deadlines in a fast-paced environment. Comfort working on-site at events, with occasional evening or weekend activations as required. Proficiency with standard office and project management tools; familiarity with marketing analytics or reporting is an asset. Post-secondary education in marketing, communications, business, or a related field, or equivalent practical experience.

What you’ll do

The role involves planning and executing experiential campaigns and in-person brand activations from setup to post-event wrap-up. Key tasks include managing budgets, sourcing vendors, and measuring campaign performance against objectives.

Requirements

Candidates should have a post-secondary education in marketing or business and experience in event coordination or brand activations. Strong communication, market research, and project management skills are essential for success in this fast-paced environment.

Listed skills

• Customer service · Preferred
• Project management · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• Experiential Marketing
• Event Coordination
• Market Research
• Vendor Management
• Marketing Strategy
• Client Relationship Building
• Project Management
• Budget Management
• Presentation Skills
• Customer Service
• Proposal Development
• Brand Activations

Job areas

• Marketing
• Creative & Media
• Sales
• Customer Service & Support
• Management & Leadership